Do you want to use the power of a giant social network to give your sales a strong boost? Read on to learn how to sell your products on Facebook and turn Facebook users into your customers.
On Facebook, not only individuals but also businesses of all sizes can express themselves and reach out to others.
To help businesses effectively work with its products, Meta created the Business Suite. Meta Business Suite is a convenient all-in-one platform where you can manage all your business activity both on Facebook and Instagram. Its advanced content creation and scheduling tools will help you build a strong online story for your brand, while a unified inbox will let you quickly respond to all your customers. In addition, Business Suite is where you create Facebook Ads and start selling products on Facebook with Facebook Shop.
An established Facebook Page with a solid online presence is crucial for stores wanting to sell with Facebook.
You can sell products on Facebook in two ways. The first way is to promote your store with Facebook Ads. You upload your products to a catalog in Meta Business Suite and use them as assets in an ad campaign. Depending on how you set up the campaign, Meta can show your ads not only on Facebook but also on Instagram, Facebook Messenger and all across the Meta Audience Network. During setup, you also pinpoint the audience you want to reach.
To decide what ads to show, Meta uses an auction system. Ads are filtered based on relevance to specific users, the ad's previous performance and your bids. Bids are the price you're paying when viewers interact with the ad. You choose what counts as interactions, set the bids for them and pick your expected spending budget during campaign creation.
The second way to sell on Facebook is with a Facebook Shop. With this special tool, you can make a unique shopping experience right on your Facebook Page. You can configure every aspect of your Shop, including layout, checkout options and shipping. Like with ad campaigns, you also add the needed products to a catalog in Meta Business Suite. After you publish the Shop, customers can browse and buy your offers without having to leave Facebook.
Facebook gathers up to 3.07 billion unique visitors every month, of which around 2.11 billion use the platform every day. By selling on Facebook, you spread the word about your business to this massive global audience and expand the list of your potential customers.
Facebook is known for its secure and reliable environment. Even if someone isn't on Facebook, they know that if a brand has a Facebook Page with detailed contact information and fresh content, they can be confident that this brand is verified and trustworthy.
Facebook is all about communication. Remember that your followers are real people. If you keep in close touch with them by regularly posting on your Page and quickly answering their questions in your inbox, you will gain their trust and increase your brand's loyalty.
Facebook Ads have one of the highest return on investment among all ads on social media networks. Unique ad formats like Carousel and Collection will help you catch your viewer's attention, and with Meta's advanced budget management features you will never overspend.
You can filter who sees ads based on the viewer's profile information and activity on Facebook. Apart from basic targeting options like location, age and gender, you can search for the right audience based on their interests, relationship status and connections.
When people talk about you, it's the most effective and cheapest promotion you can get. For example, you can motivate customers to share reviews about purchased products with special offers. You can also work with popular figures to present your brand to their audience.
To access Meta Business Suite, go to business.facebook.com and sign up with your personal Facebook account. If you're new to Facebook, you can create and automatically link a fresh account in the process.
Next, you must add your store's Facebook Page to the Business Suite. You can make a new Page or link an existing one. Either way, take extra time to fill it with all the business information you have.
And to be fully ready to start selling online on Facebook, you also have to make two more configurations in your Shopify store. Both processes are similar and require you to simply add a small piece of code to your site. The first thing you do is verify your domain to prove Meta that you're its owner. And then, your second task will be to set up a Meta Pixel. It's a code fragment that records what visitors do on your site and tracks conversions for your ad campaigns.
You can get many products on Facebook at once with a product feed. Facebook even provides a template you can use to make one. However, filling this template with your data by hand is an unreliable and lengthy process. But with our product feed software, you will have a flawless feed in no time.
Mulwi uses the same Facebook (Meta) product feed template that you can easily change to your liking. You can freely choose what products to list and how they will look in the feed. And if you want to connect with your diverse customers better, Mulwi can help you translate the feed and export prices in any market you're aiming at.
You can get Mulwi in the Shopify app store and test it out for free for the first 7 days.
Facebook has high standards for product feeds. But if you create a Facebook (Meta) feed in Mulwi, you will get a first-class feed that follows all of Facebook's strict requirements.
With a feed in hand, you can now get products on Facebook. You do that in the Commerce Manager, which is a separate section of the Business Suite for all commerce-related activities. Here, you create a storage for your products called a Catalog and upload your feed to it. If you use the feed link you get from Mulwi during the setup, Facebook will always have access to the latest data in your store.
Good job! Your products are now synced with Facebook! From now on, you can use them in ads or display them on your Page with a Shop.
The best way to sell products on Facebook is with Meta catalog ads (formerly Dynamic Ads). These ads dynamically show viewers products that are most relevant to them. You only need to create a single ad template and select the Catalog with products to promote.
For this task, you will use another section of the Business Suite – Ads Manager. This is where you configure all your promotions on Meta. Once you're in the Ads Manager, you simply click the "Create" button, choose "Sales" as your campaign goal and configure each level.
Facebook campaigns have a tree-like structure. On the root level, you set up the campaign's general settings and choose your Catalog. The branches of the tree are ad sets. They group your ads by their core settings, such as how long they run, who they target, and how much they cost. The leaves are specific ad copies where Meta will dynamically show your best offers.
If you want to create an in-Facebook experience of your store, you can also add a Facebook Shop to your Page. However, you must first check if Shops are supported in your location.
If your region is on the list, then head over to Meta's "Get Started with Facebook Shops" webpage. Here, just click the "Get started" button and follow the wizard to set up your Shop. You will need to choose where you ship, how customers will pay and from what Catalog to list products on Facebook. Be sure to select the Catalog you've already configured earlier. You can also customize how your Shop looks to showcase your brand's unique style.
But a Shopify product feed isn't just any random file. Marketplaces work only with files of specific formats and structures.
Mulwi is well aware of Facebook's strict requirements and can help you design a feed that will bring you more customers and revenue. Simply fill out the information in our pre-configured Facebook (Meta) product feed template. And if you want your products to tell more, you can freely customize it.
Then, simply give Facebook a link to your feed and tell how often the feed should be updated. Mulwi will do the rest for you. Our product feed tool will automatically reflect every change in your Shopify store on Facebook, keeping your data up to date and customers happy.
With Mulwi, your product feeds will always get a like from Facebook.
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
Beewise
Netherlands
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Maxstore.no
Norway
Great app, great support by the team.
Do not hesitate to use it if you need Xml export like us.
Works perfectly!
Thank you Mulwi.
Petopy Shop
Turkey
Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one
Olivia & Kate
Netherlands
Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!
Shishi Chérie
Germany
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
PetPost
Australia
Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.
Ciabalù
Italy
Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)
Hypeone
Germany
A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!
K and L Wines
United Kingdom
Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
Furnhouse ApS
Denmark
Fast service responce, great app.
I use this app for a dynamic xml feed for a affiliate marketing.
Beauty Outlet
United Kingdom
Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.
Pandera
Romania
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
Meaco (U.K.) Limited
United Kingdom
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
Looptop.se
Sweden
The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.
OMNES
United Kingdom
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
Akkogear.eu
Hong Kong SAR
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Parfumfrance.com
France
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.
City Jeans
USA
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
Ottoman Hands
United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.
Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
Model Secrets
United Kingdom
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
cadde374
Turkey
WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING
InnoviTechie
Greece
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!
Time Resistance
Lithuania
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
Chef Bruni
Slovenia
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
FINDRA Clothing
United Kingdom
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
WULF BELTTON
Sweden
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
JACK & JONES Thessaloniki/Larissa
Greece
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Living Simply House
United Kingdom
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
ParrishLA
USA
I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
Unlimited Stories
Sweden
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com
Decords
Estonia
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
La La Land Store
Portugal
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
GGV Eyewear
UK
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.
Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
Shaping new tomorrow Denmark
Denmark
Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
JANIMARE
Germany
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
ArenaMarkt
Greece
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.
Reisenthel Singapore
Singapore
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.
Ascopharm
Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
Tričko z čtvrti
Czechia
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Gaukpigiau
Lithuania
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
Styleserver Schmuck und Accessoires
Germany
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
GrowGrows
United Kingdom
I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
IEWAREHOUSE
Ireland
Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Lilla Orangeriet
Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.
Netlens
Sweden
Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.
Poolpirat
Germany
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.
Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.
Devola
United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
Flowers & Plants Co
United Kingdom
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!
Shop Statik
United States
One of the best app on Shopify to export feeds. Very simple.
Support is ready to help you
Great!
IBBE DESIGN France
Italy
It’s time to see the Mulwi app in action.
Our expert will be glad to help you learn how the app can benefit your business.
