TikTok is the leading destination for short-form mobile video. Its parent company is ByteDance Ltd., founded by Chinese entrepreneurs.
Today, roughly sixty percent of the company belongs to global institutional investors. Carlyle Group, General Atlantic, and Susquehanna International Group are the main owners.
TikTok's global headquarters are in Los Angeles and Singapore. Its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, and Tokyo.
Sellers share their products with the platform through the TikTok Ads Manager. A hundred million-strong European community can choose from all that goods.
TikTok is available in over 150 markets and 75 languages. It is on more mobile devices worldwide than any other video app. One in four of its users is only on TikTok, not on any other platforms.
TikTok puts content first. You don't need to chase followers to have your content seen. The platform prioritizes good content over all else. It leads to long session times and high engagement.
Merchants use music and audio to connect and captivate customers' attention. Brands completely dominate the entire screen. They can craft an immersive experience free from any distractions.
TikTok allows sellers to create ads matching user-generated content styles. These ads help merchants get discovered.
Vimeo and Canva are the portal's creative partners. They help you create engaging ads using hundreds of pre-existing templates.
Connect with customers using targeted lookalike and custom audiences. TikTok offers a pixel to install on your website. It provides performance tracking through a live data dashboard.
In the TikTok app, sellers can use AR effects, transitions, filters, and text to get discovered. The key is to craft content that emulates user style for optimal visibility.
To get started, create an account on the TikTok for Business page. You will also need a product feed to share your products.
The TikTok product feed template is available in the Mulwi app. With our Shopify application, feeds management becomes easy.
The template already aligns with platform requirements. Still, you are free to customize it how you would like.
Use filters to configure which products should be in the feed. For example, leave out items that are currently unavailable or lack a product image.
Get more buyers by making your product catalog understandable to the local market. Connect Google Translate, Weglot, or Shopify translation apps to Mulwi.
You can always count on help with any problems with product feeds. Contact the Mulwi support team for solutions. They can help with making relevant shopping feeds for your store.