Hunting for the best deal to grow your business? You will find it on idealo! Keep reading to learn how to sell products on idealo and turn bargain-loving shoppers into your happy customers.
Shoppers use idealo to compare prices and read reviews on over 500 million offers from more than 50,000 merchants. The platform features products from over 5000 different categories, with the most popular being electronics, home appliances, leisure and outdoor items, fashion, and toys.
idealo shows your goods on appropriate product pages. On these pages, viewers can compare you with competitors based on the product's price, payment and delivery options. Shoppers can also search the platform for your specific products by their details, such as name and color. When an interested customer decides to buy from you, they simply need to click the button next to your offer to go straight to the store.
idealo uses a pay-per-click (PPC) model, charging a fee for each shopper it redirects to you. Unlike other popular PPC sales channels, idealo has a fixed cost-per-click that depends only on the region where you sell and the product category. idealo's product placement is also different from other PPC channels, as only the price determines the listing order. By default, idealo shows the cheapest offers at the top.
idealo gets over 76 million visits every month from Germany alone, and more than 96 million monthly visits from the UK, Italy, Spain, France and Austria. If you sell with idealo, all these visitors will learn about you and can become your customers.
idealo users are at the very bottom of the decision-making funnel, one step away from making a purchase. By showing your products on the platform, you can attract these shoppers to your store and convert their buying intent into new orders.
You can sell products on idealo in any of the countries where it operates, and idealo's team will help you enter a new region quickly. This opportunity allows you to easily scale up across Europe and generate more customers and revenue.
You can use idealo from a customer perspective to study your competitors. A detailed analysis of your opponents' pricing and performance will help you find ways to enhance your business and stand out.
Customers can leave reviews on idealo, and you can use these responses to make your service better. Good reviews will also give other platform users more trust in you and increase the chances that they will choose your store for shopping.
idealo's experts will help you work effectively on the platform from the very beginning and every step of the way. You will have a personal Account Manager who will assist you with any questions and make selling on idealo easy and profitable.
You're likely wondering: "How do I get my products on idealo?" The answer is the product feed. By accessing a feed via URL, idealo can always have the newest list of your offers. A feed URL is required very early in the registration process, thus it's best if you come prepared and obtain it in advance.
However, creating a feed from scratch is time-consuming and error-prone. And manually making one that's properly hosted, constantly accessible via URL and regularly gets the changes from your store is even harder. But with our product feed software, you will easily take care of all these demanding tasks in just a few clicks. And you don't even have to leave the Shopify admin for that.
Mulwi's Shopify idealo product feed template automatically gathers everything necessary from your store and includes it in your feed. You only need to tell Mulwi what data to use. You can also freely customize the feed's content to your liking with our extensive toolset. And after you save the new feed, you will receive a file link that you simply must give to idealo later.
Ready to try for yourself? You can get Mulwi from the Shopify app store.
idealo has dozens of rules and requirements on how the feed should look. But if you create a feed with Mulwi, you will always meet them all. Be sure to use our Category Mapping tool to correctly match your categories with idealo's. The right categories are extremely important because they not only help shoppers find your goods more easily but also affect your expenses.
Now that you've got the feed and its URL, you're fully ready to sell products on idealo.
To join idealo, you simply need to visit the idealo Business registration page and sign up with an email address. After you confirm your email, idealo will ask for some basic business information, such as your store's website and contacts. At this step, you must also provide your feed URL to start selling products on idealo right away.
idealo's staff will manually review your application within a few days. Once they verify your store, you will receive an email with step-by-step instructions on what to do next. Carefully follow them to finish registration and move on to selling online on idealo.
Congratulations! Now you can list products on idealo for free! If you want to expand your presence on idealo even more, you can contact the platform's team to talk about launching an advertising campaign.
However, for a file to be a product feed, it must have a specific format and structure. In addition, many channels, including idealo, also require the feed to be always available via URL and updated regularly.
Our partnership with idealo has helped us create a beginner-friendly yet robust feed management process that covers all these needs. With Mulwi's ready-to-use customizable idealo template, you will have a balanced feed with everything necessary in minutes. And with our advanced category mapping, you will accurately translate your store's categories into idealo's language even faster. Mulwi also takes care of hosting and refreshing your product feed. Every feed in Mulwi by default has a permanent URL and almost immediately fetches all the changes from your store.
With Mulwi, you will always create ideal product feeds for idealo.
