Become Shopify Feed - Sell On product search engine

Get new orders by selling on via a product feed


What is

Become is a product search engine launched over a decade ago by a team based in California, USA.

People choose for its clean product search algorithm and absence of paid product placements.

Currently, is a part of Connexity Inc., which opens access for merchants to such popular online marketplaces in the USA and Europe as Shopzilla, Bizrate, Aisle, TaDa.

image for additional sales does not sell goods directly; instead, it organizes propositions from merchants in one place. Customers can easily search for products in categories they want and then sort results by price. Generate a product feed to promote your product catalog on and get more customers.

Chaiwut Sridara vecteezy

No subscription fees offers shops to join with no start-up fee, and no ongoing subscription fee. You pay a commission on each sale.

Additional sales is visited by customers interested in buying. Show your products on this portal and increase sales.

How to launch the catalog

Joining Become requires almost no initial steps - simply contact a manager with a request to join. Wait for approval, and you will get a link to your account.

When you connect your store to, you can ask your manager to use other marketing platforms of Become's parent company Connexity. Thus, you will additionally promote your products on Shopzilla, for example.

Generate a product feed that will be used to display your products on the portal. Use automatically updated product feed to get the most from this product search engine.

image product feed

Generate the fully-fledged product feed for in a few clicks using our Shopify app. Use a link to the feed, and simply paste it into your merchant account.

Disclose all information on your products while saving hours of your time. Leave it to the app to deal with such tasks as:

Automatic real-time export from Shopify requires only recent information on items. The app will automatically export goods from the Shopify store.

Publish only what you need

Use filters to include products you want to see in the feed. You can filter by collection, brand, stock status, warehouse, etc.

Translate published products automatically

Get the product feed in a language you need with built-in translation functionality. It uses a third-party translation service.

Utilize a user-friendly feed generator app to save yourself time. Generate the feed within a Shopify store admin panel.

Make a feed for

Get a completely comprehensive feed for your Shopify store using our application.

This software solution saves you from plunging into specialized feed subtleties. It gives you the feed data file and a URL in a moment.

Using our app, you will generate a feed file in a blink of an eye, even for a catalog with thousands of products.

Generate an individually configured feed to attract more shoppers and increase sales.


Get the feed you need

Our software tool outfits you with everything you might require to get a practical product feed:


Automated export of products

Your feed will always have all new changes in the store catalog. New items, prices, stock availability, updated pictures, etc., will be automatically tracked and added.


Publish only what is relevant

Use the filters our app gives you to include only the products you want to promote on Become. For example, it can be a specific collection or brand.


Automatic translation

Our app can make a feed in a native language for the region you sell. Use the app's built-in translation functionality.


Feed is open to customization

You can get a perfectly individual feed by customizing a default feed template. Modify the feed in any way you need in our app. Customize the template to include complex logic, liquid filters, and variables for selecting custom data fields.

Our customers speak for us

review logo
Gaukpigiau Lithuania
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
review logo
ParrishLA USA
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
review logo
Beewise Netherlands
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
review logo
Flowers & Plants Co United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

Additionally, the developer of this app is very helpful and proactive in resolving any issues that I had in the course of using this feed. Moreover, there’s also quite a number of third party channels that this Shopify extension supports — I would highly recommend that you give this app a go if you’re looking for a way to scale your business to other marketplaces from your Shopify base.
review logo
Chef Bruni Slovenia
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.

Frequently asked questions

Q: What is Shopify feed?

The feed is a channel that provides full information on your products for the search engine. This feed file contains such data as product title, description, price, size, weight, etc.

Q: Why should I use an app to generate a feed?

A feed contains thousands of data entries. It is time-consuming to generate a feed file manually. The specialized app creates the feed in minutes without errors.

Q: Why should a store represent products on is used by thousands of visitors every month. Connect your store to this shopping engine and get a source of additional potential customers to increase sales.

Q: Is the number of products in the feed limited?

Our app works fast with any number of products in the feed. also has no product quantity limit.

Q: Can I get help in configuring the feed?

Feel free to contact the Mulwi Shopping Feeds support team. Additionally, the app manual may be helpful.

Q: How often does update the data? presents shoppers with fresh product data and fetches the feed daily. Our app instantly regenerates the feed on every product catalog change.

See more frequently asked questions
Q: Can the feed be customized?

You can modify the final feed output as you need. For more information, refer to Customize feed template documentation.

Q: Does the app supports only

Mulwi Shopping Feeds connects a Shopify store to dozens of marketplaces simultaneously. See the full list.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites