Schottenland is a well-known German price comparison and product discovery website. It helps bargain hunters shop smarter with Scottish frugality by gathering offers from approved online retailers in a single place. Following the motto "Users helping users", it guides buyers through the complex world of prices and introduces them to the best local sellers.
Schottenland was founded in 1999 as Hardwareschotte.de, one of the first German-language price comparison portals for computers and technology. Over the years, the platform has expanded its catalog and evolved into the nationwide site Schottenland, while Hardwareschotte continues to operate as its subplatform dedicated to tech goods.
Schottenland’s current assortment goes far beyond PC hardware, software, and consumer electronics. Today, shoppers can find here deals on over 2 million products across 500+ categories, including beauty & wellness items, office supplies, home & living goods, garden tools, car accessories, and even medications.
Besides price comparisons, Schottenland also maintains a magazine with product tests, reviews, and editorial articles about the new releases and latest trends in tech. The platform even has curated PC building guides and component recommendations for various budget and performance needs, such as gaming and CPU-intensive workloads.
Schottenland has built a strong reputation in the German market. The portal’s long-standing expertise and high credibility deliver great search visibility, with nearly 93% of its visitors arriving organically. Around half of users browse Schottenland from mobile devices.
Schottenland attracts over 300,000 visits from Germany every month. This niche platform is a reliable additional source of qualified traffic for retailers in the country.
You can display on Schottenland as many products as you want, with no setup or listing charges. All you pay is a flat commission for redirects to your store on a CPC model.
Schottenland’s 25+ years of customer trust positively fuel the credibility of partner sellers. The platform’s customer review system will strengthen your image even further.
Schottenland has 2 monthly membership plans for different sales needs. And with the "Partner" option, you can get lower fees by simply placing the portal’s logo on your site.
Schottenland has above-average conversion rates, as its users browse items specifically to buy them. Selling here means driving in visitors who are ready to make a purchase.
You can run custom ad campaigns to grow your visibility on Schottenland. The company can boost your deals across the website with banners and include them in its newsletter.
Online stores that want to publish their offers to Schottenland must meet several prerequisites:
Merchants can sell on Schottenland only brand new, flawless products. The portal doesn’t allow b-stock, second-hand, or refurbished items.
Before getting started on Schottenland, you should prepare your business registration certificate, bank details, and URL to a product feed.
Schottenland requires sellers to submit an up-to-date CSV product feed every 15 to 60 minutes. Obviously, this is impossible to do manually, but with a product feed app like Mulwi, it’ll turn into a walk in the park.
Mulwi’s experts can set up a tailored Schottenland feed for your store at no charge. Our optimized feed will satisfy all platform guidelines and each of your unique needs. You can even customize this feed yourself to tweak it as you want.
Mulwi hosts your feed by default, giving you a static URL. Plus, our app instantly generates a file with the newest data every time this URL is accessed. Putting it together, you get that Schottenland always shows your latest offers, while Mulwi handles product updates for you.
To list products on Schottenland, simply fill out its registration form for sellers. It’s a straightforward process that takes only a few minutes.
After applying, potential Schottenland partners must pass the platform’s strict quality control. Schottenland will thoroughly review your online store, legal documents, customer policies, and shopping experience.
Schottenland will email you a partnership contract upon verification. You need to print it out and send back a signed copy along with your business registration certificate. Once it approves your documents, Schottenland will begin integrating your store into its system.
Your listings will appear on Schottenland within 1 business day, as long as your documents are complete and your product feed is error-free. You will then get access to the Schottenland provider portal where you can manage your seller profile and track your performance.
Ready to gain new customers in Germany? Contact Mulwi today to get your sales-bringing feed for a successful launch on Schottenland.
