Bing Feed for Shopify - Sell On Bing network

Get new orders by displaying your products on the Bing network via a product feed

bing shoppping feed

What is Bing

Bing Shopping is a service for searching and discovering products. Customers can search for goods directly from Microsoft Bing. Additionally, products are promoted in the form of ads on other sites.

Products placed on Bing Shopping are displayed on Bing - the second largest search engine. It also supports some voice assistants, namely Amazon Alexa, Apple Siri, and Microsoft Cortana. Bing also serves Xbox owners.

Bing Shopping was launched in 2017, and the service went through a rebranding in 2019. It is now called Microsoft Shopping Ads.

bing feed products

Bing catalogs to boost your sales

The Bing Shopping service is largely identical to Google Shopping. So you can use a similar approach to product promotions. Generate a product feed to create a Bing catalog with your goods.

Additionally, get a bonus credit as a new Shopify store on this platform. Spend $25 and receive $100 credit for a new Microsoft Advertising account.

bing feed departments

Free product listing

Save your money on ads by placing products in the free product listing section.

Shoppers can buy immediately

Place a Buy Now button to allow shoppers to go directly to the shopping cart for checkout.

How to launch the Bing catalog

Use product feed to introduce your products to Bing users. You will need a Microsoft account and configured Microsoft Merchant Center account. A Microsoft Advertising app installed in your Shopify store is also required.

Get started in five simple steps. But before starting anything, you need to update your product catalog so the Microsoft Merchant Center has the latest data on products.

Start using Bing Shopping to sell more products via an automatically updated product feed. It contains full data on your products.

bing desktop

Bing feed with an app

Launch product promotion on Bing Shopping using a product feed file. The Microsoft Bing Ad engine will accept this file if it fully comprehends a specified format. You should check that mandatory and optional data fields are formatted exactly as specified by Bing Shopping. Fulfilling these tasks can take hours.

You can also encounter problems such as:

Data update

Bing requires fresh data. You may spend time manually pushing feed updates.

Data accuracy

The feed data source URL should comply with Bing feed specifications. Your feed will be checked regularly for errors.

The feed has specified attributes

Column names, product prices, and other data has to be displayed exactly as Bing requires. You will have to control how the feed is formatted.

Easily get a product feed for Bing Shopping with an app. Generate the feed within a Shopify store admin panel.

Make a feed for Bing

Use our application to get a comprehensive product feed.

Our software solution will save you from dealing with specialized subtleties of the Bing feed. You will get a feed data file and an URL to it in a blink of an eye. Receive a feed of improved quality to attract more shoppers.

With our app, you will have to simply push the feed to your Microsoft Merchant Center account. Our application solves most feed-related technical problems, including updates.


Make the feed you need

Our software tool outfits you with everything you might require to get a practical product feed:


Realtime product export

Get a feed that has all new changes in the Store catalog. Your feed will constantly have new items, prices, stock availability, updated pictures, etc.


Publish relevant products

Use filters to place only items you need to promote on Bing. For instance, exclude products of a specific brand or price range.


Automatic feed translation

Our app can make a feed in a native language for the region you sell.


Open to customizations

Get an individual feed by modifying the predefined template. Customize the template to include complex logic, liquid filters, and variables for selecting custom data fields.

Our customers speak for us

I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
review logo Sweden
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
review logo Hong Kong SAR
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
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Living Simply House United Kingdom
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
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Meaco (U.K.) Limited United Kingdom
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
review logo Norway
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!

Frequently asked questions

Q: What is Bing Shopify feed?

A store can push information on its products to Bing via the feed file. This file contains such data as product title, description, price, size, weight, etc.

Q: Why an app for generating a feed is recommended?

A feed contains thousands of data entries. It is time-consuming to generate a feed file manually. The specialized app creates the feed in minutes without errors.

Q: Why is it worth connecting a store to Bing?

Bing is used by people to discover new items for purchase. Connect your store to this shopping engine to promote your products and get new orders.

Q: Is the number of products in the feed limited?

Our app has no limits on the number of products in the feed. Bing also has no such limit.

Q: Is it required to regenerate the feed on any change in the product catalog?

Yes, the feed should be regenerated on any change since Bing requires only recent data. Our app updates the feed automatically, and Bing can fetch it by the schedule. Typically the feed is fetched every 24 hours.

Q: Can I get help in configuring the Bing feed?

Do not hesitate to contact the Mulwi Shopping Feeds support team. Additionally, the app documentation may be helpful.

See more frequently asked questions
Q: How can the feed be automatically published to Bing?

Our app generates a feed file and gives you an URL to it. Bing provides several feed publishing methods with our app supporting them. We recommend publishing by pasting the URL to the feed.

Q: Can the feed output be modified?

You can customize the resulting feed output according to your preferences. Refer to Customize feed template documentation.

Q: Does the app supports only Bing?

Mulwi Shopping Feeds connects a Shopify store to dozens of marketplaces simultaneously. See the full list.

Q: Why do I have to map categories?

To match the product categories of your store and Bing, you have to make category mapping. Mapping allows connecting categories of your store with Bing taxonomy correctly.

Q: How to make Category Mapping?

Refer to the Category Mapping documentation on how to make a category mapping.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites