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How to sell on
idealo

Hunting for the best deal to grow your business? You will find it on idealo! Keep reading to learn how to sell products on idealo and turn bargain-loving shoppers into your happy customers.

What is idealo?

What is idealo
idealo is one of the most popular price comparison and online shopping portals in Europe. It has been operating in Germany since 2000 and has successfully expanded to the UK, France, Italy, Spain, and Austria.

Shoppers use idealo to compare prices and read reviews on over 500 million offers from more than 50,000 merchants. The platform features products from over 5000 different categories, with the most popular being electronics, home appliances, leisure and outdoor items, fashion, and toys.

How does idealo work?

How idealo works
To sell on idealo, you must get a Business Account. It's a free tool for managing all your activity on the platform, where you can see information about your products, their performance, and your expenses. Your account also gives you many helpful features for analyzing customer interactions, such as reviews, click statistics, and detailed reports.

idealo shows your goods on appropriate product pages. On these pages, viewers can compare you with competitors based on the product's price, payment and delivery options. Shoppers can also search the platform for your specific products by their details, such as name and color. When an interested customer decides to buy from you, they simply need to click the button next to your offer to go straight to the store.

idealo product page

idealo uses a pay-per-click (PPC) model, charging a fee for each shopper it redirects to you. Unlike other popular PPC sales channels, idealo has a fixed cost-per-click that depends only on the region where you sell and the product category. idealo's product placement is also different from other PPC channels, as only the price determines the listing order. By default, idealo shows the cheapest offers at the top.

idealo product page

Benefits of using idealo

1. Vast audience

idealo gets over 76 million visits every month from Germany alone, and more than 96 million monthly visits from the UK, Italy, Spain, France and Austria. If you sell with idealo, all these visitors will learn about you and can become your customers.

2. High-quality traffic

idealo users are at the very bottom of the decision-making funnel, one step away from making a purchase. By showing your products on the platform, you can attract these shoppers to your store and convert their buying intent into new orders.

3. Quick market expansion

You can sell products on idealo in any of the countries where it operates, and idealo's team will help you enter a new region quickly. This opportunity allows you to easily scale up across Europe and generate more customers and revenue.

4. Remain competitive

You can use idealo from a customer perspective to study your competitors. A detailed analysis of your opponents' pricing and performance will help you find ways to enhance your business and stand out.

5. Customer feedback

Customers can leave reviews on idealo, and you can use these responses to make your service better. Good reviews will also give other platform users more trust in you and increase the chances that they will choose your store for shopping.

6. Advanced support

idealo's experts will help you work effectively on the platform from the very beginning and every step of the way. You will have a personal Account Manager who will assist you with any questions and make selling on idealo easy and profitable.

How to start selling on idealo

How to start selling on idealo
Stores that want to sell something on idealo must first visit the official idealo Partner website and check that they meet all the requirements for their chosen sales market.

Install the Mulwi feed app to create an idealo feed

You're likely wondering: "How do I get my products on idealo?" The answer is the product feed. By accessing a feed via URL, idealo can always have the newest list of your offers. A feed URL is required very early in the registration process, thus it's best if you come prepared and obtain it in advance.

However, creating a feed from scratch is time-consuming and error-prone. And manually making one that's properly hosted, constantly accessible via URL and regularly gets the changes from your store is even harder. But with our product feed software, you will easily take care of all these demanding tasks in just a few clicks. And you don't even have to leave the Shopify admin for that.

Mulwi's Shopify idealo product feed template automatically gathers everything necessary from your store and includes it in your feed. You only need to tell Mulwi what data to use. You can also freely customize the feed's content to your liking with our extensive toolset. And after you save the new feed, you will receive a file link that you simply must give to idealo later.

Ready to try for yourself? You can get Mulwi from the Shopify app store.

Set up the Shopify idealo product feed

idealo has dozens of rules and requirements on how the feed should look. But if you create a feed with Mulwi, you will always meet them all. Be sure to use our Category Mapping tool to correctly match your categories with idealo's. The right categories are extremely important because they not only help shoppers find your goods more easily but also affect your expenses.

Now that you've got the feed and its URL, you're fully ready to sell products on idealo.

Send a request to sign up on idealo

To join idealo, you simply need to visit the idealo Business registration page and sign up with an email address. After you confirm your email, idealo will ask for some basic business information, such as your store's website and contacts. At this step, you must also provide your feed URL to start selling products on idealo right away.

idealo's staff will manually review your application within a few days. Once they verify your store, you will receive an email with step-by-step instructions on what to do next. Carefully follow them to finish registration and move on to selling online on idealo.

Congratulations! Now you can list products on idealo for free! If you want to expand your presence on idealo even more, you can contact the platform's team to talk about launching an advertising campaign.

What is Shopify feed for idealo and how to create one?

Shopify feed for idealo
A Shopify product feed is a text file with a list of your offers. You use it to get many products on idealo or any other sales channel at once.

However, for a file to be a product feed, it must have a specific format and structure. In addition, many channels, including idealo, also require the feed to be always available via URL and updated regularly.

Our partnership with idealo has helped us create a beginner-friendly yet robust feed management process that covers all these needs. With Mulwi's ready-to-use customizable idealo template, you will have a balanced feed with everything necessary in minutes. And with our advanced category mapping, you will accurately translate your store's categories into idealo's language even faster. Mulwi also takes care of hosting and refreshing your product feed. Every feed in Mulwi by default has a permanent URL and almost immediately fetches all the changes from your store.

idealo product feed template

With Mulwi, you will always create ideal product feeds for idealo.

Best practices for selling on idealo

Best practices for selling on idealo
Want to sell successfully on idealo? Your offers will quickly become the top deals on the platform if you use these tricks:
  • Present all sides and details of your products with additional eye-catching images.
  • Add the keywords buyers would use to search for your things to the product's title and description.
  • Give bargain-hungry idealo users another reason to shop at your store by including discount vouchers in the feed.
  • Regularly check that there are no inconsistencies between your store's inventory, the product feed, and the listings in your idealo Business.
  • Immediately notify your technical manager at idealo about any changes you make to your feed's structure.
  • Encourage customers to write positive reviews and order from you again by offering them special bonuses, such as coupons or gifts.

Frequently asked questions

How do I sign up for idealo?

What countries does idealo operate in?

How much does it cost to sell on idealo?

Can I run idealo without a website?

How do I update my idealo product feed?

Why is category mapping important for idealo?

Our customers speak of us

Beewise

Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!

Beewise

Beewise

Netherlands

Maxstore.no

The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!

Maxstore.no

Maxstore.no

Norway

Petopy Shop

Great app, great support by the team. Do not hesitate to use it if you need Xml export like us. Works perfectly!

Thank you Mulwi.

Petopy Shop

Petopy Shop

Turkey

Olivia & Kate

Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one

Olivia & Kate

Olivia & Kate

Netherlands

Shishi Chérie

Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!

Shishi Chérie

Shishi Chérie

Germany

PetPost

Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!

PetPost

PetPost

Australia

Ciabalù

Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.

Ciabalù

Ciabalù

Italy

Hypeone

Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)

Hypeone

Hypeone

Germany

K and L Wines

A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!

K and L Wines

K and L Wines

United Kingdom

Furnhouse ApS

Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended

Furnhouse ApS

Furnhouse ApS

Denmark

Beauty Outlet

Fast service responce, great app.

I use this app for a dynamic xml feed for a affiliate marketing.

Beauty Outlet

United Kingdom

Pandera

Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.

Pandera

Romania

Meaco (U.K.) Limited

Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.

Meaco (U.K.) Limited

United Kingdom

Looptop.se

Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.

Looptop.se

Sweden

OMNES

The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.

OMNES

United Kingdom

Akkogear.eu

Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.

Akkogear.eu

Hong Kong SAR

Parfumfrance.com

great services, saved me lots of time with google shopping ads , great customer service as well; thank you

Parfumfrance.com

France

City Jeans

This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.

City Jeans

USA

Ottoman Hands

Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.

Ottoman Hands

United Kingdom

Model Secrets

I was very happy with the support I received setting up our product feed on AWIN.

Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.

Model Secrets

United Kingdom

cadde374

I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.

cadde374

Turkey

InnoviTechie

WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING

InnoviTechie

Greece

Time Resistance

The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!

Time Resistance

Lithuania

Chef Bruni

I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.

Chef Bruni

Slovenia

FINDRA Clothing

Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!

FINDRA Clothing

United Kingdom

WULF BELTTON

Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!

WULF BELTTON

Sweden

JACK & JONES Thessaloniki/Larissa

I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.

JACK & JONES Thessaloniki/Larissa

Greece

Living Simply House

It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.

Living Simply House

United Kingdom

ParrishLA

We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!

ParrishLA

USA

Unlimited Stories

I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.

Unlimited Stories

Sweden

Decords

One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com

Decords

Estonia

La La Land Store

We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.

La La Land Store

Portugal

GGV Eyewear

Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.

GGV Eyewear

UK

Shaping new tomorrow Denmark

We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.

Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.

Shaping new tomorrow Denmark

Denmark

JANIMARE

Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.

JANIMARE

Germany

ArenaMarkt

They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!

ArenaMarkt

Greece

Reisenthel Singapore

We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

Reisenthel Singapore

Singapore

Ascopharm

We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.

Ascopharm

Germany

Tričko z čtvrti

Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.

Tričko z čtvrti

Czechia

Gaukpigiau

Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.

Gaukpigiau

Lithuania

Styleserver Schmuck und Accessoires

Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.

Styleserver Schmuck und Accessoires

Germany

GrowGrows

Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.

GrowGrows

United Kingdom

IEWAREHOUSE

I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything

IEWAREHOUSE

Ireland

Lilla Orangeriet

Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.

Lilla Orangeriet

Sweden

Netlens

Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.

Netlens

Sweden

Poolpirat

Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.

Poolpirat

Germany

Devola

Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.

Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.

Devola

United Kingdom

Flowers & Plants Co

A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.

Flowers & Plants Co

United Kingdom

Shop Statik

Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!

Shop Statik

United States

IBBE DESIGN France

One of the best app on Shopify to export feeds. Very simple. Support is ready to help you

Great!

IBBE DESIGN France

Italy

Independent app rating on Shopify.
400+ reviews with 5 star rating
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