Pinterest Shopify Feed - Sell On the Pinterest network

Get new orders by displaying your products on the Pinterest social network via a product feed


What is Pinterest

Pinterest is a website for users to find ideas such as recipes, home and style inspiration, and more. They can also share things that interest them with their friends.

Businesses can push their products and services to the feeds of Pinterest users. Customers can click on the proposal, and they will be navigated to the website to make a purchase.


Pinterest catalogs to boost your sales

Promote your products globally to users who look for lifestyle ideas. Use a product feed to build up a Pinterest catalog with your goods.


Global audience

Pinterest has a worldwide audience and keeps expanding to new regions. The platform is available in 38 languages on iOS, Android, and the web.

Users who want to buy

Almost 89% of the weekly audience uses Pinterest in their path to purchase. This network is used by more than 400 million people seeking inspiration and buying products.

How to launch the Pinterest catalog

Use Product Pins to introduce your products to Pinterest users looking for new ideas and ready to buy.

Pins are part of product catalogs you have to set up in order to start promoting your goods.

Do it in five steps: update your product catalog -> generate a product feed -> organize items by categories -> promote products -> get new orders.

Start selling on Pinterest, providing an automatically updated product feed with full data on your products.


Pinterest feed using the app

Start promoting your products in the Pinterest users account with the product feed file. For it to be accepted by the network, this file must be of a specified format with mandatory and optional data fields. Manually creating a feed file can take hours to complete tasks such as:

Only fresh data

Updates to the feed in your Pinterest catalog will have to be pushed manually. Pinterest requires the feed file to contain data not older than three days.

Ensure data source accuracy

You need to ensure the feed data source URL is still accurate. Your feed is checked every 24-48 hours for errors.

Exact attributes in the feed

You must to ensure that the column names are written exactly as Pinterest requires. The feed upload will finish with an error if any of the 7 data fields are missing or formatted incorrectly.

A product feed fully prepared for Pinterest is easily created with an app in a Shopify store admin panel.

Make a feed for Pinterest

A completely comprehensive feed for your Shopify store can be generated using our application.

This software solution saves you from plunging into specialized Pinterest feed subtleties. In a moment, it gives you the feed data file and a URL. As a result, you receive a feed of improved quality, which is a major thing in attracting buyers.

All you have to do is push the feed to the Pinterest catalog in your business account. The application takes care of most feed-related technical problems, including updates.


Get the feed you need

Our application furnishes you with all the tools you may need to obtain a viable feed:


Realtime export to the feed

Automatically get a feed that includes all recent changes in your product catalog. Your feed will always have new products, recent prices, stock statuses, product images, etc.


Publish only what is relevant

Use filters our app provides to you to include in the feed only products you want to promote on Pinterest. For example, it can be a specific collection or brand.


Get feed on a native language for the region you sell

Our app supports automated feed translation for you to easily get a feed in a native language for the region you want to sell.


Feed is open to modifications

You can get a perfectly individual feed by customizing a default feed template. Modify the feed in any way you need in our app. Customize the template to include complex logic, liquid filters, and variables for selecting custom data fields.

Our customers speak for us

We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.

Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
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Gaukpigiau Lithuania
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
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Beewise Netherlands
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
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cadde374 Turkey
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.

Frequently asked questions

Q: What is Pinterest Shopify feed?

A Shopify store can push full information on its products to Pinterest via the feed. It is a file that contains such data as product title, description, price, size, weight, etc.

Q: Why an app for generating a feed is recommended?

A feed for Pinterest contains thousands of data entries. Manual edition of data fields in the feed file is time-consuming. The specialized feed-generating app creates the file in minutes without errors.

Q: Why is it worth connecting a store to Pinterest?

People use Pinterest to discover new items for purchase. By connecting your store to this visual discovery engine you can promote your product catalog and get additional new orders.

Q: How is the number of products in the feed limited?

Our app makes no limits on the number of products in the feed. Pinterest also has no such limit.

Q: Is the feed required to be regenerated at any change in the product catalog?

Yes, the feed should be regenerated on any change since Pinterest requires only recent data. Our app updates the feed automatically, and Pinterest can fetch it on the schedule. Typically the feed is fetched every 24 hours.

Q: Can I get help in configuring the Pinterest feed?

Do not hesitate to contact the Mulwi Shopping Feeds support team. Additionally, the app documentation may be helpful.

See more frequently asked questions
Q: How can the feed be automatically published to Pinterest?

Our app generates a feed file and gives you an URL to it. Pinterest provides several feed publishing methods with our app supporting them. We recommend publishing by pasting the URL to the feed.

Q: Can the feed output be modified?

You can customize the resulting feed output according to your preferences. Refer to Customize feed template documentation.

Q: Does the app supports only Pinterest?

Mulwi Shopping Feeds connects a Shopify store to dozens of marketplaces simultaneously. See the full list.

Q: Why is category mapping required?

Your store categories may differ from those on Pinterest. Mapping allows to correctly connect categories of your store with Pinterest taxonomy.

Q: How to make Category Mapping?

Refer to the Category Mapping documentation on how to make a category mapping.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites