Bol Shopify Feed - Sell On

Get more sales by connecting to marketplace via a product feed


What is

Bol is a Dutch and Belgian online marketplace that is visited by millions of people. Customers can choose products from several thousand sellers within more than 20 product categories. started as a book store on a parking lot and moved to online in 1999. This allowed to drastically update the product catalog, and the place turned from the bookstore to all-in-one store where customers can find almost everything they are looking for.

The marketplace saw a rapid growth, celebrating its 3 millionth sold item in 2002. Up till then it was selling mostly CDs, DVDs, VHS tapes, to which small electronic devices, such as CD players and photo cameras were added. In a year or two mobile phones and second-hand goods were also added to its product catalog.

After adding jewelry the marketplace returned to its roots - books. In 2017 it offered customers digital subscriptions on ebooks.

Diverse product catalog of 41million items has made the a popular place for shopping for Dutch and Belgians. The platform has reported a 1 billion euro turnover mark in 2016.

More sales with Bol is a rapidly growing platform as in terms of revenue, and in terms of its product catalog. The web marketplace accounted for 5.5 billion euros in online sales in 2020. That is 27 percent more than the year before, and by the end of 2025 customers are expected to buy goods on eleven billion euros.

More and more sellers join to this largest online marketplace in the country. Currently there is around 48 000 partners on the marketplace, and by 2026 this number is expected to almost double to 75 000 merchants.

Thousands of customers visit the Bol daily. This makes Bol one of the most effective online sales channel in Netherlands and Belgium.

Join this marketplace to get new orders for your Shopify store.


Partners sell more

Partners do the biggest share of sales on Bol. They account for 56% sales share.

Sales grow rapidly

Expect sales growth: platform reports 27% more sales yearly. Sales partners increased sales 9% in a quarter.

How to start selling on Bol

With Bol you get access to 13 million customers after your join this marketplace by registering an account. No start-up costs, you only pay commission costs for your sold items.

Be sure that your products fall under the demands. For example, your items must fit into one of the existing product categories and have a GTIN, EAN or ISBN code.

Additionally, a merchant on has to be able to deliver orders within eight working days and offer a return period of thirty days.

Merchant's customer support has to be able to answer customer questions within 24 hours in Dutch.

To succeed on Bol first of all ensure your products have quality pictures. Then check if they have clear description. Additionally verify your products fall within the Bol categories.

When you are granted access to this platform, you can start preparing your product catalog. Generate a feed file with the data on the products for placing on Bol marketplace, and then submit it to your account.

Bol product feed

Enjoy the benefits a Bol product feed can bring to your sales. An automatically generated product listing fully discloses data on goods while being compliant with marketplace requirements.

Bol recpmmends to prepare a good product information to reduce the number of returns.

Generate the product feed with a dedicated Shopify app to get a feed of higher quality. It will attract more customers and save you time. Create a product listing in a moment regardless of the catalog size.

You may spend hours to prepare such feed file that fully meets the requirements of this digital sale platform. Simplify the feed generation with an app which solves complex tasks for you:

Feed quality

Bol checks the availability of mandatory and optional data fields. This is used to rank your products in the general product listing on the marketplace.

Correct language format

Keep product titles and descriptions within Bol's specification that includes adding a language indicator to every product.

Only in-stock

Your feed should include only products that are immediately available for shipping. Bol also requires an estimated delivery time and method.

Obtain a valid product feed using a dedicated app for generating the feed file.

Get a product feed for Bol

With a few clicks obtain a valid product feed by using our Shopify app. This file is automatically generated in seconds. It is fully prepared for submission to

The app for your Shopify store provides you with the feed file and a URL to it. Simply provide your feed to Bol by uploading it to your merchant business account on the platform.

Alternatively, you can provide the feed to Bol by pasting its URL. Use the most convenient way that suits you best.

Our application takes care of most technical issues, not to mention the automated feed update.

Get the feed exactly as you want

Our app provides you with all the functionality to generate a feed file:


Data acuracy

Your feed will always have all new changes in the store catalog. The feed data source URL complies with Bol specifications.


Choose what products to publish

Apply filters to fill the feed with items you want to include. For example, you can push products of a specific collection or brand.


Automatic feed language translation

Our app can make a feed in a native language for the region you sell. Use app's built-in translation functionality.


Modify the feed

You can get a perfectly individual feed by customizing a default feed template. Modify the feed in any way you need in our app. Customize the template to include complex logic, liquid filters and variables for selecting custom data fields.

Our customers speak for us

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Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
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Decords Estonia
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and

At first, I had an error with CDON and wrote an email to customer support. I was surprised that they answered me within 15 minutes, it was great. Customer support started to work with my problem and after a few emails more my problem was solved and all listings were added to CDON. Moreover, I had errors in my listing, which was not their problem and they gladly fixed them and made listings look better on the marketplace. I am more than satisfied with their app, service, and communication.

Use this app and you will not regret it, guys are super friendly.
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GrowGrows United Kingdom
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
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Petopy Shop Turkey
Great app, great support by the team.

Do not hesitate to use it if you need Xml export like us.

Works perfectly!

Thank you Mulwi.
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
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ParrishLA USA
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!

Frequently asked questions

Q: What is Bol Shopify feed?

A feed is a file with full information on products prepared to be sold on this marketplace. This file is a medium that provides data on products from Shopify to the Bol.

Q: Why is it worth connecting a store to Bol?

The Bol marketplace is used by millions of visitors yearly. This is the largest online shopping place in the Netherlands and Belgium.

Q: Is the maximum number of products in the feed limited?

Bol does not restricts the number of products in the feed. However, the feed file size is restricted to 10 MB. Split the feed into several files to stay within the limit.

Q: Does the app has a limit on number of products in the feed?

Our app imposes no limits on the product catalog size. It works perfectly with any number of products.

Q: Why I should use an app to generate a feed?

A feed contains thousands of data entries. It is time-consuming to generate a feed file manually. The specialized app creates the feed in minutes without errors.

Q: Do I have to regenerate the feed on any product catalog change?

Our app takes care of keeping the feed updated to all recent changes in the product catalog. However, Bol takes up to 8 hours to process changes.

See more frequently asked questions
Q: Can I ask for help to set up the Bol feed?

In case of any problems, feel free to contact the Mulwi Shopping Feeds support team. Additionally, the app documentation may be helpful.

Q: How can I automatically publish a feed to Bol Shopping?

Our app provides all the main methods for feed uploading. Generate a feed file and paste the feed URL into your Bol account. Refer to the app manual for more info.

Q: Can I adjust the feed template to my needs?

Customize the feed as you need when using our app. Refer to Customize feed template documentation.

Q: Does the app support other online marketplaces?

Mulwi Shopping Feeds lets you connect your Shopify store to multiple marketplaces simultaneously. See the full list.

Q: Why is category mapping required?

Category mapping connects categories of your Shopify store to marketplace categories.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites