Fruugo Shopify Feed - Sell On Fruugo marketplace

Make more revenue by selling on Fruugo through a product feed


What is Fruugo

Fruugo is a Finnish online marketplace founded in 2008. It achieved its first 500 000 shoppers in 2013, and six years later served 1 000 000 shoppers worldwide.

This online marketplace operates in 42 countries and serves customers in 28 languages and 31 currencies. Customers can use the localized website for each region where Fruugo is available.

Shoppers consider Fruugo a great marketplace for making purchases: they put 4.5 stars out of 5 on Trustpilot.


Fruugo for additional sales

Shoppers consider Fruugo as a great marketplace for making purchases: they have put 4.5 starts out of 5 on Trustpilot. Simply generate a product feed to get additional revenue.


No subscription fees

On Fruugo, you only pay for services when you make a sale. No monthly, listing or marketing fees.

Sell in your currency

Get paid in your store's currency, yet easily sell on markets that use 31 major currencies.

How to promote on Fruugo

Joining Fruugo is a straightforward process - start by filling out a registration form to get in touch with your Fruugo manager. Then simply wait for an invitation to create a seller account on this platform.

Next, decide how you want to connect your store to this marketplace. Fruugo offers three ways - direct integration, integration partners, and eCommerce plugins.

Since you will be using a product feed to push your products - choose a direct integration. Then generate a product feed in a CSV format.


Fruugo product feed

Fruugo is a marketplace with millions of visitors, which offers your eCommerce store an effective place to promote your products. You simply have to prepare a product listing to place your products in the correct categories.

This product listing also has to provide recent and detailed information on each of your products. You can obtain such a listing with a product feed.

Use an app to generate a feed. Save hours of your time, and omit to solve such feed-related tasks as:

Automated feed

Fruugo requires that the feed be generated automatically and available for scheduled fetch. No manual upload.

Feed file content

A feed for Fruugo can include a price without VAT or a price with VAT. Only one type of price should be used.

Static URL

The automatically updated feed file should be available over static URL.

Our user-friendly app will save your time and generate a feed file without errors. You can control the feed configuration in your Shopify admin panel.

Make a feed for Fruugo

Enjoy the benefits a product feed for Fruugo can bring to the number of your sales. An automatically generated product listing fully discloses data on goods while being compliant with marketplace requirements.

Generate the product feed with our Shopify app, and get a higher quality feed that attracts more customers.

Cover several main tasks for your feed using our tool. Products will be presented as specified by Fruugo. However, you can format the product data in a way you feel to get the best results.

Create a product listing in a moment, regardless of the catalog size.


Get the feed you need

Our app provides you with all the essential tools you might require for a practical product feed:


Automated export of products

Your feed will always have a new product, prices, stock statuses, product images, etc. Our app automatically exports recent changes to the feed file.


Publish products you need

Apply filters to fill the feed with items you want to include. For example, you can push products of a specific collection or brand.


Automatic translation

The feed language can be changed in a second by choosing the one in a built-in translation option.


Feed is open to customization

You can get a perfectly individual feed by customizing a default feed template. Modify the feed in any way you need in our app. Customize the template to include complex logic, liquid filters and variables for selecting custom data fields.

Our customers speak for us

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ParrishLA USA
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
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La La Land Store Portugal
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
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Petopy Shop Turkey
Great app, great support by the team.

Do not hesitate to use it if you need Xml export like us.

Works perfectly!

Thank you Mulwi.
One of the best app on Shopify to export feeds. Very simple. Support is ready to help you

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InnoviTechie Greece
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.

Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.

Frequently asked questions

Q: What is Fruugo Shopify feed?

An online store on Shopify can upload full information on the products to the Fruugo marketplace using the product feed. This specialized file contains such data as product title, description, price, size, weight, etc.

Q: Why is it better to use an app to generate a feed?

Each product in a feed file should meet the comparison engine's format specification. Having to format thousands of products manually is tedious. Instead, the specialized app creates the feed in minutes without errors.

Q: Why should a store represent products on Fruugo?

Fruugo is used by millions of visitors every month in over 40 countries. It is a source of additional potential customers to increase sales.

Q: Is the number of products in the feed limited?

Our app works fast with any number of products in the feed. Fruugo also has no product quantity limit.

Q: How often does Fruugo update the data?

Fruugo requires fresh data on products. It updates the feed by schedule, typically - once a day.

Q: Can I get help in configuring the Fruugo feed?

Feel free to contact the Mulwi Shopping Feeds support team. Additionally, the app manual may be helpful.

See more frequently asked questions
Q: How is the feed automatically published to Fruugo?

Fruugo fetches the feed by URL. You do not have to think about file hosting for a feed - our app hosts the file.

Q: Can the feed be customized?

You can modify the final feed output as you need. For more information, refer to Customize feed template documentation.

Q: Does the app supports only Fruugo?

Mulwi Shopping Feeds connects a Shopify store to dozens of marketplaces simultaneously. See the full list.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Why is category mapping required?

Your store categories may differ from those on Idealo. Mapping allows yout to connect categories of your store with Idealo taxonomy correctly.

Q: How to make Category Mapping?

Refer to the Category Mapping documentation on how to make a category mapping.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites