idealo Shopify Feed - Sell more using the idealo price comparison platform

Generate orders through high quality traffic from one of Europe's largest performance marketing channels

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20% discount on Idealo fee for Mulwi app users. Register.

What is idealo

idealo internet GmbH is one of Europe's leading price comparison portals and, with more than 76 million page impressions per month, the price expert in online retail.

As one of the largest performance marketing channels in Europe, idealo delivers high-quality traffic to more than 50,000 merchants every day, helping them to grow.

idealo users can compare up to 500 million products and learn more about them by reading reviews and user opinions. idealo operates in six European countries including Germany, Austria, the UK, Spain, Italy and France. This allows idealo to reach millions of shoppers and gives you the opportunity to sell your products to a wide range of consumers.

In addition to this reach, there are other benefits for you as a merchant: the quality of idealos traffic is significantly higher than traffic from other performance marketing channels.

The users who come to your site through the price comparison features of idealo are at the very end of the decision-making funnel. This means that you will always receive highly qualified traffic, giving you a very good cost-to-sales ratio.


The most efficient performance marketing channel to boost sales

Generate additional orders for your e-commerce business by listing your product catalogue on this price comparison site.


How to sell on idealo

With millions of visitors to every regional idealo website, your eCommerce store gets an effective place to promote your products.

How does idealo work?
  1. idealo users search for their products - idealo users can easily find the products they are looking for and compare different offers.
  2. idealo users decide on your offer - idealo users know that they can always find the best offer from more than 500 million offers from more than 50,000 merchants.
  3. redirect to your online shop - once users have chosen your offer, idealo redirects them directly to your shop.
Start selling on idealo in a few simple steps:

To sell successfully as a merchant on idealo, you must first visit idealo Business. You will need to create an account there. You can then register your online shop in just a few steps. Once you have submitted your registration, idealo will check your details within a few days. After a successful check, you will receive step-by-step instructions by email on how to list your products with idealo.

  1. create an idealo business account. All you need to do is enter your email address.
  2. enter the details of your shop. Just a few details are enough. You do not need any documents.
  3. list your products. You will receive step-by-step instructions on how to set up your products.

Find out more on

Get idealo feed from the app

Integrate your product catalog into the idealo price comparison site via the product feed file. For it to be acknowledged by this shopping engine, the feed file must be of a predetermined configuration, having all required data fields in the exact format. Making such a feed file can require hours since you will have to complete such tasks as:

Meet feed specifications

idealo requires a feed of exact configuration, with product attribute requirements depending on the product type and market.

VAT included

Each product in the feed must have its price with VAT included. This requires lots of calculations from you.

Easily get a product feed that fully meets idealo requirements with our app in a Shopify admin panel of your store.

How to prepare a feed for idealo

With the help of our application, you can create a fully functional feed file for your Shopify store. Mulwi's software product saves you from having to learn the specific nuances of the idealo feed.

In a second, you will receive a ready-to-use feed file and a URL. Increase the visibility of your products with the high quality feed provided by the application.

All you must do is to upload the feed to your idealo Business account. Our application handles most of the technical issues associated with feeds, including automatic updates


Get a ready to use feed

Our application outfits you with everything you may need in order to generate the feed you want:


Automatic real-time export of products from Shopify

The app will automatically export your products from the Shopify database to the feed file. Your feed will always have recent prices, stock statuses, product images, etc. New products appear in the feed automatically.


Choose what products to publish

Apply filters to fill the feed with items you want to include. For example, you can push products of a specific collection or brand.


Automatic feed language translation

The feed language can be changed in a second by selecting it in the built-in translation option.


Feed is open to modifications

You can get a perfectly individual feed by customizing a default feed template. Modify the feed in any way you need in our app. Customize the template to include complex logic, liquid filters, and variables for selecting custom data fields.

Our customers speak for us

great services, saved me lots of time with google shopping ads , great customer service as well; thank you
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Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
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ParrishLA USA
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
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Devola United Kingdom
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.

Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup. For example, the internal business logic we use to denote availability is quite complex, and I have been able to use custom liquid coding to translate this back into the exact specification needed to pass this data into Google Merchant Centre—this was simply not possible in our old setups.

Also features SFTP upload capabilities to ensure feeds are up-to-date. The developer of this app is also highly responsive to support or new feature requests. For example, the app did not originally support pulling through the inventory policy data field which I required—one support ticket and an hour later, this feature was launched.

I would highly recommend for anybody looking to get a robust, reliable, customisable solution for sending Shopify data out to places such as Google Merchant Centre, Facebook etc!
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Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.

Frequently asked questions

Q: What is Shopify feed for idealo?

An online store on Shopify can upload full information on the products to the idealo price comparison site using the product feed. This specialized file contains such data as product title, description, price, size, weight, etc.

Q: Why should a store connect to idealo?

It is an additional channel to sell your products. idealo is one of the most popular marketplaces, attracting millions of visitors each month.

Q: Why is it recommended to make a feed via an app?

Each feed contains dozens of data entries on each product. Manually configuring data fields for thousands of items is time-consuming. The specialized app generates a higher quality feed in minutes and without errors.

Q: Is the included number of products limited?

Our application does not limit the number of products a feed file can contain. idealo has no such limitations either.

Q: Why a feed requires automated regeneration?

The feed should be updated every time there is a change in the product catalog. The price comparison site requires only new data on products. Our app updates the feed instantly, and idealo typically fetches it every 24 hours.

Q: Can I get help in configuring the idealo feed?

Do not hesitate to contact the Mulwi Shopping Feeds support team. Additionally, the app documentation may be helpful.

See more frequently asked questions
Q: How can the feed be automatically published to idealo?

Our app generates a feed file and gives you a URL to it. idealo provides several methods for publishing feeds, and our application supports them. We recommend publishing by pasting the URL to the feed.

Q: Can the feed output be modified?

You can customize the resulting feed output according to your preferences. Refer to Customize feed template documentation.

Q: Does the app supports only idealo?

Mulwi Shopping Feeds connects a Shopify store to dozens of marketplaces simultaneously. See the full list.

Q: Why is category mapping required?

Your store categories may differ from those on idealo. Mapping allows you to correctly connect categories of your store with idealo taxonomy.

Q: How to make Category Mapping?

Refer to the Category Mapping documentation on how to make a category mapping.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites