Nykaa Shopify Feed - Sell On Nykaa

Join Nykaa, India`s leading beauty, fashion, and lifestyle marketplace, named to TIME100`s 2022 Most Influential Companies list.
Nykaa Shopify Feed - Sell On Nykaa

What is Nykaa?

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Nykaa, headquartered in Mumbai, is India's leading e-commerce platform for beauty, health, and fashion.

Sellers benefit from Nykaa's extensive distribution network, reaching all parts of India, including major cities. With over 10 million views per month, surpassing PaytmMall, Limeroad, and Shopclues combined, Nykaa is an attractive platform for sellers. It operates online via its website and mobile app and offline through more than 100 physical stores.

Nykaa offers a vast selection of over 2,000 brands and 200,000 products, including both Indian and international items, such as professional care cosmetics, makeup products, and various accessories.

The name Nykaa, derived from the Sanskrit word 'Nayaka', meaning 'one who is in the spotlight', reflects its mission to help every woman discover her unique style, just as the brands on its marketplace shine and attract customers.

What makes Nykaa relevant to you today?

Nykaa is a powerful platform in the beauty, fashion, and health sectors, reaching a broad audience due to high demand and rapid digitization. Listing your products on Nykaa gives access to a large customer base both online and offline, with effective marketing strategies to enhance visibility and sales.

Nykaa has expanded its product range to include men's and women's underwear, showing its readiness for growth and change. The company buys products directly from manufacturers and stores them in warehouses in New Delhi, Mumbai, and Bangalore. This is undoubtedly attractive for retailers, as local storage in warehouses facilitates rapid delivery of products to end consumers.

Nykaa's mission focuses on providing consumers with authentic products that inspire people. So rest assured that your products will be in a safe place and, with the help of Nykaa's marketing strategies, will be presented to users in the most favorable light.

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Advantages of selling on Nykaa

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A simple registration process

Selling on Nykaa is easy. Visit www.nykaa.com/sellonnykaa and fill out the form with your company details.

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The product's authenticity is guaranteed

Nykaa ensures product authenticity by buying only 100% genuine products directly from brands or authorized distributors, boosting customer trust and enhancing brand reputation.

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Comprehensive documentation support

Nykaa provides clear guidance on the documents required to become a seller, such as trademark certificates, regulatory metrology certificates, FDA licenses for Indian brands, and permits for imported brands. This support helps ease the onboarding process for new sellers.

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Access to a large client base

By selling on Nykaa, brands can access a large and growing customer base in India. Nykaa's popularity and reputation in the beauty and health industry give merchants significant reach and increased sales potential.

How do you sell on Nykaa?

Selling on Nykaa is easy. International brands interested in entering the Indian market can also register on Nykaa. For more information, please contact the Nykaa team at [email protected].

Nykaa guarantees product authenticity by purchasing only 100% original products directly from brands or authorized distributors, avoiding the gray market.

  • Register as a seller on Nykaa's website, www.nykaa.com, by providing your company name, contact information, and email address.
  • After registration, log in to your Nykaa seller account and provide accurate business information, including its history, mission, and products. Add high-quality images and detailed product descriptions to attract customers.
  • Add products. Make sure you add high-quality images and detailed product descriptions to attract customers.
  • The Mulwi Shopping Feeds app allows you to connect your store to Nykaa. It provides two ways of working with product feeds: feed file and integration. For detailed information, visit Create a new feed page in our manual.

    Using a feed has several advantages: to increase product visibility and quality on platforms like Google, maintain accurate and up-to-date product information across all channels, optimize ad spend by targeting the right audience, and increase competitiveness with engaging ads and unique product details.

  • Submit your seller profile and products for review by the Nykaa team to ensure they meet platform standards. Upon approval, your products will be accessible to millions of potential buyers on the Nykaa website.

FAQ

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