Can you sell products on Microsoft Advertising? Absolutely! Should you do it? Definitely! Read on to find out how to list products on Microsoft Advertising and start boosting your sales today.
Businesses selling on Microsoft Advertising have unique opportunities that only Microsoft can offer. Your ads can be seen by people browsing the web with Microsoft Edge, checking email with Outlook, or even those who use Windows computers thanks to ads in Microsoft Start. In addition, Microsoft Advertising is the only platform that lets you advertise on LinkedIn.
To sell products on Microsoft Advertising, you create an ad campaign where you design your ads, choose your target audience and pick relevant keywords that will trigger your ads. For each keyword, you set a bid, which is how much you're willing to pay if a user clicks an ad. When users search for a keyword, Microsoft determines which ads to display through an auction between businesses targeting this word.
Generally, the more money you bid, the higher and more frequently your ads will appear when people search for this keyword. Of course, money isn't the only determining factor: the quality of the ad, its relevance to the keyword, and its past performance all influence where Microsoft will show your ad in the search results.
Your account is the key to selling online on Microsoft Advertising. And to get this key, click on the "Sign up now" button on the official Microsoft Advertising website. You will need to register on the platform using a Microsoft account. After you've registered, simply follow the setup wizard to quickly configure your new account.
Before you're ready to get products on Microsoft Advertising, you need to connect your Shopify store to your Microsoft Advertising account. This takes only two steps. First, verify your store's website address to show Microsoft that you own it. Then, use this verified site to add a new store in the Microsoft Merchant Center, where you will later upload your products.
Microsoft needs a product feed to know what goods to show on Bing Shopping. However, making one manually is a tedious and time-consuming process. With our product feed software, you can save yourself the trouble of creating a feed from a blank sheet.
Mulwi has a customizable Bing Ads product feed template that includes everything Microsoft has to know. You can modify not just the structure of your feed, but also all the data in it. You're free to change the information in the feed as you like, all while leaving the products in your store intact.
Visit the Shopify app store and try out Mulwi for free with our 7-day trial.
Microsoft has strict requirements on how you should organize the Bing Shopping feed. Mulwi knows these rules well and can help you create the ideal Bing product feed.
After you make a feed, you need to upload it to your Microsoft Merchant Center. With Mulwi, you simply give Microsoft a link to your feed, set how often Mulwi should update the file, and relax as Mulwi does the rest for you.
You're one toggle away from success! In your Merchant Center settings, head to the "Product listings" section and enable the "Show free Product Listings" option.
Great job! Your products are now live on Bing Shopping! And you don't have to pay a thing for it.
However, a paid campaign can give your products a big boost. To launch a Microsoft Advertising ad campaign, just click the "Create" button on your dashboard, select the type of your campaign and follow the setup wizard to get your ads up and running.
But what makes a Shopify product feed different from a regular file is its structure. Each marketplace has its own rules for how the feed files should look like. Mulwi knows these rules well and can help you create a perfect feed that will boost your sales. All you have to do is quickly fill out the information in our ready-to-use Bing Ads product feed template.
Then, simply give Microsoft a link to your feed. Mulwi will automatically upload the feed to your Merchant Center. Our product feed tool works directly in Shopify, taking all changes from your store and delivering them straight to Microsoft Advertising.
With Mulwi, you will forget about outdated information and fall in love with feed management.
