The website Idealo is the biggest local marketplace in Germany, available in several other European countries.
It works in Austria, France, the United Kingdom, Spain, Italy, Portugal, Poland, Netherlands. Additionally, it is available in the USA.
This marketplace offers price comparison services for shoppers. They can choose from more than 350 million products from over 50 000 shops.
Get additional orders for your eCommerce organization by pushing your product catalog to this marketplace.
Idealo.de attracts about 55 million visits monthly. Users browse an average of almost four product pages per session.
Use Idealo checkout to generate approx. 50% more orders and get +25% mobile conversions
With millions of visitors to every regional Idealo website, your eCommerce store gets an effective place to promote your products. In fact, Idealo ranks 4th on the list of the most popular secondary channels for promotion.
This marketplace allows to additionally boost sales with an Idealo checkout. Use it to get an average of 25% more conversions from mobile users and 42% more direct traffic.
Start selling on Idealo in a few simple steps: check your product catalog -> create a product feed -> map categories -> push products to Idealo -> get new orders.
Simplify selling on Idealo by using a product feed that contains full data on your products and automatically updates them.
Integrate your product catalog into the Idealo marketplace via the product feed file. For it to be acknowledged by this shopping engine, the feed file must be of a predetermined configuration, having all required data fields in the exact format. Making such a feed file can require hours since you will have to complete such tasks as:
Idealo requires a feed of exact configuration, with product attribute requirements depending on the product type and market.
Each product in the feed must have its price with VAT included. This requires lots of calculations from you.
Your products should be placed in the same categories Idealo provides. Mapping your store categories to Idealo taxonomy is time-consuming.
Easily get a product feed that fully meets Idealo requirements with our app in a Shopify admin panel of your store.
A totally viable feed file for your Shopify store can be created with the help of our application. The software product by Mulwi will save you from diving into the specific nuances of Idealo feed.
In a second, you receive the ready-for-use feed file and a URL. Increase the visibility of your products with the high-quality feed the app gives you.
All you have to do is push the feed into your Idealo business account. Our application deals with most feed-related technical issues, including automated updates.
Our application outfits you with everything you may need in order to generate the feed you want:
Automatic real-time export of products from Shopify
The app will automatically export your products from the Shopify database to the feed file. Your feed will always have recent prices, stock statuses, product images, etc. New products appear in the feed automatically.
Choose what products to publish
Apply filters to fill the feed with items you want to include. For example, you can push products of a specific collection or brand.
Automatic feed language translation
The feed language can be changed in a second by selecting it in the built-in translation option.
Easy category mapping
Our app helps you place your products according to Idealo's category taxonomy. Mapping Shopify categories from your store to Idealo becomes easy with our app.
Feed is open to modifications
You can get a perfectly individual feed by customizing a default feed template. Modify the feed in any way you need in our app. Customize the template to include complex logic, liquid filters, and variables for selecting custom data fields.
An online store on Shopify can upload full information on the products to the Idealo marketplace using the product feed. This specialized file contains such data as product title, description, price, size, weight, etc.
It is an additional channel to sell your products. Idealo is one of the most popular marketplaces, attracting millions of visitors each month.
Each feed contains dozens of data entries on each product. Manually configuring data fields for thousands of items is time-consuming. The specialized app generates a higher quality feed in minutes and without errors.
Our application does not limit the number of products a feed file can contain. Idealo has no such limitations either.
The feed should be updated every time there is a change in the product catalog. The marketplace requires only new data on products. Our app updates the feed instantly, and Idealo typically fetches it every 24 hours.
Do not hesitate to contact the Mulwi Shopping Feeds support team. Additionally, the app documentation may be helpful.
Our app generates a feed file and gives you a URL to it. Idealo provides several methods for publishing feeds, and our application supports them. We recommend publishing by pasting the URL to the feed.
You can customize the resulting feed output according to your preferences. Refer to Customize feed template documentation.
Mulwi Shopping Feeds connects a Shopify store to dozens of marketplaces simultaneously. See the full list.
Your store categories may differ from those on Idealo. Mapping allows you to correctly connect categories of your store with Idealo taxonomy.
Refer to the Category Mapping documentation on how to make a category mapping.
Use the filtering functionality of the app.
Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.
Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites