Bonanza Shopify Feed - Sell On Bonanza

Increase your sales with Bonanza advertising engine via a product feed


What is Bonanza

Bonanza is an online engine that aims to make selling as easy as possible. Thousands of merchants joined to this platform to get the benefits from this idea.

This marketplace takes your products and promotes them on Google Shopping and other shopping engines. That is in addition to selling your products on its own web site.

Such idea is not unique, for example, Amazon works in a similar way. But on Bonanza merchants get to keep their brand.

On Amazon customers typically have no way to know whom they are buying from. They think they are buying from Amazon. This approach makes it hard for sellers to use Amazon for building their own brand.

Bonanza allows merchants to sell though their own brand. Bonanza simply helps to develop this brand by offering its web-site and buying online ads.

Increase sales with Bonanza

Bonanza's online marketplace is a major sales channel for over 50 000 merchants. They push their product catalog (35 million items combined) for customers in 199 countries.

Merchants consider Bonanza as a second best sales channel (number one is eBay). It got the Sellers Choice Awards 2021 for profitability, customer service, communication and ease of use.

You can clearly see why Bonanza is rated highly for profitability (image credit - Bonanza):


Partners who want to help

Merchants can use Bonanza partners to simplify sales. For example, partners on packaging, shipping, inventory management.

No upfront costs

Bonanza offers no upfront costs so merchants can keep their prices competitive. Alternatively to lowering prices sellers may use savings to pay for partner services.

How to start with Bonanza

Bonanza's key deal is making online sales easier for merchants. The simplification starts right after a merchant joins this marketplace and begins selling.

Each sold item on Bonanza adds a $0.25 transaction fee and 3.5% base final value fee rate. There is no payments for listing the product catalog on the marketplace.

If you increase the fee rate Bonanza will bring you more buyers from Google Shopping and other online marketplaces. You can pick a rate of 9%, 13%, 19%, or 30%.

Let's say your product costs $100 and you have chosen a 13% commission. Then Bonanza will buy ads for $0.65 per click if your store has a 5% conversion rate (one out of every 20 visitors makes a purchase from you).

For 19% commission with the same 5% conversion rate the Bonanza will bid $0.95. This increases the traffic to your store.

When you are granted access to this platform, you can start preparing your product catalog. Generate a feed file with the data on the products for placing on Bonanza marketplace, and then submit it to your account.

Bonanza product feed

Push all the products you want to sell via Bonanza's online marketplace through a product feed file. Manually preparing such file that is fully compatible with the requirements may take hours. Use an app to simplify the feed generation. Mulwi will solve complex tasks of feed formatting for you:

Feed specifications

Sort out the correct product attributes for each product category.

Curated products

Send only products that you specifically pick for sale on Bonanza.

Only in-stock

Your feed should include only products that are immediately available for shipping.

Obtain a valid product feed using a dedicated app for generating the feed file.

Get a product feed for Bonanza

Get a ready to use product feed in a few clicks. Easily generate it by using our Shopify app.

The feed will be created automatically is seconds with minimal to no attention required from you. It will be fully prepared for submission to Bonanza.

The Mulwi app gives you several ways to access the feed file. The simplest is to use an URL to it, but you can also download the feed to disk.

A ready to be pushed product feed can then by uploaded to your merchant business account on this online selling platform.

Upload the feed to Bonanza in the most convenient way for you find suits you best.

Our application takes care of most technical issues, not to mention the immediate automated feed update on any change in your product catalog.

Get the feed exactly as you want

With our app you will have all the functionality to generate a feed file:


Products are exported automatically

The feed will always be updated to latest changes in your product catalog. New items, prices, stock availability, updated pictures, and so forth are automatically tracked and added.


You choose what to publish

Filter out the products you do not want to sell on the marketplace. Fill the feed with items you want to promote. For example, you can push products of a specific collection or brand.


Ready for foreign markets

Your product feed can be in seconds prepared for sales in other countries. Our app can translate the feed to a language for the region you sell.


Open to customizations

Any feed can be adjusted to your individual requirements. Customize a default feed template for a chosen marketplace in any way you need, including complex logic, liquid filters and variables.

Our customers speak for us

review logo
Living Simply House United Kingdom
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
review logo
Petopy Shop Turkey
Great app, great support by the team.

Do not hesitate to use it if you need Xml export like us.

Works perfectly!

Thank you Mulwi.
review logo
La La Land Store Portugal
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
review logo
Poolpirat Germany
Very fast support. I can highly recommend this app. We use it with custom Feeds for and
review logo
FINDRA Clothing United Kingdom
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!

Frequently asked questions

Q: What is Bonanza Shopify feed?

A feed is a file with full information on products prepared to be sold on this marketplace. This file is a medium that provides data on products from Shopify to the Bonanza.

Q: Why I should use an app to generate a feed?

A feed contains thousands of data entries. It is time-consuming to generate a feed file manually. The specialized app creates the feed in minutes without errors.

Q: Why is it worth connecting a store to Bonanza?

The Bonanza marketplace is used by millions of visitors regularly. This is one of the biggest selling channels in Netherlands and Belgium.

Q: Is the maximum number of products in the feed limited?

Bonanza limits a number of products to 75 000 items. This is done to avoid dominance of big sellers. You can rise your limit to 100 000 if you subscribe to Titan level membership.

Q: Does the app have limits on the maximum number of products in the feed?

Our app imposes no limits on the product catalog size. It works perfectly with any number of products.

Q: Do I have to regenerate the feed on any product catalog change?

Our app constantly tracks all changes in the product catalog. The feed file is updated instantly. However, the feed is not pushed to Bonanza at the same moment, typically it takes around 24 hours to be renewed.

See more frequently asked questions
Q: Can I ask for help to set up the Bonanza feed?

In case of any problems, feel free to contact the Mulwi Shopping Feeds support team. Additionally, the app documentation may be helpful.

Q: How can I automatically publish a feed to Bonanza Shopping?

Our app provides all the main methods for feed uploading. Generate a feed file and paste the feed URL into your Bonanza account. Refer to the app manual for more info.

Q: Can I adjust the feed template to my needs?

Customize the feed as you need when using our app. Refer to Customize feed template documentation.

Q: Does the app support only the Bonanza marketplace?

Mulwi Shopping Feeds lets you connect your Shopify store to multiple marketplaces simultaneously. See the full list.

Q: Why is category mapping required?

Category mapping connects categories of your Shopify store to marketplace categories.

Q: How to make Category Mapping?

Refer to the Category Mapping documentation on how to make a category mapping.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites