Czech eCommerce is very specific. It is one of the four markets of the world where Google or Facebook are not number one or two (on desktop). So when going on the Czech online market, you should consider the leaders — Heureka and Zbozi. Those are in the first place.
Zbozi is the number two comparison shopping engine in the Czech market. Operated by Seznam (web portal) since 2007, it competes directly with its main competitor, Heureka. The average daily number of visits is circa 100.000 users per day (Netmonitor). It gives a chance to widen the seller's audience and boost its online presence.
Zbozi displays offers of products for free. Merchants pay only for the visitors who enter their online shops. Thus, it is an economically profitable proposal.
According to Sezham, 70% of Chech people use a comparison shopping engine to make a purchase. Almost 1 million shoppers per week visit Zboží. By joining the platform, you also start selling to them, increasing sales.
Zbozi provides you with statistics. Thus, you always know how many people saw your offer, clicked on you, and how many bought it. Clear statistics allow you to have control over your investments.
Zbozi allows sellers to boost sales and expand their audience to drive growth. You will increase the visibility of your online store with one of the leading comparison engines in Chech Republic.
Zbozi offers the Sklik advertising system. So you will attract users browsing content on Seznam or the Czech Internet.
Forty-five percent of people compare prices on mobile, with more than 400 thousand real users per month. It is a chance to attract more mobile users.
Registration on Zboží is free, requires an account, and takes about five days to process. After setting up the XML feed, you may create a campaign in the Zboží administration.
For advertising on Zboží.cz, your e-shop must meet the contractual conditions. It must have an ID number, contact, business conditions, or shopping cart on its website. The seller should have its own assortment and XML file following the specifics of Zboží.
We recommend using Zbozi Shopify Feed from the Mulwi app. The feed template already meets all the Zbozi requirements. You may differentiate it if the changes do not contradict the Zbozi product feed specifications.