idealo internet GmbH is one of Europe's leading price comparison portals and, with more than 76 million page impressions per month, the price expert in online retail.
As one of the largest performance marketing channels in Europe, idealo delivers high-quality traffic to more than 50,000 merchants every day, helping them to grow.
idealo users can compare up to 500 million products and learn more about them by reading reviews and user opinions. idealo operates in six European countries including Germany, Austria, the UK, Spain, Italy and France. This allows idealo to reach millions of shoppers and gives you the opportunity to sell your products to a wide range of consumers.
In addition to this reach, there are other benefits for you as a merchant: the quality of idealos traffic is significantly higher than traffic from other performance marketing channels.
The users who come to your site through the price comparison features of idealo are at the very end of the decision-making funnel. This means that you will always receive highly qualified traffic, giving you a very good cost-to-sales ratio.
Generate additional orders for your e-commerce business by listing your product catalogue on this price comparison site.
With millions of visitors to every regional idealo website, your eCommerce store gets an effective place to promote your products.
To sell successfully as a merchant on idealo, you must first visit idealo Business. You will need to create an account there. You can then register your online shop in just a few steps. Once you have submitted your registration, idealo will check your details within a few days. After a successful check, you will receive step-by-step instructions by email on how to list your products with idealo.
Find out more on partner.idealo.com.
Integrate your product catalog into the idealo price comparison site via the product feed file. For it to be acknowledged by this shopping engine, the feed file must be of a predetermined configuration, having all required data fields in the exact format. Making such a feed file can require hours since you will have to complete such tasks as:
idealo requires a feed of exact configuration, with product attribute requirements depending on the product type and market.
Each product in the feed must have its price with VAT included. This requires lots of calculations from you.
Easily get a product feed that fully meets idealo requirements with our app in a Shopify admin panel of your store.
With the help of our application, you can create a fully functional feed file for your Shopify store. Mulwi's software product saves you from having to learn the specific nuances of the idealo feed.
In a second, you will receive a ready-to-use feed file and a URL. Increase the visibility of your products with the high quality feed provided by the application.
All you must do is to upload the feed to your idealo Business account. Our application handles most of the technical issues associated with feeds, including automatic updates
Our application outfits you with everything you may need in order to generate the feed you want:
Automatic real-time export of products from Shopify
The app will automatically export your products from the Shopify database to the feed file. Your feed will always have recent prices, stock statuses, product images, etc. New products appear in the feed automatically.
Choose what products to publish
Apply filters to fill the feed with items you want to include. For example, you can push products of a specific collection or brand.
Automatic feed language translation
The feed language can be changed in a second by selecting it in the built-in translation option.
Feed is open to modifications
You can get a perfectly individual feed by customizing a default feed template. Modify the feed in any way you need in our app. Customize the template to include complex logic, liquid filters, and variables for selecting custom data fields.
An online store on Shopify can upload full information on the products to the idealo price comparison site using the product feed. This specialized file contains such data as product title, description, price, size, weight, etc.
It is an additional channel to sell your products. idealo is one of the most popular marketplaces, attracting millions of visitors each month.
Each feed contains dozens of data entries on each product. Manually configuring data fields for thousands of items is time-consuming. The specialized app generates a higher quality feed in minutes and without errors.
Our application does not limit the number of products a feed file can contain. idealo has no such limitations either.
The feed should be updated every time there is a change in the product catalog. The price comparison site requires only new data on products. Our app updates the feed instantly, and idealo typically fetches it every 24 hours.
Do not hesitate to contact the Mulwi Shopping Feeds support team. Additionally, the app documentation may be helpful.
Our app generates a feed file and gives you a URL to it. idealo provides several methods for publishing feeds, and our application supports them. We recommend publishing by pasting the URL to the feed.
You can customize the resulting feed output according to your preferences. Refer to Customize feed template documentation.
Mulwi Shopping Feeds connects a Shopify store to dozens of marketplaces simultaneously. See the full list.
Your store categories may differ from those on idealo. Mapping allows you to correctly connect categories of your store with idealo taxonomy.
Refer to the Category Mapping documentation on how to make a category mapping.
Use the filtering functionality of the app.
Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.
