Trade Me is the biggest online auction and classifieds website in New Zealand. Here locals trade all sorts of new and used stuff imaginable, either in live auctions or at fixed-price sales. Trade Me is often described as Aotearoa’s national equivalent of eBay.
Trade Me was launched in 1999 to give Kiwi a place for easy, fast, and worthwhile online trading. Over the years, the platform has steadily grown to dominate the market, beating even global giants like Amazon, AliExpress, and Facebook Marketplace. Today, beyond a site for general products, Trade Me also runs portals for finding vehicles, property, services, and jobs.
Trade Me’s gigantic catalogue covers virtually every common consumer segment. The most popular categories on Trade Me are antiques, collectables, electronics & photography, building & renovation, home & living, fashion, and sports. The marketplace also has many quirky yet fun deals, such as weirdly shaped crops, allegedly haunted things, and unwanted gifts that deserve a second chance.
E-commerce businesses can make good money on Trade Me too. With a professional Trade Me seller profile, retailers can officially sell their goods through the marketplace, build their brand on a dedicated store page, and stand out from the crowd using various marketing tools.
Trade Me has over 5 million active members and around 690,000 visits every day. For comparison, this equals to reaching a whopping 95% of New Zealand’s population.
You can list as many items as you want on Trade Me at no cost, with zero membership and upfront charges. Sellers only pay a fair success fee when they complete a sale.
Trade Me is the #1 marketplace and one of the top 5 sites in New Zealand. This trusted portal is where Kiwi look first and where every merchant in the country should sell.
Trade Me’s Ping and Afterpay make working with customer payments a breeze. You’ll get paid instantly, appeal to more buyers, and never have to deal with bank transfers.
On average, people spend 8+ minutes per visit checking out deals at Trade Me. These shopping-ready minds are just one enticing offer away from purchasing your products.
You can leave shipping to Trade Me thanks to its "Book a Courier" service. You simply place the package on your doorstep, and the courier then delivers it to customer.
You can build your own storefront on the platform with the Trade Me Store tool. Your shop will have branded listings, a unique URL, custom page layout, and so much more.
Trade Me Advertising lets you promote your goods all over the marketplace. Your diverse banners will capture users based on their interests, behaviour, and demographics.
Only businesses based in Aotearoa and Australia can join Trade Me on their own, as long as they own a New Zealand bank account. If that’s your case, you can sign up online yourself, in just a few clicks. You simply need to register a business membership on Trade Me.
Merchants from outside New Zealand and Australia aren’t allowed on Trade Me without verification. If you’re an international seller, you must submit the Trade Me application form and wait for approval. The marketplace’s team will write back to you with the next steps.
Once your Trade Me seller account is up, you need to log in to it and complete your profile. You’ll want to fill out as many details as possible for your store to look professional and friendly. You also must disclose your in-trade status to Trade Me buyers.
You can easily manage your Trade Me listings in bulk with the platform’s My Products tool and a CSV product feed. If you also add a specialized product feed app to this setup, you’ll automate and simplify your workflow even further.
Mulwi will create you a feed for Trade Me in merely minutes. Our experts can configure everything for you in the app at no charge, saving you from arranging the feed manually. The resulting file will both meet Trade Me’s guidelines and satisfy all your custom requirements.
With a CSV feed ready, you can upload items to Trade Me in a flash. Just download your feed from Mulwi and import it into your My Products account. Mulwi can give you an up-to-date feed round the clock, so later on you can use it to update all your listings in one go, anytime.
After Trade Me finishes loading your goods, you need to activate all imported items for them to be published. Your listings on Trade Me will then shortly go live. We also recommend you check the My Products import report to make sure all your data was processed correctly.
We at Mulwi are excited to support your growth on Trade Me. Feel free to reach us, and we’ll help your products get found and sold quickly.
