Add a new page to your business story by posting your products on Facebook with a Facebook (Meta) product feed.
Facebook needs no introduction. Everyone has heard of this popular social network with billions of active users. But what if we told you that a single well-composed text file can help you turn these people into your customers?
A Shopify feed for Facebook (Meta) is not just a list of your products. It's a tool that will make your brand more appealing, memorable, and easily discoverable. It will help you effectively present your offers in a way that grabs people's attention and encourages them to buy from you. This small investment in a quality product feed will repay you generously with loyal customers and high profits. And your path to this key to success has only three steps: you make the feed, connect it to Facebook, and check that the connection works.
Facebook has strict rules for everything, including product feeds. Manually making the feed according to these requirements can take so long that Facebook trends may already change several times.
You can save precious time with our product feed software. Not only will you get a Facebook (Meta) feed quickly, but you will also get it in the comfort of the familiar Shopify interface. You just specify in our pre-installed template which data from your store corresponds with Facebook's required attributes. If you want to go beyond the feed template, you can customize it and add anything that suits your needs. And to infuse the Shopify Facebook (Meta) feed with your brand's unique style, you can use Mulwi's vast features like product filters, category mapping, Shopify Markets support and feed translation.
Check out our manual to learn how to create a Facebook (Meta) product feed in Shopify with Mulwi.
No matter how good your product feed is, it won't bring in new customers if it has outdated information. Mulwi eliminates all inconsistencies by automatically syncing changes in your Shopify store with the feed. This feature is built into Mulwi by default, so you don't have to do anything extra to get it.
In order for these changes to appear on Facebook as well, you need to upload the feed to your catalog in the Commerce Manager using a URL. In this way, Mulwi will regularly give Facebook a fresh feed, making this method more dependable than simply uploading a local file.
Check the tutorial in our manual to see how to connect your Shopify Facebook (Meta) product feed and Commerce Manager using Mulwi.
Facebook will immediately try to fetch information from the feed. If your goods showed up in the catalog in your Commerce Manager, then you've connected everything correctly. You will also receive a notification from Mulwi each time your Facebook (Meta) Shopify feed is uploaded.
If there are any problems in your feed, Facebook will show you which products require attention in an issue report. Mulwi too can suggest ways to enhance your Shopify Facebook (Meta) feeds with the Quality Control feature. Our feed health check report can tell more than Facebook's by showing you not only the problems and how to fix them but also how to apply the best practices to get the most out of your feed.
Product feeds are vital for your Meta catalog ads (known before as Dynamic Ads). Feeds update the products in the catalogs that Facebook uses to create your ads. A feed is also a key to enhancing the ad's performance. For example, you can make ads more engaging by including unique additional details, such as extra images, rich descriptions and sale information.
Facebook's extremely wide targeting options let your ads find people who will give you the most profit. With a product feed, you can customize your approach and increase the chance of a viewer becoming a customer. For example, you can show similar products with a feed optimized for retargeting, or localize your ads with feeds in multiple languages.
With a Facebook Shop, you can get more sales by displaying your offers and letting people buy them right on your Facebook business page. A product feed will keep information consistent between your Shop and Shopify store, making the shopper's experience even more satisfying.
A Shopify product feed for Facebook (Meta) will protect you from overselling and disappointing customers with inaccurate information. You can manage all your products in Shopify as always, and a feed will almost instantly give Facebook the most recent data directly from your store.
With our pre-configured template, getting a feed for Facebook (Meta) in Shopify is as easy as filling out a web form. Everything Facebook needs to hear about your offers will be listed in the feed. You just specify what data from the store the template should use.
Customers don't like stale information. With Mulwi, you won't worry about it, as our product feeds are instantly updated with changes in your Shopify store. Just make sure to choose the optimal synchronization intervals between Mulwi and Facebook, so that the information your Facebook customers see is also refreshed as soon as possible.
You can get Facebook's opinion on your feed way before you let him see it. In our quality control report, you can see the weak points of your feed and learn how to strengthen them. The report will also include tips and tricks on how to enhance the feed so that it follows Facebook's best practices and keeps your products high in trends.
Even though Facebook doesn't require you to include category information in the feed, we recommend you add it, as categorized products reach customers more easily. You can quickly correspond your store's categories to Facebook's with our category mapping tool. Then, simply select this mapping in the feed template to let Mulwi use it.
Mulwi has many tools to help you adjust the feed however you need. You can choose what products to list, translate their data, set prices from Shopify Markets and Price Lists, change any value depending on specific conditions and much more. Discover and combine various Mulwi features to create your ideal feed.
Give your products more than only what's required. Mulwi lets you edit any aspect of your Shopify Facebook (Meta) product feed. You can use our preinstalled template as a base or start from a clean page with a custom feed. And if you need any assistance, our support team can help you create a personal feed template at no cost.
Mulwi has helped 2500+ brands worldwide boost their sales, and you too can get on this success list today.
Our team has been in feed management for 7+ years. We've used our expertise to develop software that helps stores craft the ideal
Shopify product feed for any of the 200+ supported sales channels. And best of all, these professionals come bundled with Mulwi as free support. We can assist you in creating a Facebook (Meta) feed for Shopify that follows Facebook's best practices and attracts profit.
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