Zalora operates as a fashion and lifestyle marketplace. The company offers many products for men, women, and kids.
Its catalog includes shoes, clothing, and accessories. The site offers bags, sports, beauty, luggage, and other products.
Founded in 2012, Zalora is present in many Asian countries. The list includes Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong, and Taiwan.
The top country sending buyers to the website is Malaysia. The portal also brings customers from the USA, Singapore, and Indonesia.
Over the last three months, Zalora's global ranking has increased from 40,563 to 39,470. The site audience is 43.26% male and 56.74% female. The biggest age group of visitors is 25 - 34 years old.
The top traffic source to the marketplace is Direct traffic, driving 57.30% of desktop visits. Organic Search is the 2nd with 20.18% of traffic. The most underutilized channel is Display.
Maximize your brands' visibility at every part of the customer journey. Use advertising campaigns created to drive your desired sales & performance.
Zalora offers digital shelf spaces for sellers. Merchants can promote their products to the first-row positioning. This positioning can be on catalog search and category pages.
Direct your advertising spending on fashion-oriented audiences to maximize cost-savings and returns.
Zalora provides post-campaign customer insights and detailed performance reports. This information allows brands to make more informed marketing decisions.
The company works with hundreds of brands and campaigns. Among its clients are: H&M, Calvin Klein, Gap, Puma, Adidas, etc.
Zalora gains most of its social media traffic from YouTube, Facebook, and Instagram. Sellers can attract more clients by advertising there.
To start selling and advertising on Zalora website, fill out the registration form. Zalora will also need a product feed with your goods information.
A ready Zalora Shopify Feed template you can find in the Mulwi app. The template includes essential attributes by default. Yet, you can customize it further using filters.
Include products with prices you have overridden with the Shopify Price lists functionality. Use the corresponding Price list for the product feed.
For selling worldwide, use prices created through Shopify market functionality. Select the desired Shopify market to include these values in your product feed.
You can tailor the translation process to align with local markets. There are various translation services available to choose from. You can connect Google Translate and Weglot or leverage a Shopify translation app.
The Mulwi support team is always available to assist you in finding solutions for your feeds. Feel free to contact us on any technical questions or other issues.
