Founded in Erlangen in 1998 by Utz Graafmann, Wein.plus is Europe's largest and most renowned platform for wine enthusiasts. It operates independently and relies solely on participant funding, a testament to its trustworthiness and reliability, making it a secure choice for selling wine.
What e-commerce challenges can you overcome with Wein.plus?
For centuries, wine was an integral part of European life. The ancient Greeks planted grapes, and the ancient Romans planted them all over Europe. Ancient wine feasts of philosophers and poets have become part of our vision of Antiquity. It is not for nothing that wine is now associated with luxury, freedom, joy, and the search for the essential.
Despite Europe being the top producer, consumer, and exporter of wine, wine sellers and producers still face numerous challenges.
In recent years, there has been a tendency to decrease wine consumption. Climate change and economic processes are to blame.
Despite increasing competition in the wine market, research shows that online wine sales are still much lower than traditional visits to tasting rooms and wine stores.
This has its own reasonable explanation. The following questions arise before the wine seller:
How will the online tasting process occur?How will the seller interact with the buyer?And if you enter the European market beyond your wine farm or small shop, how will the logistics work?And what legal restrictions will the seller face in different countries?
We have good news for you. You can quickly solve all these burning questions with Wein.plus!
Traditional wine shops and winery visits are becoming less common in today's online shopping era. Wein.plus aims to bring the customer experience into the virtual world, making it easy for customers to buy their desired wines with just a few clicks.
The Wein.plus platform is thought out down to the last detail: easy navigation on the site, professional, attractive photos, well-thought-out content, and filtering of products based on the buyer's interests, not random indicators or prices. You will no longer need to think about how to display the product properly. What's more, as a Business Premium member, you will be able to use photos of your wines on your website for free.
Content sells. The success of online sales depends on how images, product cards, reviews, and ratings are designed. However, designing content requires both time and human resources.
You will no longer need to think about cold calling, emailing, publishing, and magazine ads to find new customers. To spend your time more productively, promote your product on Wein.plus. More than 200,000 sellers have already entrusted their business to Wein.plus.
Wein.plus provides wine tasting services. Tastings with Sam Hofshuster, who has been tasting wines for 20 years, guarantee a professional and independent evaluation of your wines. You need to send the company two bottles of your wine and wait for a response.
As a Business Premium member on Wein.plus, you'll learn how to legalize your wine business properly.
The red tape in selling wine is probably why wine doesn't sell well enough online yet. Selling wine abroad can be a natural obstacle course with taxes, documents to submit, and, in some cases, customs control. Even a minor mistake can lead to an expensive warning letter.
Without the help of experts, online sellers are unlikely to be able to offer goods and services online in a legally secure manner.
Since 2009, the law firm Kröger has partnered with Wein.plus, advising wine merchants, winemakers, and sommeliers on e-commerce and competition law. Hans-Peter Kräger offers exclusive, affordable protection packages for Wein.plus premium members, drawing on his extensive experience.
If you decide to sell your wines abroad, consider the logistics carefully and choose a reliable logistics company.
Wein.plus offers Business Premium members the services of Neptune logistics. Your wines will safely travel across Europe with favorable prices, reliable customs clearance, and Neptune's extensive wine logistics experience.
How to sell on Wein.plus?
Managing wine content for online sales is complex and time-consuming, involving descriptions, pricing, availability, and syncing with inventory. Inconsistencies can harm customer confidence and satisfaction. However, businesses can overcome these obstacles with technological solutions like feed generation, ultimately boosting profits.
Join Wein.plus.
You can connect your online wine store to Wein.plus in two ways.
First way: To add your wine list to your Wein.plus profile, go to the "find+buy" section and click the button to add your lists, making sure to include your online store's correct URL.
Second way: You can automate this by linking your online store feed through Mulwi, which speeds up the integration into the Wein.plus "find+buy" system. This service is included in the Business Premium membership.
To submit your feed, please provide Wein.plus with your feed URL in CSV or XML format containing all required product information.
The Wein.plus team will check the channel and start the import process. If the data format is incorrect, you will be notified and offered assistance resolving any issues.
After validation and channel integration, all wine lists from registered producers in the Wein.plus database will be available via "find+buy".
See here for more detailed information on creating a feed.
Creating a product feed is easy using the Mulwi app. This tool handles all technical aspects, making the process simple and fast.
Frequently asked questions
Who is eligible to sell wine in Germany?
To sell wine in Germany, register with the local trade authority. Adhere to youth protection laws preventing sales to those under 16. Winemakers selling only their own wine from their own grapes are exempt from trade registration.
How affordable is it to deliver the wine?
Popular logistics companies such as UPS, DPD, and others offer wine delivery services in Germany. Wein. Plus, members receive significant discounts on national and international shipping rates. UPS helps comply with laws protecting minors by requiring an adult”s signature at delivery time. Certified shipping boxes provide insurance coverage at favorable rates for wein.plus members.
How can wine sellers avoid warning letters?
Wine sellers often receive warning letters, especially for online sales, accusing them of violating antitrust laws. These letters require a signed cease and desist declaration with penalties for failure to comply. You must act quickly and seek legal advice to resolve these issues professionally.
Is organic certification necessary for wine sellers?
Selling organic wine online in Germany requires certification under EU Regulation 834/2007. Business Premium members of Wein.plus can streamline this process with our partner, GfRS, ensuring compliance with minimal bureaucracy.
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
Beewise
Netherlands
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Maxstore.no
Norway
Great app, great support by the team.
Do not hesitate to use it if you need Xml export like us.
Works perfectly!
Thank you Mulwi.
Petopy Shop
Turkey
Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one
Olivia & Kate
Netherlands
Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!
Shishi Chérie
Germany
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
PetPost
Australia
Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.
Ciabalù
Italy
Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)
Hypeone
Germany
A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!
K and L Wines
United Kingdom
Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
Furnhouse ApS
Denmark
Fast service responce, great app.
I use this app for a dynamic xml feed for a affiliate marketing.
Beauty Outlet
United Kingdom
Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.
Pandera
Romania
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
Meaco (U.K.) Limited
United Kingdom
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
Looptop.se
Sweden
The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.
OMNES
United Kingdom
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
Akkogear.eu
Hong Kong SAR
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Parfumfrance.com
France
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.
City Jeans
USA
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
Ottoman Hands
United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.
Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
Model Secrets
United Kingdom
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
cadde374
Turkey
WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING
InnoviTechie
Greece
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!
Time Resistance
Lithuania
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
Chef Bruni
Slovenia
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
FINDRA Clothing
United Kingdom
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
WULF BELTTON
Sweden
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
JACK & JONES Thessaloniki/Larissa
Greece
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Living Simply House
United Kingdom
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
ParrishLA
USA
I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
Unlimited Stories
Sweden
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com
Decords
Estonia
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
La La Land Store
Portugal
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
GGV Eyewear
UK
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.
Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
Shaping new tomorrow Denmark
Denmark
Fantastic app, helped us to integrate into several platforms without any issues.
Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
JANIMARE
Germany
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
ArenaMarkt
Greece
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.
Reisenthel Singapore
Singapore
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time.
100% recommend this app.
Ascopharm
Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
Tričko z čtvrti
Czechia
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Gaukpigiau
Lithuania
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
Styleserver Schmuck und Accessoires
Germany
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
GrowGrows
United Kingdom
I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
IEWAREHOUSE
Ireland
Easy to use,
I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Lilla Orangeriet
Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.
Netlens
Sweden
Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.
Poolpirat
Germany
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.
Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.
Devola
United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
Flowers & Plants Co
United Kingdom
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!
Shop Statik
United States
One of the best app on Shopify to export feeds. Very simple.
Support is ready to help you
Great!
IBBE DESIGN France
Italy
Independent app rating on Shopify.
300+ reviews with 4.9 star rating
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