X Corp (X), previously known as Twitter Inc. and now a subsidiary of X Holdings I Inc, is a dynamic social networking platform.
Twitter has special ads that companies can use to reach the people they want. There are promoted ads, where businesses can choose who sees their ads based on what Twitter users are interested in.
Then, there are follower ads, helping businesses find more people interested in their products and services. And there's a Twitter takeover, where a message gets to be at the top of the trending topics list for a whole day in a specific country.
From North America to Asia-Pacific, Oceania, Europe, and Africa, Twitter is everywhere. The company's main office is in San Francisco, California, in the US.
Most of the business.twitter.com audience comprises 62.29% men and 37.71% women. The most significant age group among visitors is between 25 and 34.
The main segments of interest among the audience are computers and electronics. Most visitors come from Organic Search, contributing to 55.05% of desktop visits.
Direct traffic is the second-highest source, accounting for 32.49% of the total. The most underutilized channel is Display.
Businesses can create personalized and relevant content tailored to individual users with Dynamic Ads.
This customization is based on the user's previous interactions with the business, providing a more engaging and targeted advertising experience.
Dynamic Ads can significantly boost conversion rates by showcasing the most relevant products or services to users who have expressed interest.
X allows you to create retargeting campaigns, reconnecting with users who have interacted with your business before.
It helps reinforce brand awareness and encourages users to revisit your website or app to complete their desired actions.
Businesses can track the performance of Dynamic Ads Twitter's analytics. It shows engagement, click-through rates, and conversions, enabling data-driven decision-making for future advertising strategies.
Twitter provides educational materials for sellers. They can discover tips and secrets on how to create high-performing content on X. The Creators share their knowledge about video size, length, how to create attention, etc.
To start your first advertising campaign, you need an Ads account on Twitter. To connect your Shopify store to X, you need a product feed.
The Mulwi team will create the X Shopify feed for you for free. It will include all the necessary attributes and settings.
To sell globally, prices can be used via Shopify's market functionality in the app. Choose the preferred Shopify market to incorporate the values into your product feed.
You can also connect Google Translate, Weglot, or one of Shopify translation apps to the Mulwi Shopping Feeds app to localize your product feed. Read more information here.
The Mulwi support team is here to help you with any technical questions or other issues related to your feeds. Feel free to reach out to us anytime for assistance.
