Bonanza is an online engine that aims to make selling as easy as possible. Thousands of merchants joined to this platform to get the benefits from this idea.
This marketplace takes your products and promotes them on Google Shopping and other shopping engines. That is in addition to selling your products on its own web site.
Such idea is not unique, for example, Amazon works in a similar way. But on Bonanza merchants get to keep their brand.
On Amazon customers typically have no way to know whom they are buying from. They think they are buying from Amazon. This approach makes it hard for sellers to use Amazon for building their own brand.
Bonanza allows merchants to sell though their own brand. Bonanza simply helps to develop this brand by offering its web-site and buying online ads.
Bonanza's online marketplace is a major sales channel for over 50 000 merchants. They push their product catalog (35 million items combined) for customers in 199 countries.
Merchants consider Bonanza as a second best sales channel (number one is eBay). It got the Sellers Choice Awards 2021 for profitability, customer service, communication and ease of use.
You can clearly see why Bonanza is rated highly for profitability (image credit - Bonanza):
Merchants can use Bonanza partners to simplify sales. For example, partners on packaging, shipping, inventory management.
Bonanza offers no upfront costs so merchants can keep their prices competitive. Alternatively to lowering prices sellers may use savings to pay for partner services.
Bonanza's key deal is making online sales easier for merchants. The simplification starts right after a merchant joins this marketplace and begins selling.
Each sold item on Bonanza adds a $0.25 transaction fee and 3.5% base final value fee rate. There is no payments for listing the product catalog on the marketplace.
If you increase the fee rate Bonanza will bring you more buyers from Google Shopping and other online marketplaces. You can pick a rate of 9%, 13%, 19%, or 30%.
Let's say your product costs $100 and you have chosen a 13% commission. Then Bonanza will buy ads for $0.65 per click if your store has a 5% conversion rate (one out of every 20 visitors makes a purchase from you).
For 19% commission with the same 5% conversion rate the Bonanza will bid $0.95. This increases the traffic to your store.
When you are granted access to this platform, you can start preparing your product catalog. Generate a feed file with the data on the products for placing on Bonanza marketplace, and then submit it to your account.
Push all the products you want to sell via Bonanza's online marketplace through a product feed file. Manually preparing such file that is fully compatible with the requirements may take hours. Use an app to simplify the feed generation. Mulwi will solve complex tasks of feed formatting for you:
Sort out the correct product attributes for each product category.
Send only products that you specifically pick for sale on Bonanza.
Your feed should include only products that are immediately available for shipping.
Obtain a valid product feed using a dedicated app for generating the feed file.
Get a ready to use product feed in a few clicks. Easily generate it by using our Shopify app.
The feed will be created automatically is seconds with minimal to no attention required from you. It will be fully prepared for submission to Bonanza.
The Mulwi app gives you several ways to access the feed file. The simplest is to use an URL to it, but you can also download the feed to disk.
A ready to be pushed product feed can then by uploaded to your merchant business account on this online selling platform.
Upload the feed to Bonanza in the most convenient way for you find suits you best.
Our application takes care of most technical issues, not to mention the immediate automated feed update on any change in your product catalog.
With our app you will have all the functionality to generate a feed file:
The feed will always be updated to latest changes in your product catalog. New items, prices, stock availability, updated pictures, and so forth are automatically tracked and added.
Filter out the products you do not want to sell on the marketplace. Fill the feed with items you want to promote. For example, you can push products of a specific collection or brand.
Your product feed can be in seconds prepared for sales in other countries. Our app can translate the feed to a language for the region you sell.
Any feed can be adjusted to your individual requirements. Customize a default feed template for a chosen marketplace in any way you need, including complex logic, liquid filters and variables.
