Get more sales by connecting to Bol.com marketplace via a product feed
Bol.com is a Dutch and Belgian online marketplace that is visited by millions of people. Customers can choose products from several thousand sellers within more than 20 product categories.
Bol.com started as a bookstore on a parking lot and went online in 1999. This allowed to drastically update the product catalog, and the place turned from a bookstore to an all-in-one store where customers can find almost everything they are looking for.
The marketplace saw rapid growth, celebrating its 3 millionth sold item in 2002. Up till then, it was selling mostly CDs, DVDs, and VHS tapes, but in a few years since, the marketplace's product catalog has expanded to include small electronic devices, such as CD players and photo cameras, mobile phones, and even second-hand goods.
After adding jewelry, the marketplace returned to its roots - books. In 2017 it offered customers digital subscriptions to ebooks.
A diverse product catalog of 41 million items has made Bol.com a popular place for shopping for Dutch and Belgians. In 2016, the platform has reported a 1 billion euro turnover mark.
Bol.com is a rapidly growing platform both in terms of revenue and its product catalog. In 2020, the web marketplace accounted for 5.5 billion euros in online sales, which is 27 percent more than the year before. In the near future, it is expected that customers will have purchased goods worth 11 billion euros.
More and more sellers join this largest online marketplace in the country. Currently, there are around 48,000 partners on the marketplace, and by 2026 this number is expected to almost double to 75,000 merchants.
Thousands of customers visit Bol.com daily. This makes Bol.com one of the most effective online sales channel in Netherlands and Belgium.
Join this marketplace to get new orders for your Shopify store.
Partners account for 56% of sales share on Bol - the biggest share on the platform.
Bol reports 27% year-over-year sales growth, while sales partners usually increase sales by 9% per quarter.
With Bol, you get access to 13 million customers after you join the marketplace by registering an account. No start-up costs, you only pay commission costs for your sold items.
Be sure that your products fall under the Bol.com demands. For example, your items must fit into one of the existing product categories and have a GTIN, EAN, or ISBN code.
Additionally, a merchant on Bol.com has to be able to deliver orders within 8 working days and offer a return period of 30 days.
Merchant's customer support has to be able to answer customer questions within 24 hours in Dutch.
To succeed on Bol, you should also ensure that your products have quality pictures, clear titles, and detailed descriptions.
When you are granted access to the platform, you can start preparing your product catalog. Generate a feed file with the data on the products for placing on the Bol marketplace, and then submit it to your account.
Enjoy the benefits a Bol product feed can bring to your sales. An automatically generated product listing fully discloses data on goods while being compliant with marketplace requirements.
Bol recommends preparing good product information to reduce the number of returns, and a product feed will help you with that.
Generate the product feed with a dedicated Shopify app to get a feed of higher quality. It will attract more customers and save you time. Create a product listing in a moment regardless of the catalog size.
You may spend hours manually preparing such a feed file that fully meets the requirements of this digital sale platform. Simplify the feed generation with an app that solves these complex tasks for you:
Bol checks the availability of mandatory and optional data fields. This is used to rank your products in the general product listing on the marketplace.
Keep product titles and descriptions within Bol's specifications. That includes adding a language indicator to every product.
Your feed should include only products that are immediately available for shipping. Bol also requires an estimated delivery time and method.
Obtain a valid product feed using a dedicated app for generating the feed file.
To get a Bol Shopify Feed using our Shopify app, please contact the Mulwi support team. We will prepare the feed with all the essential attributes for you.
If necessary, you can then personalize the feed template further. Additionally, you should select the prices for your target region using Shopify markets.
The app for your Shopify store automatically generates a feed file in seconds. Simply upload this feed file to your merchant business account on Bol.
Our application takes care of most technical issues, not to mention the automated feed update. You just need to regularly reupload an updated file to Bol to ensure that your listings are always up-to-date.
Our app provides you with all the functionality to generate a feed file:
Your feed will always have all new changes from the store catalog. The feed data complies with Bol's specifications.
Apply product filters to fill the feed with items you want to include. For example, you can push products of a specific collection or brand.
You can make a feed in a native language for any region you sell with the app's built-in translation functionality.
You can get a perfectly individual feed by customizing the feed template. Modify the feed in any way you need in our app. Customize the template to include complex logic, liquid filters, and variables for selecting custom data fields.
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
Beewise
Netherlands
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Maxstore.no
Norway
Great app, great support by the team.
Do not hesitate to use it if you need Xml export like us.
Works perfectly!
Thank you Mulwi.
Petopy Shop
Turkey
Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one
Olivia & Kate
Netherlands
Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!
Shishi Chérie
Germany
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
PetPost
Australia
Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.
Ciabalù
Italy
Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)
Hypeone
Germany
A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!
K and L Wines
United Kingdom
Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
Furnhouse ApS
Denmark
Fast service responce, great app.
I use this app for a dynamic xml feed for a affiliate marketing.
Beauty Outlet
United Kingdom
Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.
Pandera
Romania
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
Meaco (U.K.) Limited
United Kingdom
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
Looptop.se
Sweden
The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.
OMNES
United Kingdom
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
Akkogear.eu
Hong Kong SAR
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Parfumfrance.com
France
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.
City Jeans
USA
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
Ottoman Hands
United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.
Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
Model Secrets
United Kingdom
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
cadde374
Turkey
WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING
InnoviTechie
Greece
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!
Time Resistance
Lithuania
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
Chef Bruni
Slovenia
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
FINDRA Clothing
United Kingdom
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
WULF BELTTON
Sweden
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
JACK & JONES Thessaloniki/Larissa
Greece
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Living Simply House
United Kingdom
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
ParrishLA
USA
I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
Unlimited Stories
Sweden
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com
Decords
Estonia
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
La La Land Store
Portugal
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
GGV Eyewear
UK
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.
Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
Shaping new tomorrow Denmark
Denmark
Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
JANIMARE
Germany
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
ArenaMarkt
Greece
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.
Reisenthel Singapore
Singapore
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.
Ascopharm
Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
Tričko z čtvrti
Czechia
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Gaukpigiau
Lithuania
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
Styleserver Schmuck und Accessoires
Germany
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
GrowGrows
United Kingdom
I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
IEWAREHOUSE
Ireland
Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Lilla Orangeriet
Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.
Netlens
Sweden
Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.
Poolpirat
Germany
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.
Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.
Devola
United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
Flowers & Plants Co
United Kingdom
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!
Shop Statik
United States
One of the best app on Shopify to export feeds. Very simple.
Support is ready to help you
Great!
IBBE DESIGN France
Italy
It’s time to see the Mulwi app in action.
Our expert will be glad to help you learn how the app can benefit your business.
