Think Instagram is just for pretty pictures? Smart businesses know that this is also a great place for gaining more exposure and sales. Follow along to find out how to sell your products on Instagram and turn scrollers into your loyal customers.
Here, any individual — from celebrities to everyday people — as well as all kinds of businesses can tell their life stories, follow others to keep up with their latest news, and even privately talk to each other using direct messages (known simply as DMs).
To make working with their products simpler and more fruitful, Meta developed the Business Suite — a handy platform that lets you organize your activity on both Instagram and Facebook from one spot. You can use this Suite to create content, schedule its publication, reply to your customers from a single inbox, start selling products on Instagram through an Instagram Shop, promote your posts with Instagram Ads, and do so much more.
A professional profile, aside from posting and connecting with Instagrammers, allows you to launch ad campaigns, view your performance analytics, write additional info in your description, and even crosspost to and from a linked Facebook Page.
You can sell products on Instagram in two different ways. The first option is to open an Instagram Shop. It's an in-platform storefront where shoppers can view and buy your products directly from your profile, without ever needing to leave Instagram. But there's more to it than just a storefront: Shops also include tools for creating a smooth discovery-to-shopping path for your followers. For example, with product tags, you can highlight the items from your Shop in posts, Stories, and Reels, letting viewers learn more about a product and instantly purchase it by simply tapping the tag.
The second option to sell on Instagram is to promote your offers with Instagram Ads. You add your goods to Meta Business Suite and then use them as assets in your advertising campaign. Besides Instagram, you can also show your ads all across other Meta platforms, including Facebook and the Meta Audience Network.
Meta decides which ads to display through an auction. Ads are filtered by their relevance to the viewer, their previous performance, and the advertiser's bid — the price that's paid when a user interacts with the ad. You specify what kind of interactions you want, your bids, your spending budget, and your target audience when you set up the campaign.
Instagram brings together over 2 billion unique lively people, most of which spend on the platform at least half an hour a day. By selling on Instagram, you'll have all these lovers of aesthetic pictures as your potential customers.
The majority of Instagram's gigantic follower count, namely over 90%, prefers browsing the feed through the mobile app. If you're thinking about attracting more phone users to your store, then Instagram is the must-sell spot for you.
Instagram Ads deliver one of the highest return on investment in comparison to ads on other social media sites. All thanks to Meta's engaging custom ad formats, like Carousel and Collection, and automated budget management.
Around a third of Instagrammers regularly buy something they see on the platform. Make buying from you right on Instagram simple with shoppable posts and direct checkout — and these consumers will be yours for sure.
An active Instagram profile is like a credibility card. Even those who aren't on the network know that if a brand has a detailed Instagram page with fresh content and working contacts, they can confidently trust this business.
Good words from your real customers are the cheapest and most effective ads, especially since you can motivate ambassadors to buy more as well. For example, you can offer a discount coupon for leaving product reviews.
To get into the business side of Instagram, you'll need to create a professional Instagram account and a Facebook Page. Yes, this may seem confusing: why would you need a Facebook Page when you want to sell something on Instagram? The reason is that Meta uses the same background logic for both Facebook and Instagram business tools, and working with that logic is possible only through a Facebook Page.
Once you've filled out your profiles, head over to business.facebook.com and log in using your Instagram account. Then, connect your Facebook Page to your Business Suite. You can also do this process in another order — that is, sign up with Facebook and connect your Instagram afterward. Either way, make sure that you eventually link both accounts to each other and your Business Suite portfolio.
Before moving on to the next exciting step, you need to configure a couple more things. These settings are quite similar and just involve adding a code snippet to your Shopify store's website. First, you must verify your domain to show Meta that you own your site. And second, you should set up a Meta Pixel. It's required for Instagram Ads, as it records conversions to see if your ad brought results. If you only want an Instagram Shop, you can skip the Pixel, but we don't recommend that: with Pixel installed, Meta can collect and show you valuable analytics about your customers.
You can get all your products on Instagram in one go using a product feed. Instagram even offers a template to help you build it. Entering your data into this template manually, though, can take forever and lead to errors slipping in. But thanks to our product feed software, you'll have a perfect feed ready in no time.
Mulwi works with the same Instagram product feed template and lets you edit it however you like. You have full control over which items to include in the feed and how they appear. And if you want to better connect with customers in all corners of the globe, Mulwi can translate your product feed and convert prices for any market where you're selling.
You can grab Mulwi from the Shopify app store and enjoy a 7-day free trial right away.
Instagram accepts only top-notch product feeds that follow its specifications. But if you create a product feed with Mulwi, you'll have nothing to worry about, as our feeds meet all these rules by default.
Your feed is in place, so now you can get products on Instagram through Commerce Manager — a section of the Business Suite dedicated to commerce-related tasks. Here, you create a Catalog, which is simply a container for storing your goods, and upload your product feed to it. We recommend using the feed URL from Mulwi during the setup because then Instagram will always show your followers only the latest data.
Excellent, your products are ready to go live on Instagram! Now, you can design a Shop and feature them there, or start promoting them with Ads.
If you're located in a supported region, you can open a Shop and add a mini version of your Shopify store to your Instagram profile, Facebook Page, or both.
Meta made the new Shop configuration as easy as possible: simply visit their "Shops on Instagram" webpage and click the "Get started" button. The setup wizard will then help you set everything up, including how customers will check out, how you will ship orders, and from which Catalog to list products on Instagram and, if necessary, Facebook. Be sure to choose the Catalog that you've created earlier.
Once you're done, you'll need to wait a few days for Meta to approve your Shop. In the meantime, you can customize your Shop's layout to better fit your brand image.
Another effective way to sell products on Instagram is with Meta catalog ads (formerly known as Dynamic Ads). With these, you create a single ad template, specify the Catalog with items to promote, and relax. Meta will next compose and show ads with those goods that are most relevant to each individual viewer on its own.
You take care of all your promotions in Ads Manager, one more specialized section of the Business Suite. To launch a new campaign from there, just click the "Create" button, pick "Sales" as your goal, and configure each campaign level separately.
Instagram campaigns are structured like trees. The root level has the campaign's general settings, including a link to the boosted Catalog. The branches, ad sets, group your ads by their key parameters, such as schedule, target audience, bids, and budget. The leaves are the actual ad copies where Meta will dynamically inject your best offers.
But not every file will work as a Shopify product feed. Each sales channel demands the feed to have a specific structure and format.
Mulwi knows which product feeds make goods go viral on Instagram and can help you create such a feed in mere minutes. All you have to do is just fill out our prebuilt Instagram product feed template. You can also freely personalize it to sprinkle in more of your brand's vibrant style.
After that, simply give Instagram the feed's link and choose how often to refresh the feed. Mulwi will then handle the rest. Our product feed tool automatically syncs all changes in your Shopify store with Instagram, so that your followers always see only the freshest data.
With Mulwi, your product feeds will be an Insta-success on Instagram.
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
Beewise
Netherlands
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Maxstore.no
Norway
Great app, great support by the team.
Do not hesitate to use it if you need Xml export like us.
Works perfectly!
Thank you Mulwi.
Petopy Shop
Turkey
Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one
Olivia & Kate
Netherlands
Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!
Shishi Chérie
Germany
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
PetPost
Australia
Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.
Ciabalù
Italy
Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)
Hypeone
Germany
A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!
K and L Wines
United Kingdom
Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
Furnhouse ApS
Denmark
Fast service responce, great app.
I use this app for a dynamic xml feed for a affiliate marketing.
Beauty Outlet
United Kingdom
Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.
Pandera
Romania
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
Meaco (U.K.) Limited
United Kingdom
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
Looptop.se
Sweden
The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.
OMNES
United Kingdom
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
Akkogear.eu
Hong Kong SAR
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Parfumfrance.com
France
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.
City Jeans
USA
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
Ottoman Hands
United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.
Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
Model Secrets
United Kingdom
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
cadde374
Turkey
WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING
InnoviTechie
Greece
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!
Time Resistance
Lithuania
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
Chef Bruni
Slovenia
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
FINDRA Clothing
United Kingdom
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
WULF BELTTON
Sweden
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
JACK & JONES Thessaloniki/Larissa
Greece
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Living Simply House
United Kingdom
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
ParrishLA
USA
I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
Unlimited Stories
Sweden
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com
Decords
Estonia
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
La La Land Store
Portugal
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
GGV Eyewear
GB
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.
Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
Shaping new tomorrow Denmark
Denmark
Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
JANIMARE
Germany
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
ArenaMarkt
Greece
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.
Reisenthel Singapore
Singapore
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.
Ascopharm
Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
Tričko z čtvrti
Czechia
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Gaukpigiau
Lithuania
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
Styleserver Schmuck und Accessoires
Germany
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
GrowGrows
United Kingdom
I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
IEWAREHOUSE
Ireland
Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Lilla Orangeriet
Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.
Netlens
Sweden
Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.
Poolpirat
Germany
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.
Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.
Devola
United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
Flowers & Plants Co
United Kingdom
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!
Shop Statik
United States
One of the best app on Shopify to export feeds. Very simple.
Support is ready to help you
Great!
IBBE DESIGN France
Italy
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