Nool Rugs, Israel’s Luxury Carpet Store

Nool Rugs is a luxury carpet store from Israel founded by Gilad Bajni, a fourth-generation carpet merchant. After managing one of Israel’s top carpet chains for over a decade, Gilad opened his own showroom to bring together centuries-old traditions, global designs, and his love for the art of carpets. Today, Nool offers hundreds of handwoven and machine-made masterpieces from the finest manufacturers worldwide.

The name "Nool", which means "loom" in Hebrew, symbolizes the rich heritage and passion for carpet making, cherishingly passed down through generations. Each carpet at Nool is meticulously hand-picked in person, so that people’s homes are decorated only with premium work that tells a story and is woven with love.

To weave a more engaging experience for its online customers, Nool decided to add a space visualizer to its Shopify store using Roomvo, a service that lets shoppers preview carpets in their own homes.

But Nool was concerned that its non-standard product data structure might slow down the integration. Many of its important product details, such as sizes, colors, and materials, were listed in metafields without clear connections to specific variants, which made exporting them correctly very tricky.

Nool needed a creative way to convert its intricate catalog into a format Roomvo could work with, while keeping the original products in Shopify intact.

Roomvo relied on product feeds for carpet data, so Nool set out to find the best Shopify product feed app and chose Mulwi Shopping Feeds. Seeing Mulwi’s positive reviews and support for custom feeds, Nool became confident that its project would be in good hands and immediately requested a Roomvo feed.

Mulwi’s experts quickly configured a Roomvo product feed for Nool, adding not just required but also recommended attributes. And after several personalized adjustments, Nool received a ready-to-connect product feed that perfectly aligned with its unique catalog.

Nool had 5 complex product metafields, four of which contained the carpet’s extra information, such as styles and materials, while the fifth one had sizes, the main variant-defining attribute. Nool needed to extract and correctly match all this data with the right product variants.

Mulwi’s dynamic expressions tool was the ideal solution for this task. The app’s team helped Nool create and apply dedicated expressions to each metafield, transforming the data only within the feed and leaving the Shopify store’s setup unmodified.

Mulwi helped Nool Rugs export complex data from 5 custom product metafields

For the four metafields with additional details, Nool was able to simply join the lists of values into a single entry. The size metafield, however, wasn’t as straightforward and demanded special attention. Nool needed to specify a separate feed item for each carpet size option.

To solve this, Nool made an advanced dynamic expression specifically for the size attribute. This expression broke down the size metafield and automatically generated a new feed item for each variation, populated with the corresponding variant data. This approach quickly mapped a total of 1.7K+ carpet variants, freeing Nool from having to specify variant sizes manually.

Nool Rugs finished the entire integration with Roomvo in less than 2 weeks, smoothly connecting its Shopify catalog to the service via the custom Mulwi feed. This let Nool add an interactive way for customers to explore and bring carpets to life directly on its website, making the online store more engaging to shop at.

Nool successfully exported 800+ products with 1.7K+ variants at once in a structure fully compatible with Roomvo, without changing anything in its store. Nool’s carpets in Roomvo correctly showed information from all 5 complex product metafields, including sizes.

Impressed by Mulwi’s outstanding commitment and exceptional professionalism, Nool shared its appreciation in a review on the Shopify App Store. The company praised Mulwi’s fast, knowledgeable, and friendly support team and highly recommended working with them.