Tabby is a Riyadh-based fintech company specialising in digital payment solutions. Established in 2019, Tabby has quickly evolved into the biggest provider of “buy now, pay later” (BNPL) payment options in the MENA region.
Today, Tabby lets consumers reshape their relationship with money and make the most out of it, while helping businesses accelerate their growth and gain more loyal customers. Since 2024, Tabby owns a full regulatory licence from the Saudi Central Bank (SEMA).
Tabby’s flagship service is Tabby Card, an ethical way to shop in interest-free instalments aligned with Shariah values. With this virtual wallet, users can stay in control of their spending by splitting their purchases into 4 to 12 monthly payments.
Beyond its payment system, Tabby also offers retailers marketing opportunities for turning casual browsers into buyers. Both online and offline stores can put their products on the Tabby Shop app, thus increasing their visibility and attracting new shoppers.
Over 40,000 brands drive more conversions with Tabby, including such renowned giants as Amazon, Trendyol, H&M, Apple, Samsung, HUAWEI, Asus, Adidas, Nike, Puma, Lacoste, Michael Kors, Swarovski, Calvin Klein, Victoria’s Secret, Givenchy, Lancome, Dyson, IKEA, and LEGO.
Tabby’s ecosystem connects you with over 20 million high-intent buyers in Saudi Arabia, the UAE, and Kuwait.
Retailers accepting Tabby payments increase conversions by an average of 18% and reduce card abandonment.
As the #1 Shopping App in KSA and UAE, Tabby efficiently drives mobile users to your online and physical store.
Tabby shoppers spend 31% more than other consumers in the GCC, delivering sellers +33% rise in basket size.
Tabby removes pricing as a barrier for your customers while paying you out the full sum immediately, risk-free.
Thanks to Tabby, merchants enjoy a steady flow of regular visitors with a 40% boost in repeat purchase rate.
E-commerce merchants must meet the following requirements to be eligible for Tabby:
To apply for Tabby as a seller, simply go to the service’s webpage for businesses, choose to get started, and fill out the application form with your company details. You’ll receive a confirmation email upon submitting this form. It's a super straightforward and fast process.
Tabby’s staff will check your application and get back to you within 2 working days. During this stage, you may have to provide some additional information or business documents. For your review to run smoothly, be sure to send all requested materials in full and on time.
After Tabby approves your store, you’ll need to sign a partnership contract with the company. This agreement regulates your custom cooperation terms, as well as your commission rates for using the ecosystem.
You manage your Tabby integration in the Tabby Merchant Dashboard. Tabby will grant you access to this hub as soon as your registration is complete. Through here, you can see your Tabby orders, control payouts, add your store to the Tabby app, and much more.
The easiest way to list your products on the Tabby app is with an XML product feed. In turn, the most reliable method to create a Tabby feed is to utilise specialised feed management software, such as Mulwi.
Mulwi’s experts can build a top-performing Tabby feed for your assortment at no cost. We’ll set up everything for you in our app, aligning the feed with all your unique needs. Our tailored feed will effectively transform Tabby shoppers into your paying customers.
To upload your feed to Tabby, just email your feed URL from Mulwi to [email protected]. The company will then load the feed and publish your items on the Tabby app. Mulwi’s team can also configure you an SFTP connection with Tabby for a more secure feed transfer.
Once validated, your product catalogue will become visible and searchable on the Tabby app. Mulwi will automatically update your listings with the latest data every 3 hours, so that Tabby users always explore only your freshest offers.
We understand well that selling on Tabby can be challenging. Don’t hesitate to ask Mulwi’s professionals for personalised assistance: we'll gladly support your growth with Tabby and make it a profitable success.
