Worten is a well-known Portuguese retailer specializing in electronics and home appliances. Since 1996, it has grown to have a chain of physical hypermarkets in Portugal and several offline stores in Spain, as well as two regional online marketplaces in these countries: Worten.pt and Worten.es.
Home decoration items, sports inventory, health, beauty, baby, hobby, and even fashion goods — today, in addition to tech products, Worten's catalog features everything and more. This variety makes the marketplace a great selling spot for third-party merchants of all kinds.
Worten enjoys nearly equal popularity among men and women, with the first representing 60% and the latter being 40% of the audience. When it comes to age, half of the marketplace's visitors are between 25 and 45 years old.
Worten actively attracts new shoppers from many different sources. Its strong paid search campaigns account for about 12% and 15% of all desktop traffic from Portugal and Spain, respectively, and around 36% of social media users end up on Worten through its YouTube channel.
7 million unique buyers from Portugal and another 1 million from Spain come to Worten every month. And since you can easily show products in both these regions, you have a total of about 8 million potential customers.
Worten earned the "Marca De Confiança" (Trusted Brand) award for many years in a row, and this title can benefit you as well: Portuguese consider merchants that are present on Worten a more reliable place to shop at.
With the "Worten Fulfillment" service package, you can safely leave the whole delivery process to Worten. And it doesn't matter in which warehouse you want to store your goods, as Worten has a solution for every case.
Worten can promote your offers everywhere across its website, in its e-newsletter, and in many other spots. You can even have a personal content page on the marketplace to show off all the vibrant colors of your brand.
To sell on Worten, you must be able to ship your products to Portugal and Spain, have store translations in the European versions of these countries' languages, and feature prices in euros.
Joining the marketplace is very simple: you just fill out a brief registration form on the Worten marketplace seller page. During this process, choose that you're ready to create a store. Worten's team will then prepare a merchant account for you and email you its login data.
Next, you should sign in to the Worten Seller Center and complete your new account's settings. Take your time, as there's plenty to specify: payment details, store policies, contacts, and even some business documents. Here is also where you can connect product feeds to automatically upload and update all your listings at once.
You can easily get Worten feeds in both Spanish and Portuguese with Mulwi's ready-to-use templates. You just tell our app what items to include, which prices to use, and in which language to generate the files. As a result, you'll have two separate permanent feed URLs that you just need to paste into your Worten account's feed configurations. In this way, Worten will be able to receive fresh feeds in the exact structure it wants, whenever it needs them.
And that's it! Once Worten finishes processing your items, it'll immediately start showing them to users. However, this may take several hours or even days, so keep an eye on your account to quickly solve any errors that may occur.
And if there's anything about product feeds that's troubling you, just ask Mulwi's experts for help. We'll gladly set you up a perfect Worten product feed at no extra cost.
