Winebuyers is a direct-to-consumer wine marketplace that connects vineyards, distilleries, and specialist merchants with wine lovers around the world. The company sums up its own pitch simply: bring wine into the 21st century by letting shoppers buy straight from the source.
Founded in 2018 and headquartered in London, Winebuyers has built a catalog of more than 280,000 wines and spirits from over 44 countries. Alongside everyday bottles, shoppers can find genuine rarities: a Plavac Mali aged at the bottom of the Adriatic Sea, or a Lafite usually reserved for restaurant wine lists.
Wine sits alongside beer, spirits, coffee, tea, and gourmet categories like hampers, bakery, and butchers' products, 11 categories in total. Because Winebuyers applies no markup and charges buyers no commission, shoppers pay the same price they would pay directly from the source.
As a marketplace, Winebuyers lets any Shopify merchant list straight into that catalog. You'll be selling to its existing wine-buying audience, alongside the vineyards, distilleries, and specialist merchants already trading there.
Winebuyers already counts more than 400,000 registered wine lovers browsing its marketplace. That's a ready-made audience for your listings, instead of traffic you have to build yourself.
Winebuyers charges a flat 10% fee on sales and nothing else, so you know your margin on every bottle before you list it.
You get paid as soon as you confirm you can fulfil an order, rather than waiting out a long settlement cycle.
Winebuyers holds a "Great" rating on Trustpilot from more than 26,700 reviews, the kind of trust that carries over to every seller on the marketplace.
Besides wine, Winebuyers lists beer, spirits, coffee, tea, hampers, and other gourmet categories. One feed can cover more of your Shopify catalog than just bottles.
Turning a shopper account into a seller account takes about 15 minutes: create an account, then choose "Become a Vendor" in your account menu.
Getting set up as a Winebuyers vendor starts with a regular shopper account. Create yours on winebuyers.com, then open your account page and choose "Become a Vendor" from the menu. That's the step that actually switches you from buyer to seller.
Once you're a vendor, you keep running your own shop. You manage your own inventory and handle your own courier and fulfillment, while Winebuyers takes care of payments and bringing shoppers to your listings.
Instead of listing bottles one by one, you can hand Winebuyers a product feed. The platform pulls an XML feed from a URL you provide, or accepts a CSV upload through the vendor panel. Once their team confirms your import, the feed keeps refreshing automatically.
Winebuyers points its own merchants toward Mulwi as the Shopify feed app to use, so setting up through us is exactly the path their team recommends. Our specialists build you an optimized feed for Winebuyers free of charge, hosted at a URL that automatically syncs with your Shopify catalog. If you sell in more than one region, we set up a separate feed for each market.
Mulwi's team is on hand for any feed questions along the way. Install the app today to get your free Winebuyers feed set up.
