Bol.com is a Dutch and Belgian online marketplace that is visited by millions of people. Customers can choose products from several thousand sellers within more than 20 product categories.
Bol.com started as a bookstore on a parking lot and went online in 1999. This allowed to drastically update the product catalog, and the place turned from a bookstore to an all-in-one store where customers can find almost everything they are looking for.
The marketplace saw rapid growth, celebrating its 3 millionth sold item in 2002. Up till then, it was selling mostly CDs, DVDs, and VHS tapes, but in a few years since, the marketplace's product catalog has expanded to include small electronic devices, such as CD players and photo cameras, mobile phones, and even second-hand goods.
After adding jewelry, the marketplace returned to its roots - books. In 2017 it offered customers digital subscriptions to ebooks.
A diverse product catalog of 41 million items has made Bol.com a popular place for shopping for Dutch and Belgians. In 2016, the platform has reported a 1 billion euro turnover mark.
Bol.com is a rapidly growing platform both in terms of revenue and its product catalog. In 2020, the web marketplace accounted for 5.5 billion euros in online sales, which is 27 percent more than the year before. In the near future, it is expected that customers will have purchased goods worth 11 billion euros.
More and more sellers join this largest online marketplace in the country. Currently, there are around 48,000 partners on the marketplace, and by 2026 this number is expected to almost double to 75,000 merchants.
Thousands of customers visit Bol.com daily. This makes Bol.com one of the most effective online sales channel in Netherlands and Belgium.
Join this marketplace to get new orders for your Shopify store.
Partners account for 56% of sales share on Bol - the biggest share on the platform.
Bol reports 27% year-over-year sales growth, while sales partners usually increase sales by 9% per quarter.
With Bol, you get access to 13 million customers after you join the marketplace by registering an account. No start-up costs, you only pay commission costs for your sold items.
Be sure that your products fall under the Bol.com demands. For example, your items must fit into one of the existing product categories and have a GTIN, EAN, or ISBN code.
Additionally, a merchant on Bol.com has to be able to deliver orders within 8 working days and offer a return period of 30 days.
Merchant's customer support has to be able to answer customer questions within 24 hours in Dutch.
To succeed on Bol, you should also ensure that your products have quality pictures, clear titles, and detailed descriptions.
When you are granted access to the platform, you can start preparing your product catalog. Generate a feed file with the data on the products for placing on the Bol marketplace, and then submit it to your account.
Enjoy the benefits a Bol product feed can bring to your sales. An automatically generated product listing fully discloses data on goods while being compliant with marketplace requirements.
Bol recommends preparing good product information to reduce the number of returns, and a product feed will help you with that.
Generate the product feed with a dedicated Shopify app to get a feed of higher quality. It will attract more customers and save you time. Create a product listing in a moment regardless of the catalog size.
You may spend hours manually preparing such a feed file that fully meets the requirements of this digital sale platform. Simplify the feed generation with an app that solves these complex tasks for you:
Bol checks the availability of mandatory and optional data fields. This is used to rank your products in the general product listing on the marketplace.
Keep product titles and descriptions within Bol's specifications. That includes adding a language indicator to every product.
Your feed should include only products that are immediately available for shipping. Bol also requires an estimated delivery time and method.
Obtain a valid product feed using a dedicated app for generating the feed file.
To get a Bol Shopify Feed using our Shopify app, please contact the Mulwi support team. We will prepare the feed with all the essential attributes for you.
If necessary, you can then personalize the feed template further. Additionally, you should select the prices for your target region using Shopify markets.
The app for your Shopify store automatically generates a feed file in seconds. Simply upload this feed file to your merchant business account on Bol.
Our application takes care of most technical issues, not to mention the automated feed update. You just need to regularly reupload an updated file to Bol to ensure that your listings are always up-to-date.
Our app provides you with all the functionality to generate a feed file:
Your feed will always have all new changes from the store catalog. The feed data complies with Bol's specifications.
Apply product filters to fill the feed with items you want to include. For example, you can push products of a specific collection or brand.
You can make a feed in a native language for any region you sell with the app's built-in translation functionality.
You can get a perfectly individual feed by customizing the feed template. Modify the feed in any way you need in our app. Customize the template to include complex logic, liquid filters, and variables for selecting custom data fields.
