Shoparize is both a price comparison website and a certified provider of comparison shopping services (CSS). It was founded in the Netherlands in 2013 under the name Kiesproduct. The translation of this original name clearly reflects one of the company's goals: to help users choose products. Over time, the company adopted its current name that better captures another broader vision: to help shops rise and grow.
Today, Shoparize operates in 21 European countries, including all major EU member countries and the UK. Like most popular comparison platforms, Shoparize has a catalog with all kinds of things: from electronics, beauty products, and clothes to entertainment goods, lifestyle items, and vehicle parts.
Over 10,000 merchants trust Shoparize, including such well-known giants as eBay, LEGO, Nintendo, Leroy Merlin, and Miinto, many of whom have seen their sales increase by as much as 30%. This strong track record proves that Shoparize is a reliable partner for brands of all sizes looking to effectively promote their products across Europe.
By showing your products on the Shoparize comparison site, you can reach over 2 million active European shoppers every month. And you can connect with millions more if you take advantage of the company's additional advertising services.
You can sell as many items on Shoparize as you want, regardless of your chosen pricing plan. You pay nothing for being on the platform's free listing, while for the premium one you only pay a small commission based on your order value.
Shoparize is a premium partner of Google's CSS program. If you have Google Shopping campaigns, you can team up with Shoparize to receive a 20% discount on your cost-per-click rates, along with advanced support from both their team and Google's.
Besides Google and its own platform, Shoparize can also help you manage high-performing ad campaigns on various other sales channels, such as Bing (Microsoft Advertising), Instagram, YouTube, Amazon, eBay, Kaufland, Bol, Allegro, and many more.
To sell your products with Shoparize, you will need a product feed formatted according to the Google Shopping requirements. We recommend making a feed in advance now so that later you can configure everything on Shoparize faster.
The easiest way to build a product feed is by using specialized software such as Mulwi. Because with our prebuilt Google Shopping template, your walk towards the result will take just a few clicks. All you need to do is select the items to include and match some required attributes to the ones in your store. Mulwi will then add all the necessary info itself, giving you as a result an optimized feed file and a permanent URL to it. You can also freely personalize our template however you want.
Once you've prepared the feed, you can now fully focus on Shoparize. Getting started there is extremely simple: just go to the Shoparize merchant registration page and fill out the webform there. You'll have to verify your email during the signup, so keep your inbox open. And after you've finished all that, a fresh partner account will be created for you.
Next is the time to log in to the Shoparize partner portal and complete your new profile. This is the most important part, so set up each step carefully and without a rush. Several things you must do are add a webshop, specify your business details, and, of course, upload your goods with a product feed. If you connect the feed via the URL that Mulwi provides, our app will automatically update your Shoparize listings with the latest data from your Shopify store.
When you're certain that your webshop is ready, ask Shoparize's specialists to verify it. They will double-check whether your shop has everything in place, and if it's good, you will go live on the Shoparize comparison site. If you also plan to advertise with the company elsewhere, contact them for further instructions.
And if you have any questions regarding product feeds, you can always count on Mulwi's experts. We can even build a Google Shopping feed tailored to your brand's unique style at no extra charge.
