Varusok.se is a popular price comparison platform in Sweden. Its name translates to “product search” and clearly states the platform’s purpose: to help shoppers find exactly the right products and compare prices on them from multiple local stores.
Varusok gathers the best deals on over 4 million products across 3,000 various categories, ranging from common consumer areas like electronics, fashion, health & beauty, and home to specialized goods for pets, sports, office, cars, and much more.
Varusok and its sister sites in the Netherlands, Belgium, Finland, and Germany together form Compare Group BV, one of the largest players in Europe’s comparison market.
Varusok welcomes all types of professional online stores that want to further grow their presence in Sweden, from large nationwide retailers to small local shops.
The Varusok platform is an especially great place to increase visibility, traffic, and sales for stores that sell popular manufactured products with EAN codes. However, the site only accepts new products.
Every month, more than 500,000 Swedes look for top deals on Varusok. By showing your best-priced offers on the platform, you can easily turn all these people into your customers.
Listing products on Varusok is free. You pay only for interested buyers redirected to your store website on a cost-per-click model, with rates determined by your offer’s category.
Around 70% of all visitors browse through the bargains on Varusok using their mobile devices, making this comparison platform great for getting extra leads in the mobile segment.
Varusok offers many risk-free paid placements across its platform with a ROAS guarantee, offering a guaranteed minimum sale for every euro you spend on Varusok ad campaigns.
To start your cooperation with Varusok, you simply need to fill out the registration form on their business site and wait for feedback from the company’s representative.
Varusok will perform a credit check of your application. This typically takes 1-7 business days. In the meantime, you should prepare a product feed, because you will require it later to upload your offers on Varusok.
You can create a Varusok product feed quickly with Mulwi. Just send a request to our experts, and they’ll set up a feed for you at no extra cost. We’ll make you an optimized Varusok product feed with all recommended fields according to the platform’s specifications, including product page links, prices, images, and EAN codes.
Streamline your Varusok product feed updates with Mulwi. Our app automatically syncs your store catalog with the feed, so that Varusok users always see your latest deals without you having to worry about refreshing your listings manually.
After Varusok verifies your business, you’ll begin connecting your store to the platform. You will receive the login details to the Compare Group's PartnetNet, a service for working with your Varusok store. This is where you can follow your initial setup, edit store information, and view your results of selling through the comparison site.
When Varusok’s team asks for your product feed, just give them the feed URL from Mulwi. Over this link, Mulwi provides 24/7 access to an up-to-date file with your store’s newest data, exactly as Varusok requires.
Varusok will then validate your product feed, check the visibility of your items on their platform, and notify you when your offers go live. This process takes approximately 6 days for high-quality product feeds, like those from Mulwi.
If you ever have any questions about product feeds, our support team is always available. Get in touch with Mulwi today to boost your Shopify store easily and effectively.
