Rakuten Shopify Feed - Sell On Rakuten marketplace

Get more sales by presenting products on Rakuten via a product feed


What is Rakuten

Rakuten is a Japanese e-commerce company headquartered in Tokyo. The marketplace was founded in 1997 by the name MDM, which in 1999 was changed to Rakuten. The Japanese word "rakuten" means optimism.

In the last ten years, Rakuten has expanded outside of Japan. It now owns such marketplaces as Buy.com, Priceminister (France), Ikeda (now Rakuten Brasil), Tradoria (now Rakuten Deutschland), Play.com (UK), Wuaki.tv (Spain), Kobo Inc. (Canada).

Rakuten is the most popular place for shopping for japans. Its customer base exceeds the 100 million mark, and the people of Japan love online purchases so much that the country is the fourth biggest eCommerce market in the world.


Rakuten online mall for additional sales

Boost sales for your eCommerce store by promoting your items on this Japanese marketplace.


Dominating Japan marketplace

Rakuten dominates Japan's online sales, with a 25% B2C share and 30% in the apparel, food, and household segments.

Japans love onine shopping

About 58% of Japanese people shop online. Japan ranks 4th among the world's largest e-commerce markets. Nearly 50%+ of Japanese teens have experienced buying products from foreign shops.

How to sell on Rakuten

Japanese shoppers love buying from foreign stores on places they trust, such as a well-known online marketplace. Web shopping platforms in Japan are major sales channels, having close to 60% of market share in total.

Rakuten dominates main shopping categories, such as food, apparel, and household items. This online mall is a first-choice destination among Japanese shoppers.

The high popularity of this marketplace is explained by the attractive prices and cashback that customers get. For example, customers can earn up to 16% points back across the entire Rakuten ecosystem.

Rakuten enables abroad merchants to ship items directly to Japan from their overseas warehouse.

There is no need for you to establish an eCommerce entity in Japan. Rakuten offers Cross Border e-Commerce program, which allows you to receive a payout in USD to your local bank account.

Make selling on Rakuten easy by using a product feed with full data on your products.


Create Rakuten feed with an app

Push your products to Rakuten online mall using a product feed file. The feed file must be of a predetermined configuration that includes several mandatory data fields. Otherwise, the feed will not be acknowledged by this shopping engine. Generating such a feed file often consumes many hours, which you will spend on solving such tasks as:

Deciding what format to use

Rakuten requires a feed of CSV, TSV, or TXT format. You will have to decide what format to use.

Following the guidelines for compiling a feed

The feed must meet strict Rakuten guidelines for your products to be placed on this marketplace. Each product listed has to be presented exactly as Rakuten expects.

Category mapping

Your products should be placed in the same categories Rakuten provides. Mapping your store categories to Rakuten taxonomy is time-consuming.

Easily generate a fully viable product feed that meets all Rakuten requirements. Obtain the feed in a Shopify admin panel of your store using our app.

Generate a feed for Rakuten

Get a Rakuten Shopify feed using a simple-to-use application by Mulwi. This software tool saves you from having to deal with lots of specific nuances a Rakuten feed requires to do.

In several clicks, you will receive a feed file that is fully prepared to be submitted to Rakuten. Our app provides you with a feed file and a URL to it.

All you have to do to place a feed on this Japanese marketplace is push it into your Rakuten business account. Our application takes care of most technical issues, including automated updates.


Get a higher quality feed

Our application can generate a feed that more than simply complies with Rakuten guidelines. It provides you with the functionality you might need when creating a high-quality feed:


Automated export of products

Your feed will always have a new product, prices, stock statuses, product images, etc. Our app automatically exports recent changes to the feed file.


Translate published products automatically

Get the product feed in a language you need with built-in translation functionality.


Customize feed as you need

Customize the feed to make it best suit your business needs on Rakuten. Use liquid filters and variables to add custom data fields into your feed.


Easy category mapping

Our app helps you to place your products accordingly to Rakuten category taxonomy. Mapping Shopify categories from your store to Rakuten becomes easy with our app.


Feed file hosting solved

Rakuten will always have access to your feed. Our app provides a reliable hosting service for generated feeds.

Our customers speak for us

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Netlens Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.

Looking forward to be able to sign up to local affilites and niche price comprisons in the whole of EU with proper localized product feeds. Seems to be bug free and customizable in almost every aspect to produce the perfect product feed for your needs. Great support as well so far.
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Gaukpigiau Lithuania
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

Additionally, the developer of this app is very helpful and proactive in resolving any issues that I had in the course of using this feed. Moreover, there’s also quite a number of third party channels that this Shopify extension supports — I would highly recommend that you give this app a go if you’re looking for a way to scale your business to other marketplaces from your Shopify base.
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Ottoman Hands United Kingdom
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
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Living Simply House United Kingdom
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
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PetPost Australia
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!

Frequently asked questions

Q: What is Shopify feed for Rakuten?

You can promote your product catalogs on the biggest Japanese online platform Rakuten. The data on products are exported through the product feed. This specialized file contains such data as product title, description, price, size, weight, etc.

Q: Why a non-japan store should sell on Rakuten?

Japans love online purchasing, especially buying from abroad stores. They do shopping on trusted platforms, and Rakuten is one of the most popular such platforms in the country. It attracts millions of visitors every month.

Q: Why is it recommended to use an app for a product feed?

Each feed is a container with dozens of data entries on thousands of products. Manually editing the feed file is time-consuming and prone to errors. The specialized app generates a higher quality feed in minutes and without errors.

Q: Does the app limit the number of products included?

Mulwi app supports product catalogs of any size. Rakuten also has no such limit.

Q: Why should a feed be constantly regenerated?

You should update the feed file on any change in the product catalog. The online marketplace requires data entries in the feed to be as recent as possible. Our app updates the feed instantly, and Rakuten typically fetches it every 24 hours.

Q: Can I get help in configuring the Rakuten feed?

Do not hesitate to contact the Mulwi Shopping Feeds support team. Additionally, the app documentation may be helpful.

See more frequently asked questions
Q: How can the feed be automatically published to Rakuten?

Our app generates a feed file and gives you an URL to it. Rakuten provides several feed uploading methods, and our app supports all of them. We recommend publishing by pasting the URL to the feed.

Q: Can the feed output be modified?

You can customize the resulting feed output according to your preferences. Refer to Customize feed template documentation.

Q: Does the app supports only Rakuten?

Mulwi Shopping Feeds connects a Shopify store to dozens of marketplaces simultaneously. See the full list.

Q: Why is category mapping required?

Your store categories may differ from those on Rakuten. Mapping allows you to correctly connect the categories of your store with Rakuten taxonomy.

Q: How to make Category Mapping?

Refer to the Category Mapping documentation on how to make a category mapping.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites