Fnac Shopify Feed - Sell On Fnac.com

Increase your sales with Fnac.com using a product feed


What is Fnac.com

Fnac.com is a French online shopping store which has originated from the offline retail network Fnac. It operates in France, Belgium, Portugal, Spain, Switzerland, Netherlands.

In total it is a shopping place for more than 36 million customers in these countries. Each month the platform registers 30 million unique visitors.

This is a leading European omnichannel retailer, and almost 26% of its total sales in 2021 were online sales. Additionally, about 50% of online sales are omnichannel.

It mainly sells high-tech and home appliances in over 50 product categories. The product sales are mostly concentrated in such categories as Consumer electronics (49%), Editorial products (16%), Domestic appliances (22%), Other products and services (13%).

The main share of sales Fnac reports in France & Switzerland (83%). Iberian Peninsula is responsible for 9% of revenue, and Belgium & Luxembourg bring 8% of revenue.

Increase Your Fnac sales

Fnac retail network is aimed at increasing its revenue growth. This is mainly to be achieved due to rise in online sales. By 2025 the online revenue penetration is expected to achieve 30%. The click&collect service will be responsible for almost 50% of online revenue.

Currently Fnac's online marketplace is used by more than 2500 merchants. They sell over 40 million goods on this platform.

Join this sales network to get new orders for your Shopify store.


No commitment

You can cancel selling on Fnac.com whenever necessary without any additional financial obligations.

Simple usage terms

Selling on Fnac means you pay only a monthly subscription pre-tax value and a commission for each sold product.

How to start with Fnac.com

The first thing is to check if you are registered in your country's Trade Register and you are VAT compliant. Additionally, Fnac requires that merchants who join it could handle all B2C matters, after sales service was in French.

Next, register your seller account on fnacdartymarketplace.com portal. After you will be granted the access to the marketplace you will be able to push your product catalog via a product feed file.

Fnac product feed

Products from your store are pushed to Fnac.com through a product feed. It must meet the marketplace requirements in order to be approved. Carefully preparing the feed file may require hours from you to solve complex tasks:

Mandatory Product attributes

Sort out mandatory and recommended product attributes for each product category.

Correct product categories

Your product catalog on Fnac should exclude items from categories Fnac disallows.

Available product catalog

The feed has to include products ready to be shipped. Out-of-stock goods should be omited.

Obtain a valid product feed using a dedicated app for generating the feed file.

Get a product feed for Fnac.com

Obtain a valid product feed in a few clicks using our Shopify app. This document is fully prepared to be submitted to Fnac.

The app provides you with the file and a URL to it. All you have to do is to push your feed into your merchant business account on the platform.

Upload the feed to your merchant account on Fnac in the most convenient way for you.

Our application takes care of most technical issues, not to mention the automated feed update.

Get the feed exactly as you want

Our app provides you with all the functionality to generate a feed file:


Automatic feed regeneration

Automatically get a feed with the most recent prices, stock statuses, product images, etc. The app tracks changes in the product catalog, and regenerates the feed file instantly.


Choose what products to publish

Apply filters to fill the feed with items you want to include. For example, you can push products of a specific collection or brand.


Automatic feed language translation

The feed language can be changed in a second by choosing the one in a built-in translation option.


Modify the feed

Get more than the basic feed template offers. Customize the template to include complex logic, liquid filters, and variables for selecting custom data fields.

Our customers speak for us

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Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
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cadde374 Turkey
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
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InnoviTechie Greece
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Ascopharm Germany
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.
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FINDRA Clothing United Kingdom
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

Additionally, the developer of this app is very helpful and proactive in resolving any issues that I had in the course of using this feed. Moreover, there’s also quite a number of third party channels that this Shopify extension supports — I would highly recommend that you give this app a go if you’re looking for a way to scale your business to other marketplaces from your Shopify base.

Frequently asked questions

Q: What is Fnac Shopify feed?

A feed is a file with full information on products sold in the Shopify store. This file is a medium that provides data on products to the Fnac.com marketplace.

Q: Why is it worth connecting a store to Fnac?

The Fnac.com marketplace is a platform that helps you to sell more. It is the most popular price comparison platform in the Netherlands. It can bring you hundreds of new shoppers.

Q: Is the maximum number of products in the feed limited?

Fnac has no limits on the number of items included in the product feed file.

Q: Why is it recommended to use an app for generating a feed?

The feed contains thousands of data fields on product titles and descriptions, price, currency, etc. Manual generation of such a file can take several hours and is prone to errors. The app generates the feed in a few minutes without errors.

Q: Do I have to regenerate the feed on any product catalog change?

Our app tracks changes in the product catalog anf updates the feed file instantly. However, the feed is not pushed to Fnac at the same moment. The feed is updated on this marketplace according to the settings in your account, usually once every 24 hours.

Q: Can I ask for help to set up the Fnac feed?

In case of any problems, feel free to contact the Mulwi Shopping Feeds support team. Additionally, the app documentation may be helpful.

See more frequently asked questions
Q: How can I automatically publish a feed to Fnac Shopping?

Our app provides all the main methods for feed uploading. Generate a feed file and paste the feed URL into your Fnac merchant account.

Q: Can I adjust the feed template to my needs?

Customize the feed as you need when using our app. Refer to Customize feed template documentation.

Q: Does the app support only the Fnac.com marketplace?

Mulwi Shopping Feeds lets you connect your Shopify store to multiple marketplaces simultaneously. See the full list.

Q: Why is category mapping required?

Category mapping connects categories of your Shopify store to marketplace categories.

Q: How to make Category Mapping?

Refer to the Category Mapping documentation on how to make a category mapping.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites