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Microsoft Advertising (Bing Ads) Feed for Shopify

Open new windows of opportunities by showing your goods on the Microsoft network with a Microsoft Advertising (Bing Ads) product feed.

Attract More Customers with Shopify Feed for Microsoft Advertising (Bing Ads)

Millions of people around the world use Microsoft services every day. And they can become your customers thanks to the Microsoft Advertising platform and a single text file.

A Microsoft Advertising feed is a detailed catalog of your products that you entrust Microsoft to display across its network. This cheap investment can greatly widen your customer network and boost your sales. Start harnessing the power of a Shopify Microsoft Ads product feed in three simple steps: create a feed, connect it to your advertiser account, and check that everything works.

How to create and set up Shopify Feed for Microsoft Advertising (Bing Ads)?

Microsoft requires feeds to have a specific structure. Studying these requirements and implementing them in the feed from scratch can take hours. And even longer it will take you to fill the feed with product data.

But with our product feed software, you can get a Microsoft Advertising feed in Shopify within a few minutes. And you can do that directly from your Shopify admin.

We've made a feed template where you simply choose the appropriate values for the required attributes. If those attributes are too few for your needs, you can always customize the template to your liking. Mulwi has various features like filters, dynamic conditions, translation and Shopify Markets support that will help you tailor the feed to your business requirements.

Microsoft Advertising Feed Template

Follow the instructions in our documentation to create a Shopify feed for Microsoft Advertising in Mulwi.

How to connect Feed for Microsoft Advertising (Bing Ads) to Shopify website?

Much like any data source, product feed can quickly become outdated. But customers will always want to have the freshest data. That is why Mulwi constantly monitors your Shopify store and instantly adds all changes to your feed. You don't need to set anything up for these updates: Mulwi has this feature out of the box.

In order for Microsoft to also get the latest version of your feed, you need to connect it to your Microsoft Merchant Center via a URL. This method is more reliable than simply uploading a regular file since Mulwi will automatically reupload a new version regularly.

URL Upload

Follow the instructions in our documentation to upload your Shopify Microsoft Advertising feed to your Merchant account with Mulwi.

How to check if Shopify Feed for Microsoft Advertising (Bing Ads) was set up correctly?

You've done everything right if your feed appeared in your Merchant Center with a "Successful" upload status. Mulwi will also notify you every time your Microsoft Advertising Shopify feed is uploaded.

Upload Success

If your feed has any issues, Microsoft will tell you about them in the Merchant Center. You can also check the health of your Shopify Microsoft Advertising feeds directly in Mulwi. Our Quality Control feature shows you all the weak spots in your feed and suggests ways to eliminate them. In addition, Mulwi also gives you recommendations on how to maximize your feed's potential.

Benefits of using Shopify Feed for Microsoft Advertising (Bing Ads)

1. Show products on Bing Shopping

Expand your reach and drive more sales by displaying your goods on Bing Shopping, a dedicated search engine for products. It won't cost you extra. Just add your feed to the Microsoft Merchant Center and turn on the appropriate option in the settings.

2. Run effective Microsoft Ads campaigns

Product feeds are essential for Microsoft Advertising shopping campaigns. Microsoft uses information from the feed in your Merchant Center to create informative and engaging ads that attract customers to your store.

3. Target the right audience

Microsoft's ad campaigns have extensive targeting options that work best with a detailed product feed. Get in touch with those who will bring you the most profit. For example, you can show similar products to people already interested in your offers.

4. Ensure data accuracy

Forget about customers changing their minds due to outdated information. A product feed guarantees that Microsoft will always show the latest details straight from your Shopify store.

Why Choose Mulwi Shopify Feed for Microsoft Advertising (Bing Ads)

1. Ready-to-use Microsoft Advertising feed template

You can make a feed for Microsoft Advertising in Shopify in just a few clicks. Our template will include everything Microsoft wants to know about your products. You only need to tell which data to use.

2. Real-time feed updates

Outdated information can turn customers away. But with Mulwi Microsoft will always show the newest data from your Shopify store. Mulwi detects changes in your store and instantly reflects them across all your product feeds. Just remember to set optimal sync time between Mulwi and Microsoft Advertising, so that these changes reach your customers quickly.

3. High-quality healthy feed

You can find out what Microsoft will say about your feed even before you show it to him. Our quality control feature will not only find problematic spots in your feed but also tell you how to fix them. In addition, Mulwi can help you implement Microsoft's best practices in your feed. With Mulwi, you will create a high-quality feed that will bring your products to the top.

4. Quick category mapping

Although the category attribute is optional in the Shopify feed for Microsoft Advertising, this attribute is a must-have for businesses that want customers to find their products easily. Simply use our category mapping tool to translate your store's categories into Microsoft's language. Then, just add this mapping to your customized feed and let Mulwi handle the rest.

5. Wide range of app functionality

Mulwi has tools for any of your needs. If you want only specific products in the feed, use Product filters. If you want to localize your feed, use feed translation, currency converter, and prices from Shopify Markets and Price Lists. If you need to change data for different conditions, use Dynamic Conditions. Experiment with every Mulwi feature to create your perfect feed.

6. Feed Customization

Change every aspect of your Microsoft Advertising Shopify feed with Mulwi. You can build on top of our preinstalled template or start from scratch with a custom feed. You can also use various modifiers to adjust the data for your unique needs. And if you need any help, our support team will make you a personal feed template for free.

Boost Your Sales with Mulwi's Advanced Feed Solutions

Mulwi has helped 2500+ brands around the world boost their sales, and you can join the list of these successful businesses today.

Our team has 7+ years of experience in feed management. We've put our expertise into software that helps stores create the perfect Shopify product feed for any of the 200+ supported sales channels. And best of all, this team of professionals comes bundled with Mulwi as free support. We can help you create a Microsoft Advertising feed for Shopify that follows Microsoft's best practices and attracts profit.

What are you waiting for? Install Mulwi Shopping Feeds and start growing your business today!

Frequently asked questions

I have a large catalog. Is the number of products in the feed limited?

Can I change the Microsoft Advertising (Bing Ads) feed template?

Is Category Mapping required for Microsoft Advertising?

Can I exclude specific (e.g. out-of-stock) products from my feed?

Can I create feeds for different markets or languages in Mulwi?

Does Mulwi support only the Microsoft Advertising marketplace?

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