Unless you've been living under a rock, you've definitely seen a viral TikTok video at least once. What if we told you that these viral clips can be your sales magnets? Follow along to see how to sell products on TikTok and become a CEO of profitable TikTok trends.
TikTok is one of the fastest-growing social media giants, known for letting people express themselves and consume entertaining user-generated content. The top trending categories on TikTok are lip sync, dance, comedy, DIY, beauty, fashion, tutorials, education, and live streaming.
While owned by the Chinese company ByteDance, TikTok works globally but is not available within mainland China itself. Instead, the Chinese use its sibling app, Douyin.
Brands wanting to sell with TikTok require a business account. Besides posting and interacting with consumers, this profile type lets you access TikTok's in-depth analytics, specify extra info in your bio, and take advantage of commercial tools and features.
There are two basic methods to sell things on TikTok: you can promote them with TikTok Ads and sell them right on the platform with a TikTok Shop.
TikTok Catalog Ads seamlessly show your products in users' feeds. You determine your goal, budget, items to promote, and target audience during the campaign launch. Then, thanks to its powerful recommendation algorithms, TikTok will place your product ads in front of those most likely to convert.
Retailers in specific regions can also open a TikTok Shop. It's an in-app storefront via which shoppers can view and buy your goods without leaving TikTok. Your Shop's offers will be featured on a unified TikTok marketplace as well, further expanding your reach.
Around 1.5 billion people worldwide actively scroll through TikTok every month, and more than 150 million of them are from the US alone. By selling on TikTok, you can turn all these scrollers into loyal followers and paying customers.
TikTok generally has the highest engagement rates among social media sites, beating pillars like Instagram and Facebook. On average, rates sit at around 2-7%, but accounts of any size and niche can see numbers as big as 17-20%.
Roughly two-thirds of TikTok users are under 35 years old, among whom are 82% of Gen Z who use social media sites. That's why TikTok is a must-have channel for stores targeting young Millennials, Zoomers, and Gen Alpha.
For approximately 58% of TikTokers, discovering new products from retailers who sell on TikTok is one of the primary reasons they come to the app. About the same percentage of buyers visit the platform to research brands.
According to a 2021 TikTok study, 3 out of 4 shoppers from the US are likely to complete a purchase while browsing the app. TikTok's impactful network of influencers also inspires many consumers to buy something impulsively.
In 2024, TikTok's revenue from in-app purchases reached $6 billion, making it the first non-gaming app to generate such a large amount in a single year. TikTok is among the top 5 online marketing platforms driving the biggest ROI.
To grow on TikTok as a business, you must first create a TikTok for Business user account. It's extremely straightforward: you download the mobile app or visit the desktop site, authorize using a personal profile, and change this profile into a business one.
Retailers can organize all their activity on TikTok from one place, the TikTok Business Center. This includes content scheduling, collaboration management, advertising, and selling online on TikTok Shop.
You get started in TikTok Business Center by signing up at business.tiktok.com with your business account. The platform will then help you onboard and configure some core details. Once you're in, we recommend that you look through your Center's Business settings and fill them out as much as possible.
You can get products on TikTok in bulk and fast using a product feed. While TikTok offers template files for you to complete manually, it is much easier and more reliable to make TikTok feeds with specialized product feed software such as Mulwi.
Mulwi has the same ready-made TikTok Ads Shopify feed template and automatically populates it with your store's latest data. It's already optimized for best performance, but you're free to adjust it as needed. Of course, Mulwi can export your listings in different languages and currencies so you can advertise anywhere in the world.
Need a Shopify product feed for TikTok Shop? We can build it for you at no charge. Simply send a request to the Mulwi support team with your requirements and we'll handle the rest. Like the one for TikTok Ads, this feed will also include auto-updates, perfect structure, and flexible editing.
Install Mulwi from the Shopify app store and get a 7-day free trial with unlimited features.
TikTok gathered all its tools for advertisers on a dedicated subplatform called TikTok Ads Manager. This section of the Business Center is where you add goods you want to promote, configure campaigns for them, and check on your performance.
Among the dozens of available ad formats, the best one to drive more sales on TikTok is Catalog Ads. But to measure their effectiveness properly, you should additionally set up a TikTok Pixel, which is a code fragment that records conversions in your store.
To sell products with TikTok Catalog Ads, you must first create a catalog for storing your items and upload their information in it using the "data feed schedule" method and URL from Mulwi. With this setup, TikTok can fetch a fresh feed file and update your product info at least once a day. After your catalog is up, you can then move on to launching ads.
Apart from advertising, merchants in the US and other supported regions can sell products on TikTok Shop. For working with Shops, TikTok developed another suite inside its Business Center known as Seller Center.
Once you sign in to the Seller Center for your country, TikTok will help you quickly set up the main aspects of your Shop. At first, you just enter some basic business details like contacts and warehouse address, but further on, you need to provide documents that prove your eligibility to sell products on TikTok.
Before you can start adding products to your new Shop, you will have to wait for TikTok to approve it. The verification can take up to 2 days. In the meantime, you should go through the Shop's other settings, such as payment and shipping methods, and complete them. Now you can also link your TikTok Shop to the Business Center in case you later decide to boost it with TikTok Shop Ads.
After your Shop's been given the green light, you can finally populate it with your products. Currently, TikTok supports only manual feed upload, so you will have to regularly resubmit a fresh file yourself to keep your listings up-to-date.
TikTok isn't a set-it-and-forget-it platform. If a Shop and Ads are the only interesting things happening on your TikTok page, few to no TikTokers will ever buy from you.
For you to sell something on TikTok and stay relatable, you must, in addition to the paid one, invest in organic content as well. So, next you should go get your best video scripts and start creating tons of your own TikToks! In case you're unsure what topic to cover first, just check out the hot memes, pop culture hits, niche obsessions, local challenges, and other entertainment trends that landed on your TikTok FYP.
You might think that since a Shopify product feed is just a common file, you can make it manually. But "you can" doesn't mean you should. It's much faster, safer and more fun to build it using a dedicated feed management solution.
To create a TikTok product feed with Mulwi, for example, you simply need to fill out several fields in our prebuilt template. Or you can take an even easier path and ask our seasoned support experts to configure one for you. Either way, you'll get a tip-top TikTok feed that will perform at its best.
With Mulwi, your products on TikTok will not only follow trends, but lead and set them.
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
Beewise
Netherlands
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Maxstore.no
Norway
Great app, great support by the team.
Do not hesitate to use it if you need Xml export like us.
Works perfectly!
Thank you Mulwi.
Petopy Shop
Turkey
Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one
Olivia & Kate
Netherlands
Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!
Shishi Chérie
Germany
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
PetPost
Australia
Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.
Ciabalù
Italy
Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)
Hypeone
Germany
A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!
K and L Wines
United Kingdom
Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
Furnhouse ApS
Denmark
Fast service responce, great app.
I use this app for a dynamic xml feed for a affiliate marketing.
Beauty Outlet
United Kingdom
Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.
Pandera
Romania
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
Meaco (U.K.) Limited
United Kingdom
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
Looptop.se
Sweden
The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.
OMNES
United Kingdom
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
Akkogear.eu
Hong Kong SAR
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Parfumfrance.com
France
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.
City Jeans
USA
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
Ottoman Hands
United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.
Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
Model Secrets
United Kingdom
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
cadde374
Turkey
WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING
InnoviTechie
Greece
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!
Time Resistance
Lithuania
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
Chef Bruni
Slovenia
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
FINDRA Clothing
United Kingdom
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
WULF BELTTON
Sweden
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
JACK & JONES Thessaloniki/Larissa
Greece
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Living Simply House
United Kingdom
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
ParrishLA
USA
I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
Unlimited Stories
Sweden
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com
Decords
Estonia
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
La La Land Store
Portugal
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
GGV Eyewear
GB
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.
Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
Shaping new tomorrow Denmark
Denmark
Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
JANIMARE
Germany
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
ArenaMarkt
Greece
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.
Reisenthel Singapore
Singapore
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.
Ascopharm
Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
Tričko z čtvrti
Czechia
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Gaukpigiau
Lithuania
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
Styleserver Schmuck und Accessoires
Germany
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
GrowGrows
United Kingdom
I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
IEWAREHOUSE
Ireland
Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Lilla Orangeriet
Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.
Netlens
Sweden
Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.
Poolpirat
Germany
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.
Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.
Devola
United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
Flowers & Plants Co
United Kingdom
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!
Shop Statik
United States
One of the best app on Shopify to export feeds. Very simple.
Support is ready to help you
Great!
IBBE DESIGN France
Italy
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