Criteo Shopify Feed - Sell On Criteo platform

Get new orders by sending a product feed with your products to the Criteo media platform


What is Criteo

Criteo is a technology company that specializes in digital advertising and provides personalized performance marketing solutions to businesses.

The company was founded in Paris, France in 2005 and has since expanded its operations to over 30 countries worldwide.

Criteo's helps business with their sales goals by using its advertising platform. The platform uses machine learning algorithms to analyze data and predict the user's behavior to deliver personalized ads to individual users.

This approach helps businesses target the right audience and achieve better conversion rates and return on investment.

The company's services include retargeting, personalized recommendations, dynamic creative optimization, and audience targeting. These services help businesses increase their sales, acquire new customers, and retain existing ones.

Criteo works with a wide range of businesses, from small and medium-sized enterprises to large multinational corporations. Its clients come from various industries, including retail.

Criteo media platform to boost sales

Boost your eCommerce organization's sales by uploading your product catalog to this media platform site, and secure additional orders.


Target interested audience

Criteo attracts 750m daily active users. Users commit over 35B daily browsing and buying events.

A global perspective on commerce

Use Criteo to turn your business goals into results. Become active in 94 countries.

How to sell on Criteo

The Criteo solutions make 100 million commerce predictions per second. This leads to better results for business owners at every consumer touchpoint.

Start selling on Criteo in a few simple steps: check your product catalog -> create a product feed -> map categories -> push products to Criteo -> get new orders.

Make the selling process on Criteo easier by utilizing a product feed that includes complete data on your products and updates them automatically.

Get Criteo feed from the app

Integrate your product catalog into the Criteo media platform with the help of the product feed file. However, to be recognized by the platform, the feed file must meet a predetermined configuration and include all required data fields in the exact format. Creating such a feed file can take hours as it involves completing various tasks such as::

Meet feed specifications

For Criteo, the feed must have an exact configuration, with product attribute requirements varying based on the product type and market.

Automatic real-time export from Shopify

Criteo requires only recent information on items. The app will automatically export goods from the Shopify store.

Category mapping

Your products should be placed in the same categories Criteo provides. Mapping your store categories to Criteo taxonomy is time-consuming.

Get an app in the Shopify admin panel of your store that will help you obtain a product feed that fully satisfies Criteo's requirements.

Prepare a feed for Criteo

Use our application, Mulwi, to create a fully functional feed file for your Shopify store. This software product will save you time and effort by eliminating the need to dive into the specific nuances of Criteo feed.

Instantly receive a ready-to-use feed file and URL from the app. Boost your product visibility with the high-quality feed provided by the app.

Simply upload the feed to your Criteo business account. Our application handles most feed-related technical problems, including automated updates.

Get a ready to use feed

Our application provides you with everything necessary to create the desired feed.:


Automatic real-time export of products from Shopify

The app will export your products from the Shopify database to the feed file automatically. The feed will always reflect the latest prices, stock statuses, product images, and more. Additionally, new products will be added to the feed automatically.


Choose what products to publish

Use filters to populate the feed with the items you want to include. For instance, you can choose to push products from a specific collection or brand.


Automatic feed language translation

Easily change the feed language by selecting it from the built-in translation option within seconds.


Easy category mapping

Our app helps you place your products according to Criteo's categorization. Mapping Shopify categories from your store to Criteo becomes easy with our app.


Feed is open to modifications

Customize the default feed template to obtain a perfectly tailored feed. Make any necessary modifications to the feed within our app. Customize the template to include complex logic, liquid filters, and variables for selecting custom data fields.

Our customers speak for us

review logo
GrowGrows United Kingdom
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
review logo
Reisenthel Singapore Singapore
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

Additionally, the developer of this app is very helpful and proactive in resolving any issues that I had in the course of using this feed. Moreover, there’s also quite a number of third party channels that this Shopify extension supports — I would highly recommend that you give this app a go if you’re looking for a way to scale your business to other marketplaces from your Shopify base.
review logo
Beauty Outlet United Kingdom
Fast service responce, great app.

I use this app for a dynamic xml feed for a affiliate marketing.
review logo
IBBE DESIGN France Italy
One of the best app on Shopify to export feeds. Very simple. Support is ready to help you

review logo
InnoviTechie Greece
review logo
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!

Frequently asked questions

Q: What is Shopify feed for Criteo?

A Shopify online store can upload comprehensive product information to the Criteo media platform site using a product feed. This specialized file includes data such as product title, description, price, size, weight, and more.

Q: Why should a store connect to Criteo?

By utilizing Criteo as a sales channel, you can reach a wider audience for your products. Criteo is a highly popular marketplace, with millions of monthly visitors.

Q: Why is it recommended to make a feed via an app?

Configuring data fields for thousands of products manually is a time-consuming task, as each feed contains dozens of data entries per item. Our specialized app generates a high-quality feed in just minutes and without any errors.

Q: Is the included number of products limited?

Our application has no limit on the number of products a feed file can contain, and Criteo also has no such limitations.

Q: Why a feed requires automated regeneration?

Keeping your product catalog up to date is crucial to the success of your eCommerce business on Criteo. The media platform only needs new data on products, and our app updates the feed file instantly to reflect any changes in your product catalog. Typically, Criteo fetches the updated feed every 24 hours, ensuring that your products are always visible to potential customers.

Q: Can I get help in configuring the Criteo feed?

Feel free to reach out to the Mulwi Shopping Feeds support team if you have any questions or concerns. Additionally, the app documentation may be helpful.

See more frequently asked questions
Q: Can the feed output be modified?

With our app, you have the flexibility to customize the output of your feed according to your preferences. Refer to Customize feed template documentation.

Q: How can the feed be automatically published to Criteo?

Once you have generated the feed file using our app, you will receive a URL to it. Criteo offers various ways to publish feeds, and our app is compatible with all of them. We suggest using the URL to the feed for easy publishing. If you need assistance, do not hesitate to contact our support team.

Q: Does the app supports only Criteo?

Mulwi Shopping Feeds connects a Shopify store to dozens of marketplaces simultaneously. See the full list.

Q: Why is category mapping required?

Your store categories may differ from those on Criteo. Mapping allows you to correctly connect categories of your store with Criteo taxonomy.

Q: How to make Category Mapping?

Refer to the Category Mapping documentation on how to make a category mapping.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites