Shopee is one of the largest e-commerce platforms in Southeast Asia and Taiwan. Striving to make shopping easy and enjoyable for everyone, a Singaporean tech company Sea Limited launched its first Shopee online marketplace in their homeland in 2015.
Shopee quickly became a sensational success and since then has expanded to ten more countries across Asia and Latin America, namely Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, Brazil, Mexico, Chile, and Colombia.
Akin to many other big marketplaces, Shopee has all kinds of offers in its catalog: from clothes, household appliances, and food to baby items, sports equipment, and vehicle parts. The top 3 most popular categories are Fashion, Beauty, and Home & Living.
Shopee has been mobile-focused right from the start. Its series of mobile apps that accompany its traditional marketplaces have hundreds of millions of users all over the world, many of which have never visited Shopee's desktop sites. Therefore, merchants that plan to sell on Shopee should pay special attention to their store's mobile layout.
Due to its dynamic nature, Shopee is more appealing to younger shoppers. If you think about increasing your reach among youth, then Shopee is for you: about two-thirds of its diverse international audience is under 35.
You can do business in any of the 11 countries Shopee works in. And after successfully opening a shop in one region, you can quickly expand into others from the same management center.
More than 295 million buyers worldwide choose Shopee for their purchases. Even such reputable superstars as Jackie Chan and Cristiano Ronaldo have encouraged people to shop on Shopee.
Shopee has no entry charges or item quantity fees — you're free to sell any amount of goods you want. All you pay in return is a small commission based on your order value and the product's category.
In addition to delivering your orders yourself, you can entrust shipping to one of Shopee's 70+ reliable courier partners. They'll make sure that your customers get their parcels as quickly as possible.
Shopee regularly hosts massive sale campaigns such as Super Shopping Days, during which thousands of sales can happen in just minutes. This is a great opportunity to sell more with less effort.
Shopee has become more than just a marketplace: it's also a social media network. You can engage with shoppers directly on the platform using Shopee Feed, Shopee Video, and Shopee Live tools.
Shopee has many built-in promotional tools. You can attract new consumers with appealing ads, create a sense of urgency with flash deals, and motivate users to buy more with vouchers and bundles.
On Shopee's education platform, you'll find step-by-step guides, detailed articles, courses, webinars, and various other materials that'll reveal to you all the secrets of a profitable, thriving seller.
To get started on Shopee, simply head over to shopee.com and choose the main region where you'll sell to visit a respective localized site. Shopee will ask you to authenticate, so just enter a valid phone number to create a new account. Alternatively, you can sign up using an existing Google or Facebook profile.
Once logged in to the Shopee marketplace, click "Seller Center" at the top of the page. You'll then walk through a quick onboarding and configure some basic shop info, such as representative contacts, store details, and shipping options. When you're done with this, you should also go to your seller account settings and choose your payment methods.
With everything else out of the way, you can now move on to listing your products. You can get all your offers on Shopee at once with just one file — a product feed. Currently, Shopee supports only manual feed uploads, so, to keep your data up to date, you'll have to recreate a new feed and reupload it every time your products change. Which is why we recommend using specialized software to make this process a lot easier and more pleasant.
At Mulwi, we can help you create a balanced Shopee feed tailored to your store. Just send us a request and we'll set a feed up for you at no additional cost. We'll make sure that it meets both Shopee's requirements and your needs. If you're aiming to sell in several regions, no problem: we can configure separate feeds for each of them.
As a result, you'll receive a feed URL that you can access at any moment. When you do so, a fresh product feed with your current offers will be composed and automatically downloaded to your device. Then, simply use this file in your Shopee Seller Center to add new offers or update the existing ones.
We know that entering such a giant marketplace may be challenging, so we encourage you to use the Seller Education Hub to learn more about selling on Shopee, as well as contact Mulwi's team for a professional setup of a Shopee product feed.
