idealo internet GmbH is one of Europe's leading price comparison portals and, with more than 76 million page impressions per month, the price expert in online retail.
As one of the largest performance marketing channels in Europe, idealo delivers high-quality traffic to more than 50,000 merchants every day, helping them to grow.
idealo users can compare up to 500 million products and learn more about them by reading reviews and user opinions. idealo operates in six European countries including Germany, Austria, the UK, Spain, Italy and France. This allows idealo to reach millions of shoppers and gives you the opportunity to sell your products to a wide range of consumers.
In addition to this reach, there are other benefits for you as a merchant: the quality of idealos traffic is significantly higher than traffic from other performance marketing channels.
The users who come to your site through the price comparison features of idealo are at the very end of the decision-making funnel. This means that you will always receive highly qualified traffic, giving you a very good cost-to-sales ratio.
The most efficient performance marketing channel to boost sales
Generate additional orders for your e-commerce business by listing your product catalogue on this price comparison site.
How to sell on idealo
With millions of visitors to every regional idealo website, your eCommerce store gets an effective place to promote your products.
How does idealo work?
idealo users search for their products - idealo users can easily find the products they are looking for and compare different offers.
idealo users decide on your offer - idealo users know that they can always find the best offer from more than 500 million offers from more than 50,000 merchants.
redirect to your online shop - once users have chosen your offer, idealo redirects them directly to your shop.
Start selling on idealo in a few simple steps:
To sell successfully as a merchant on idealo, you must first visit idealo Business. You will need to create an account there. You can then register your online shop in just a few steps. Once you have submitted your registration, idealo will check your details within a few days. After a successful check, you will receive step-by-step instructions by email on how to list your products with idealo.
create an idealo business account. All you need to do is enter your email address.
enter the details of your shop. Just a few details are enough. You do not need any documents.
list your products. You will receive step-by-step instructions on how to set up your products.
Integrate your product catalog into the idealo price comparison site via the product feed file. For it to be acknowledged by this shopping engine, the feed file must be of a predetermined configuration, having all required data fields in the exact format. Making such a feed file can require hours since you will have to complete such tasks as:
Meet feed specifications
idealo requires a feed of exact configuration, with product attribute requirements depending on the product type and market.
VAT included
Each product in the feed must have its price with VAT included. This requires lots of calculations from you.
Easily get a product feed that fully meets idealo requirements with our app in a Shopify admin panel of your store.
How to prepare a feed for idealo
With the help of our application, you can create a fully functional feed file for your Shopify store. Mulwi's software product saves you from having to learn the specific nuances of the idealo feed.
In a second, you will receive a ready-to-use feed file and a URL. Increase the visibility of your products with the high quality feed provided by the application.
All you must do is to upload the feed to your idealo Business account. Our application handles most of the technical issues associated with feeds, including automatic updates
Get a ready to use feed
Our application outfits you with everything you may need in order to generate the feed you want:
Automatic real-time export of products from Shopify
The app will automatically export your products from the Shopify database to the feed file. Your feed will always have recent prices, stock statuses, product images, etc. New products appear in the feed automatically.
Choose what products to publish
Apply filters to fill the feed with items you want to include. For example, you can push products of a specific collection or brand.
Automatic feed language translation
The feed language can be changed in a second by selecting it in the built-in translation option.
Feed is open to modifications
You can get a perfectly individual feed by customizing a default feed template. Modify the feed in any way you need in our app. Customize the template to include complex logic, liquid filters, and variables for selecting custom data fields.
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
Beewise
Netherlands
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Maxstore.no
Norway
Great app, great support by the team.
Do not hesitate to use it if you need Xml export like us.
Works perfectly!
Thank you Mulwi.
Petopy Shop
Turkey
Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one
Olivia & Kate
Netherlands
Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!
Shishi Chérie
Germany
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
PetPost
Australia
Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.
Ciabalù
Italy
Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)
Hypeone
Germany
A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!
K and L Wines
United Kingdom
Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
Furnhouse ApS
Denmark
Fast service responce, great app.
I use this app for a dynamic xml feed for a affiliate marketing.
Beauty Outlet
United Kingdom
Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.
Pandera
Romania
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
Meaco (U.K.) Limited
United Kingdom
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
Looptop.se
Sweden
The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.
OMNES
United Kingdom
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
Akkogear.eu
Hong Kong SAR
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Parfumfrance.com
France
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.
City Jeans
USA
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
Ottoman Hands
United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.
Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
Model Secrets
United Kingdom
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
cadde374
Turkey
WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING
InnoviTechie
Greece
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!
Time Resistance
Lithuania
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
Chef Bruni
Slovenia
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
FINDRA Clothing
United Kingdom
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
WULF BELTTON
Sweden
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
JACK & JONES Thessaloniki/Larissa
Greece
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Living Simply House
United Kingdom
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
ParrishLA
USA
I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
Unlimited Stories
Sweden
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com
Decords
Estonia
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
La La Land Store
Portugal
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
GGV Eyewear
UK
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.
Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
Shaping new tomorrow Denmark
Denmark
Fantastic app, helped us to integrate into several platforms without any issues.
Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
JANIMARE
Germany
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
ArenaMarkt
Greece
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.
Reisenthel Singapore
Singapore
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time.
100% recommend this app.
Ascopharm
Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
Tričko z čtvrti
Czechia
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Gaukpigiau
Lithuania
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
Styleserver Schmuck und Accessoires
Germany
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
GrowGrows
United Kingdom
I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
IEWAREHOUSE
Ireland
Easy to use,
I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Lilla Orangeriet
Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.
Netlens
Sweden
Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.
Poolpirat
Germany
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.
Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.
Devola
United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
Flowers & Plants Co
United Kingdom
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!
Shop Statik
United States
One of the best app on Shopify to export feeds. Very simple.
Support is ready to help you
Great!
IBBE DESIGN France
Italy
Independent app rating on Shopify.
300+ reviews with 4.9 star rating
Frequently asked questions
What is Shopify feed for idealo?
An online store on Shopify can upload full information on the products to the idealo price comparison site using the product feed. This specialized file contains such data as product title, description, price, size, weight, etc.
Why should a store connect to idealo?
It is an additional channel to sell your products. idealo is one of the most popular marketplaces, attracting millions of visitors each month.
Why is it recommended to make a feed via an app?
Each feed contains dozens of data entries on each product. Manually configuring data fields for thousands of items is time-consuming. The specialized app generates a higher quality feed in minutes and without errors.
Is the included number of products limited?
Our application does not limit the number of products a feed file can contain. idealo has no such limitations either.
Why a feed requires automated regeneration?
The feed should be updated every time there is a change in the product catalog. The price comparison site requires only new data on products. Our app updates the feed instantly, and idealo typically fetches it every 24 hours.
Can I get help in configuring the idealo feed?
Do not hesitate to contact the Mulwi Shopping Feeds support team. Additionally, the app documentation may be helpful.
How can the feed be automatically published to idealo?
Our app generates a feed file and gives you a URL to it. idealo provides several methods for publishing feeds, and our application supports them. We recommend publishing by pasting the URL to the feed.
Can the feed output be modified?
You can customize the resulting feed output according to your preferences. Refer to Customize feed template documentation.
Does the app supports only idealo?
Mulwi Shopping Feeds connects a Shopify store to dozens of marketplaces simultaneously. See the full list.
Why is category mapping required?
Your store categories may differ from those on idealo. Mapping allows you to correctly connect categories of your store with idealo taxonomy.