Srovname.cz is the third biggest price comparison site in the Czech Republic. Its name directly translates to an encouraging "let’s compare" and clearly conveys the platform’s purpose: to help people compare products and find the best deals from local retailers.
Since its launch in 2006, Srovname.cz has aggregated over 4 million items from more than 10,000 e-shops. The platform’s catalog features many popular consumer categories like electronics, household appliances, home renovation, fashion, car supplies, hobby items, sports, beauty & health, and so much more.
Developed exclusively for the Czech Republic, Srovname.cz is a great place for sellers looking to grow their presence in the region. With a long history in the market and a loyal customer base, it opens a fantastic opportunity for merchants to connect with engaged shoppers and get many new orders.
In 2021, Srovname.cz adopted new advanced processes, and this change revitalized it as a more efficient marketing channel. With new automated, expense-optimizing campaigns, sellers can effectively promote themselves both on the Srovname.cz site and across its partner network, reaching even more potential customers with minimal effort.
Every month, around 1.5 million Czechs come to Srovname.cz to look for the best-priced goods from the country’s top merchants. You can easily turn all these ready-to-buy users into paying customers with your attractive offers.
Srovname.cz has no listing fee, and you only pay for clicks that send interested shoppers to your online store. The cost per click is based on the category you sell in and the location on the site the user was redirected from.
Srovname.cz was featured in its home country’s 2024 Deloitte Technology Fast 50 rating for an astounding 435% growth over three years, becoming a must-sell marketing channel for those wanting to effectively expand in Czechia.
As a certified Google CSS partner and the first technology partner of Microsoft Ads in the Czech Republic, Srovname also promotes your products across the Google and Microsoft ecosystems, increasing your visibility even further.
Registration on Srovname.cz literally takes a few minutes. To get started, all you need to do is submit a form on the e-shop signup page with your basic business and contact information.
Srovname.cz’s sales department will thoroughly review your application and create a seller profile for you. If everything’s in order, you will receive the login details for your new Srovname.cz account in 24 hours at the latest.
For your new Srovname.cz e-shop to go live, you must sign in to it and complete its setup. You first specify the desired daily budget and top up your credit to get your marketing campaigns up and running. Then, you implement a tracking pixel to monitor the conversions and performance of your listings on the platform. And finally, of course, you upload your products for sale using an XML feed.
Srovname.cz only accepts XML product feeds with the same structure as for Heureka.cz, Zbozi.cz, or Google Ads. Making a feed according to these channels’ requirements manually is tedious and lengthy. But with our product feed app, Mulwi, you can create a feed in any of these formats equally easily and quickly.
The Mulwi app comes with prebuilt templates for all the feed types Srovname.cz supports. You simply need to fill out the template that you like the most, and our app will handle the rest. You can also customize any feed however you want, better aligning it with your unique data structure.
Srovname.cz works with product feeds only via URL. If you’re using Mulwi, you get a hosted feed with a permanent URL out of the box. You just have to paste the feed URL from Mulwi in your e-shop’s product feed settings, and our app will automatically send an up-to-date file whenever Srovname.cz asks for it.
Once you connect the product feed, Srovname.cz will immediately begin processing it. Depending on your file size, this may take up to 60 minutes. You’ll be notified by email when your e-shop and offers are ready to meet new customers.
We hear you: selling on Srovname.cz sounds rather challenging. If you ever have issues with product feeds, don’t hesitate to call Mulwi’s team for assistance. We’ll gladly help make your growth on Srovname.cz and other sales channels fast, enjoyable, and fruitful, free of charge.
