Trendyol is a leading Turkey-based online marketplace. It was originally founded in 2010 to make fashion accessible for everyone, but since then it has grown to have much more than just trendy clothes and accessories. Now, people can buy almost anything on Trendyol: cosmetics, sports and outdoor equipment, electronics, household appliances, children's products and toys, home decorations, furniture, food, and even hobby and DIY items.
In 2021, Trendyol earned the title of the first Turking decacorn — a fast-growing startup worth over 10 billion USD. But Trendyol is a huge hit not only in Turkey. Today, the marketplace also works in 35 countries across the globe, helping around 250,000 merchants to conquer the hearts of shoppers in all these regions.
The marketplace's fame plays a big role in attracting new buyers with minimal investments, as about 92% of the desktop traffic is organic. Men come to Trendyol much more often and make up 61.25% of all users. And in terms of age, Trendyol's audience is quite young: 64.83% of all visitors are adults under 45 years old, while a bit over a fifth of the whole audience (27.37%) are youth aged 25-34.
Trendyol has over 40 million regular customers across the 35 countries where it operates.
Trendyol firmly stands as the most popular marketplace in Turkey, beating even Amazon.
Starting on Trendyol is completely free. All you pay is a small commission from your sales volume based solely on your product's category.
Trendyol processes customer payments for you. And thanks to the Trendyol Express service, it can also assist you with the logistics in Turkey.
Interested in promoting your goods on Trendyol? The platform's specialists can set you up custom advertising campaigns and connect you with the best local influencers.
Trendyol has many detailed reports, such as bestsellers, demographics, and order breakdowns, that'll help you understand well your customers and performance.
Trendyol has plenty of strict requirements for those who want to join the marketplace. One of these rules is that a seller must have Turkish tax ID and bank account. We advise you to visit the official Trendyol Seller Information Center first to see what information you should prepare beforehand.
Once you've got all the business documents and details ready, confidently head over to the Trendyol seller platform and click “Become a seller” to begin the application process. At the start, the platform will ask for just some basics, such as your name, email, and phone number. Nevertheless, take it slow and fill out all the necessary fields carefully and accurately.
Trendyol will then create your new merchant account and email you the credentials for it. Now, you must log in to the platform and finish the registration. This time, Trendyol will ask for a lot more info about you to configure several core settings, including store contacts, payments, and shipping. You'll also have to upload some documents to prove the legitimacy of your business.
Next, the marketplace's team will once again review your profile and, if everything's in place, send you a seller agreement. And after you sign it, you can finally move on to uploading your offers to feature on Trendyol. The fastest and easiest way to get many products on Trendyol in one go is with a product feed. In turn, the most reliable way to make that feed is by using special software, such as Mulwi.
With our app, you'll receive a perfect Trendyol feed in just a few minutes. All you need to do is specify the items to list and the Shopify Market with the right prices, while Mulwi does everything else. Optionally, you can customize our flexible template to better show off your brand's unique trendy style.
Mulwi will provide you with a permanent feed URL that you simply should add to your merchant account's settings. As a result, through this link, Trendyol will be able to automatically fetch your up-to-date listings up to multiple times per day.
If you have any questions about product feeds, just reach out to our experts and we'll gladly help you.
