For centuries, wine was an integral part of European life. The ancient Greeks planted grapes, and the ancient Romans planted them all over Europe. Ancient wine feasts of philosophers and poets have become part of our vision of Antiquity. It is not for nothing that wine is now associated with luxury, freedom, joy, and the search for the essential.
Despite Europe being the top producer, consumer, and exporter of wine, wine sellers and producers still face numerous challenges.
In recent years, there has been a tendency to decrease wine consumption. Climate change and economic processes are to blame.
Despite increasing competition in the wine market, research shows that online wine sales are still much lower than traditional visits to tasting rooms and wine stores.
This has its own reasonable explanation. The following questions arise before the wine seller:
- How will the online tasting process occur?
- How will the seller interact with the buyer?
- And if you enter the European market beyond your wine farm or small shop, how will the logistics work?
- And what legal restrictions will the seller face in different countries?
We have good news for you. You can quickly solve all these burning questions with Wein.plus!
Traditional wine shops and winery visits are becoming less common in today's online shopping era. Wein.plus aims to bring the customer experience into the virtual world, making it easy for customers to buy their desired wines with just a few clicks.
The Wein.plus platform is thought out down to the last detail: easy navigation on the site, professional, attractive photos, well-thought-out content, and filtering of products based on the buyer's interests, not random indicators or prices. You will no longer need to think about how to display the product properly. What's more, as a Business Premium member, you will be able to use photos of your wines on your website for free.
Content sells. The success of online sales depends on how images, product cards, reviews, and ratings are designed. However, designing content requires both time and human resources. You will no longer need to think about cold calling, emailing, publishing, and magazine ads to find new customers. To spend your time more productively, promote your product on Wein.plus. More than 200,000 sellers have already entrusted their business to Wein.plus.
- Wein.plus provides wine tasting services. Tastings with Sam Hofshuster, who has been tasting wines for 20 years, guarantee a professional and independent evaluation of your wines. You need to send the company two bottles of your wine and wait for a response.
As a Business Premium member on Wein.plus, you'll learn how to legalize your wine business properly.
The red tape in selling wine is probably why wine doesn't sell well enough online yet. Selling wine abroad can be a natural obstacle course with taxes, documents to submit, and, in some cases, customs control. Even a minor mistake can lead to an expensive warning letter.
Without the help of experts, online sellers are unlikely to be able to offer goods and services online in a legally secure manner.
Since 2009, the law firm Kröger has partnered with Wein.plus, advising wine merchants, winemakers, and sommeliers on e-commerce and competition law. Hans-Peter Kräger offers exclusive, affordable protection packages for Wein.plus premium members, drawing on his extensive experience.
If you decide to sell your wines abroad, consider the logistics carefully and choose a reliable logistics company.
- Wein.plus offers Business Premium members the services of Neptune logistics. Your wines will safely travel across Europe with favorable prices, reliable customs clearance, and Neptune's extensive wine logistics experience.
