Trovaprezzi is the oldest and most popular price comparison platform in Italy. Its name translates to “price finder” and clearly states its purpose: since 2002, Trovaprezzi has been supporting users in their online search for products with the top price-quality ratio.
Here, visitors can compare offers from hundreds of partner stores, as well as read reviews from other buyers and even the platform's experts. The site's catalog features more than 400 product categories, including electronics, household appliances, health and beauty, home furniture, and fashion. Speaking of fashion, Trovaprezzi's success has also led to the launch of another well-known Italian platform Drezzy.
Men frequent the platform a lot more than women and make up about 68% of all users. Still, saving on shopping with Trovaprezzi is equally common among Italians of all ages. All this traffic comes from diverse and established sources, which are the site's greatest strength. For example, organic and paid searches drive more than two-thirds of all desktop users, while the YouTube channel accounts for a whopping 56.8% of all social media flow.
Trovaprezzi is the undisputed leader among price comparison sites in Italy. It's a must-sell platform for retailers who want to increase their presence in this region.
Every month, around 11 million people seek the best prices using Trovaprezzi's website and mobile apps. All these millions can become your happy regular customers.
Trovaprezzi has no connection fees or hidden costs. You pay only for redirected visitors using a PPC (pay-per-click) model, with rates depending solely on the product's category.
Italians trust sellers more if they are present on Trovaprezzi. And thanks to the feedback system, positive customer reviews can increase your store's credibility even further.
Trovaprezzi has dedicated sections for flyers and discount coupons. If you show your special offers there too, shoppers will have one more reason to choose you over others.
You can also ask Trovaprezzi to promote your products on their other marketing channels, such as online magazines, buying guides, email newsletters, and social media.
Trovaprezzi has several strict requirements for retailers wanting to sell there. For example, your business must comply with Italian consumer protection laws. Therefore, we suggest you first go to the platform's webpage for merchants and check that you satisfy all rules.
Next, we recommend that you move on to preparing a product feed. Having it ready ahead of time is ideal, as you'll then be able to begin selling on Trovaprezzi much sooner. An early start will also give you a chance to better plan where to host the feed file and how to update it, since the platform can process feeds only via URL and asks for a fresh file multiple times a day.
Trovaprezzi encourages sellers to manage product feeds using specialized software, and we support this approach. Because with such tools as Mulwi, you can get a complete feed in a few clicks. Our app automatically adds everything necessary; you just need to select what products to list and, if necessary, personalize the template to better reflect your style.
Best of all, hosting and instant feed updates are Mulwi's out-of-the-box features. Every feed you create in Mulwi has its own constant URL. And when someone accesses this URL, Mulwi returns a file with the latest info taken directly from your Shopify store. This is exactly what Trovaprezzi wants.
Once you've prepared your product feed, head back to the merchant page on Trovaprezzi's website and fill out the contact form there. The platform's expert will then meet with you and help set everything up. Don't forget to use the feed URL you've got from Mulwi when you reach the listings upload step.
Our support team can quickly solve all feed-related issues, so feel free to get in touch with us if you have any. We can even work with you to build a perfect feed for your store at no extra cost.
