Rakuten is a Japanese e-commerce company headquartered in Tokyo. The marketplace was founded in 1997 by the name MDM, which in 1999 was changed to Rakuten. The Japanese word "rakuten" means optimism.
In the last ten years, Rakuten has expanded outside of Japan. It now owns such marketplaces as Buy.com, Priceminister (France), Ikeda (now Rakuten Brasil), Tradoria (now Rakuten Deutschland), Play.com (UK), Wuaki.tv (Spain), Kobo Inc. (Canada).
Rakuten is the most popular place for shopping for japans. Its customer base exceeds the 100 million mark, and the people of Japan love online purchases so much that the country is the fourth biggest eCommerce market in the world.
Rakuten online mall for additional sales
Boost sales for your eCommerce store by promoting your items on this Japanese marketplace.
Dominating Japan marketplace
Rakuten dominates Japan's online sales, with a 25% B2C share and 30% in the apparel, food, and household segments.
Japans love onine shopping
About 58% of Japanese people shop online. Japan ranks 4th among the world's largest e-commerce markets. Nearly 50%+ of Japanese teens have experienced buying products from foreign shops.
How to sell on Rakuten
Japanese shoppers love buying from foreign stores on places they trust, such as a well-known online marketplace. Web shopping platforms in Japan are major sales channels, having close to 60% of market share in total.
Rakuten dominates main shopping categories, such as food, apparel, and household items. This online mall is a first-choice destination among Japanese shoppers.
The high popularity of this marketplace is explained by the attractive prices and cashback that customers get. For example, customers can earn up to 16% points back across the entire Rakuten ecosystem.
Rakuten enables abroad merchants to ship items directly to Japan from their overseas warehouse.
There is no need for you to establish an eCommerce entity in Japan. Rakuten offers Cross Border e-Commerce program, which allows you to receive a payout in USD to your local bank account.
Make selling on Rakuten easy by using a product feed with full data on your products.
Create Rakuten feed with an app
Push your products to Rakuten online mall using a product feed file. The feed file must be of a predetermined configuration that includes several mandatory data fields. Otherwise, the feed will not be acknowledged by this shopping engine. Generating such a feed file often consumes many hours, which you will spend on solving such tasks as:
Deciding what format to use
Rakuten requires a feed of CSV, TSV, or TXT format. You will have to decide what format to use.
Following the guidelines for compiling a feed
The feed must meet strict Rakuten guidelines for your products to be placed on this marketplace. Each product listed has to be presented exactly as Rakuten expects.
Category mapping
Your products should be placed in the same categories Rakuten provides. Mapping your store categories to Rakuten taxonomy is time-consuming.
Easily generate a fully viable product feed that meets all Rakuten requirements. Obtain the feed in a Shopify admin panel of your store using our app.
Generate a feed for Rakuten
Get a Rakuten Shopify feed using a simple-to-use application by Mulwi. This software tool saves you from having to deal with lots of specific nuances a Rakuten feed requires to do.
In several clicks, you will receive a feed file that is fully prepared to be submitted to Rakuten. Our app provides you with a feed file and a URL to it.
All you have to do to place a feed on this Japanese marketplace is push it into your Rakuten business account. Our application takes care of most technical issues, including automated updates.
Get a higher quality feed
Our application can generate a feed that more than simply complies with Rakuten guidelines. It provides you with the functionality you might need when creating a high-quality feed:
Automated export of products
Your feed will always have a new product, prices, stock statuses, product images, etc. Our app automatically exports recent changes to the feed file.
Translate published products automatically
Get the product feed in a language you need with built-in translation functionality.
Customize feed as you need
Customize the feed to make it best suit your business needs on Rakuten. Use liquid filters and variables to add custom data fields into your feed.
Easy category mapping
Our app helps you to place your products accordingly to Rakuten category taxonomy. Mapping Shopify categories from your store to Rakuten becomes easy with our app.
Feed file hosting solved
Rakuten will always have access to your feed. Our app provides a reliable hosting service for generated feeds.
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
Beewise
Netherlands
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Maxstore.no
Norway
Great app, great support by the team.
Do not hesitate to use it if you need Xml export like us.
Works perfectly!
Thank you Mulwi.
Petopy Shop
Turkey
Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one
Olivia & Kate
Netherlands
Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!
Shishi Chérie
Germany
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
PetPost
Australia
Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.
Ciabalù
Italy
Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)
Hypeone
Germany
A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!
K and L Wines
United Kingdom
Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
Furnhouse ApS
Denmark
Fast service responce, great app.
I use this app for a dynamic xml feed for a affiliate marketing.
Beauty Outlet
United Kingdom
Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.
Pandera
Romania
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
Meaco (U.K.) Limited
United Kingdom
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
Looptop.se
Sweden
The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.
OMNES
United Kingdom
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
Akkogear.eu
Hong Kong SAR
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Parfumfrance.com
France
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.
City Jeans
USA
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
Ottoman Hands
United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.
Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
Model Secrets
United Kingdom
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
cadde374
Turkey
WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING
InnoviTechie
Greece
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!
Time Resistance
Lithuania
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
Chef Bruni
Slovenia
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
FINDRA Clothing
United Kingdom
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
WULF BELTTON
Sweden
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
JACK & JONES Thessaloniki/Larissa
Greece
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Living Simply House
United Kingdom
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
ParrishLA
USA
I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
Unlimited Stories
Sweden
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com
Decords
Estonia
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
La La Land Store
Portugal
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
GGV Eyewear
UK
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.
Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
Shaping new tomorrow Denmark
Denmark
Fantastic app, helped us to integrate into several platforms without any issues.
Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
JANIMARE
Germany
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
ArenaMarkt
Greece
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.
Reisenthel Singapore
Singapore
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time.
100% recommend this app.
Ascopharm
Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
Tričko z čtvrti
Czechia
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Gaukpigiau
Lithuania
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
Styleserver Schmuck und Accessoires
Germany
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
GrowGrows
United Kingdom
I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
IEWAREHOUSE
Ireland
Easy to use,
I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Lilla Orangeriet
Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.
Netlens
Sweden
Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.
Poolpirat
Germany
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.
Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.
Devola
United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
Flowers & Plants Co
United Kingdom
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!
Shop Statik
United States
One of the best app on Shopify to export feeds. Very simple.
Support is ready to help you
Great!
IBBE DESIGN France
Italy
Independent app rating on Shopify.
300+ reviews with 4.9 star rating
Frequently asked questions
What is Shopify feed for Rakuten?
You can promote your product catalogs on the biggest Japanese online platform Rakuten. The data on products are exported through the product feed. This specialized file contains such data as product title, description, price, size, weight, etc.
Why a non-japan store should sell on Rakuten?
Japans love online purchasing, especially buying from abroad stores. They do shopping on trusted platforms, and Rakuten is one of the most popular such platforms in the country. It attracts millions of visitors every month.
Why is it recommended to use an app for a product feed?
Each feed is a container with dozens of data entries on thousands of products. Manually editing the feed file is time-consuming and prone to errors. The specialized app generates a higher quality feed in minutes and without errors.
Does the app limit the number of products included?
Mulwi app supports product catalogs of any size. Rakuten also has no such limit.
Why should a feed be constantly regenerated?
You should update the feed file on any change in the product catalog. The online marketplace requires data entries in the feed to be as recent as possible. Our app updates the feed instantly, and Rakuten typically fetches it every 24 hours.
Can I get help in configuring the Rakuten feed?
Do not hesitate to contact the Mulwi Shopping Feeds support team. Additionally, the app documentation may be helpful.
How can the feed be automatically published to Rakuten?
Our app generates a feed file and gives you an URL to it. Rakuten provides several feed uploading methods, and our app supports all of them. We recommend publishing by pasting the URL to the feed.
Can the feed output be modified?
You can customize the resulting feed output according to your preferences. Refer to Customize feed template documentation.
Does the app supports only Rakuten?
Mulwi Shopping Feeds connects a Shopify store to dozens of marketplaces simultaneously. See the full list.
Why is category mapping required?
Your store categories may differ from those on Rakuten. Mapping allows you to correctly connect the categories of your store with Rakuten taxonomy.