OnBuy Shopify Feed - Sell On OnBuy marketplace

Increase sales with a product feed to place your goods on OnBuy


What is OnBuy

OnBuy is a newcomer in the marketplace business - it was launched in 2016 with headquarters in Dorset.

Despite the relatively young age OnBuy has already become a popular shopping place for millions of customers. It is visited by 4.8 million shoppers monthly.

The OnBuy marketplace is a web platform that connects shoppers with sellers. It does not sell products directly.

Its product catalog consists of 35 million products mainly in home, garden & pets, electronics & technology, health & beauty, tools & DIY, toys & games categories.

The OnBuy audience is highly interested in buying: on average every visitor looks at 2.78 product pages. Its audience is 63.37% male and 36.63% female.

Currently OnBuy sees a significant sales growth. For example, sales of home and garden products skyrocket 2510% in the last three years.


OnBuy for additional sales

OnBuy offers its visitors a service for finding best product offers from hundreds of merchants in one place. Since it does not make direct sales, additionally to new shoppers you get an opportunity to raise your brand awareness.

Expanding the audience of your store is easily done when you have a product feed file. You have to simply upload this datafeed to promote your product catalog on OnBuy.


Competitive fees

OnBuy charges smaller fees so merchants could offer lower prices and maximize sales. The fees are: sales (5-9%), payment (1.9-2.9%), account subscription £19.00/month.

Sell unique products exclusively

Stores that sell unique items can apply to OnBuy Brand Ownership feature to restrict other stores selling these products.

How to launch the OnBuy catalog

Joining OnBuy takes several simple steps. All you need to do is to establish a merchant profile, confirm your account by email, and enter your store's information. You will then receive approval within several business days.

Your items will be freely featured on OnBuy with no limits on the number of products. You pay a commission for each sale, and a monthly subscription fee.

Create a product datafeed that is automatically updated and use it to offer your goods on OnBuy web-site.


OnBuy product feed

With the product feed file, you may begin marketing your items on OnBuy. Create a product feed that completely adheres to OnBuy's specifications in order for it to be approved by this marketplace. Creating a feed file manually might take hours to achieve tasks like:

Product attributes

Sort mandatory and essential product attributes for each product category.

Only in-stock

Your feed should include only products immediately available for shipping and delivered in three days. OnBuy accepts only such in-stock products.

Ensure source URL

OnBuy fetches the feed over HTTP. You need to make sure that the feed's data source URL is constant.

Generate a fully prepared product feed for OnBuy in a Shopify store admin panel.

Make a feed for OnBuy

Using our Shopify app, you can get a high-quality product feed.

Our software instrument for your Shopify store handles two major duties for the feed. First and foremost, it displays your products as indicated by OnBuy. Second, you can configure the feed data precisely to meet your business needs.

The Shopify program will generate a feed for any store in a matter of seconds, even if the product list has thousands of items.

The software handles the process of hosting feed files. You will be given a URL, which you should simply copy and paste into your OnBuy account.

Create a unique, high-quality feed to attract more customers and increase sales.


Generate the feed how you need

Our application provides you with all of the resources you need to obtain a viable feed:


Automated export of products

Automatically receive a feed containing all the latest changes to the product catalog. Your feed will always include new products, current prices, inventory levels, product images, and more.


Publish only what is relevant

Use the filters provided by our app to add only the products you want to promote on OnBuy. It can be, for example, a specific collection or brand.


Automatic translation

Provide product descriptions in a different language. Use the app's built-in translation feature.


Customize the feed to your needs

You have the option to alter your feed if you want the best results. Create your own feed by altering the provided template. Use complex logic, liquid filters, and variables for presenting product data as you need.

Our customers speak for us

great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
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Akkogear.eu Hong Kong SAR
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
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GrowGrows United Kingdom
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
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Shop Statik United States
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!

Frequently asked questions

Q: What is OnBuy Shopify feed?

The feed file allows a shop to promote its items on OnBuy. This file provides product information such as the title, description, price, size, weight, and so on.

Q: Why is it better to use an app to generate a feed?

Because this file comprises hundreds of data elements, creating a feed file that meets the marketplace standard takes time. The dedicated program generates the feed in minutes and with no mistakes.

Q: Why should I present products on OnBuy?

Every month, millions of visitors utilize OnBuy. It provides extra flow of customers for a Shopify store. Bringing your products to this marketplace will assist you in increasing sales.

Q: Is the number of products in the feed limited?

OnBuy allows merchants to list unlimited number of products. Our app works fast with any number of products in the feed.

Q: How often does OnBuy update the data?

OnBuy requires updated product info. As a result, it updates the feed on a daily basis. Our program automatically regenerates the stream, and OnBuy retrieves the most recent data.

Q: Can I get help in configuring the OnBuy feed?

Please do not hesitate to contact the Mulwi Shopping Feeds support team. Additionally, the app manual may be helpful.

See more frequently asked questions
Q: How can the feed be automatically published to OnBuy?

OnBuy obtains the feed through URL. You do not need to worry about file hosting for a feed because our program does it for you. OnBuy connects to the file through HTTPS.

Q: Can the feed be customized?

You can modify the final feed output as you need. For more information, refer to Customize feed template documentation.

Q: Does the app supports only OnBuy?

Mulwi Shopping Feeds links a Shopify business to dozens of marketplaces at the same time. See the full list.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites