Criteo is a technology company that specializes in digital advertising and provides personalized performance marketing solutions to businesses.
The company was founded in Paris, France in 2005 and has since expanded its operations to over 30 countries worldwide.
Criteo's helps business with their sales goals by using its advertising platform. The platform uses machine learning algorithms to analyze data and predict the user's behavior to deliver personalized ads to individual users.
This approach helps businesses target the right audience and achieve better conversion rates and return on investment.
The company's services include retargeting, personalized recommendations, dynamic creative optimization, and audience targeting. These services help businesses increase their sales, acquire new customers, and retain existing ones.
Criteo works with a wide range of businesses, from small and medium-sized enterprises to large multinational corporations. Its clients come from various industries, including retail.
Boost your eCommerce organization's sales by uploading your product catalog to this media platform site, and secure additional orders.
Criteo attracts 750m daily active users. Users commit over 35B daily browsing and buying events.
Use Criteo to turn your business goals into results. Become active in 94 countries.
The Criteo solutions make 100 million commerce predictions per second. This leads to better results for business owners at every consumer touchpoint.
Start selling on Criteo in a few simple steps: check your product catalog -> create a product feed -> map categories -> push products to Criteo -> get new orders.
Make the selling process on Criteo easier by utilizing a product feed that includes complete data on your products and updates them automatically.
Integrate your product catalog into the Criteo media platform with the help of the product feed file. However, to be recognized by the platform, the feed file must meet a predetermined configuration and include all required data fields in the exact format. Creating such a feed file can take hours as it involves completing various tasks such as::
For Criteo, the feed must have an exact configuration, with product attribute requirements varying based on the product type and market.
Criteo requires only recent information on items. The app will automatically export goods from the Shopify store.
Your products should be placed in the same categories Criteo provides. Mapping your store categories to Criteo taxonomy is time-consuming.
Get an app in the Shopify admin panel of your store that will help you obtain a product feed that fully satisfies Criteo's requirements.
Use our application, Mulwi, to create a fully functional feed file for your Shopify store. This software product will save you time and effort by eliminating the need to dive into the specific nuances of Criteo feed.
Instantly receive a ready-to-use feed file and URL from the app. Boost your product visibility with the high-quality feed provided by the app.
Simply upload the feed to your Criteo business account. Our application handles most feed-related technical problems, including automated updates.
Our application provides you with everything necessary to create the desired feed.:
Automatic real-time export of products from Shopify
The app will export your products from the Shopify database to the feed file automatically. The feed will always reflect the latest prices, stock statuses, product images, and more. Additionally, new products will be added to the feed automatically.
Choose what products to publish
Use filters to populate the feed with the items you want to include. For instance, you can choose to push products from a specific collection or brand.
Automatic feed language translation
Easily change the feed language by selecting it from the built-in translation option within seconds.
Easy category mapping
Our app helps you place your products according to Criteo's categorization. Mapping Shopify categories from your store to Criteo becomes easy with our app.
Feed is open to modifications
Customize the default feed template to obtain a perfectly tailored feed. Make any necessary modifications to the feed within our app. Customize the template to include complex logic, liquid filters, and variables for selecting custom data fields.
A Shopify online store can upload comprehensive product information to the Criteo media platform site using a product feed. This specialized file includes data such as product title, description, price, size, weight, and more.
By utilizing Criteo as a sales channel, you can reach a wider audience for your products. Criteo is a highly popular marketplace, with millions of monthly visitors.
Configuring data fields for thousands of products manually is a time-consuming task, as each feed contains dozens of data entries per item. Our specialized app generates a high-quality feed in just minutes and without any errors.
Our application has no limit on the number of products a feed file can contain, and Criteo also has no such limitations.
Keeping your product catalog up to date is crucial to the success of your eCommerce business on Criteo. The media platform only needs new data on products, and our app updates the feed file instantly to reflect any changes in your product catalog. Typically, Criteo fetches the updated feed every 24 hours, ensuring that your products are always visible to potential customers.
Feel free to reach out to the Mulwi Shopping Feeds support team if you have any questions or concerns. Additionally, the app documentation may be helpful.
With our app, you have the flexibility to customize the output of your feed according to your preferences. Refer to Customize feed template documentation.
Once you have generated the feed file using our app, you will receive a URL to it. Criteo offers various ways to publish feeds, and our app is compatible with all of them. We suggest using the URL to the feed for easy publishing. If you need assistance, do not hesitate to contact our support team.
Mulwi Shopping Feeds connects a Shopify store to dozens of marketplaces simultaneously. See the full list.
Your store categories may differ from those on Criteo. Mapping allows you to correctly connect categories of your store with Criteo taxonomy.
Refer to the Category Mapping documentation on how to make a category mapping.
Use the filtering functionality of the app.
Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.
