Looking for ideas on how to sell things on Pinterest effectively? With our tips, your store will easily win over the hearts of Pinterest shoppers. Keep reading to discover how to list products on Pinterest and start growing your sales today.
Pinterest can be best described as a combination of social media and a search engine. Users of this platform, often called pinners, can create and interact with posts, as well as search for content on specific topics by keywords.
Online stores promote their brand and sell on Pinterest using a business account. This free indispensable tool will help you show and promote your unique offers on Pinterest, as well as analyze how pinners engage with them.
In the business account, you upload and store your goods in a retail catalog. The products in your catalog are then automatically converted into product pins and shown on your profile page. You can then group relevant pins in boards to give pinners a more enjoyable experience.
Pinterest will organically display all your product pins and boards for free. But you can promote your pins as well. With Pinterest's vast advertising opportunities, you can start small and boost a few specific pins, or scale up and launch complex ad campaigns for many at once. You simply need to tell Pinterest how to show your ads, what's your goal and how much you can spend. Pinterest will then use this data during an auction to decide on the ad placement.
Nearly 537 million people actively seek inspiration on Pinterest every month, and almost half of them regularly come to the platform specifically for shopping. That's a total of up to 270 million potential new customers for your store.
Pinterest shoppers usually spend twice as much as shoppers of other popular social media platforms. You only need to lure these enthusiastic buyers to your store with mesmerizing images.
Curious and open-minded Pinterest shoppers will help you naturally increase your reach. Many users save and share pins without tying to a specific brand, and about 96% of searches on the platform are also unbranded.
Many engaging ad formats, such as carousels, collections, and quizzes, make selling on Pinterest and attracting ready-to-shop users even easier. And even if your campaign ends, your pins will remain and continue appearing organically.
Backlinks from Pinterest give your website more credibility. Moreover, search-optimized pins will appear in the top results not only on Pinterest but also on other big search engines, such as Google and Bing.
Unlike posts on other social media sites, pins don't lose relevance as quickly. They can drive traffic well even years after creation. You can post less frequently while still getting the same value.
Selling on Pinterest is impossible without creating a business account. To get one, you simply need to tell a few words about your store and goals. If you've explored the platform with a personal account before, you can change it to a business one in a single button click.
Next, you should give your new account a personal touch. Businesses with complete profiles are trusted by both pinners and Pinterest. Much like a canvas, your profile page is your way of presenting your brand's unique colorful style.
To start selling products on Pinterest, you also must claim your site. By doing so, you prove to Pinterest that you own it. You then can show this link on your profile and product pins. This lets visitors quickly go to your store and continue shopping there.
Instead of composing pins for each product yourself, you can let Pinterest do it for you by giving it a product feed. It's the fastest and most reliable way to get many products on Pinterest at the same time. However, making a feed manually is just as tedious and error-prone as creating pins by hand. Our product feed software will save you time and effort.
Mulwi's customizable Shopify Pinterest product feed template will give you a detailed feed in just a few minutes. It's packed with everything Pinterest needs and can also include anything you require. You have all the control over the template and can change its structure, which products it uses, and how it presents them.
You can install Mulwi from the Shopify app store and explore it for free with a 7-day trial.
Pinterest supports creativity, but not in the product feed structure. The platform has strict requirements on how you must organize the feed. If you create a Pinterest feed with Mulwi, you will quickly transform your Shopify catalog into a perfect feed that meets all these rules.
Now, you're only one step away from selling online on Pinterest. You just need to upload the feed to your Pinterest catalog. We recommend doing that via a link from Mulwi. In this case, Mulwi will regularly give Pinterest the freshest data, while Pinterest will automatically freshen up your product pins with these updates.
Great job! Now Pinterest will start organically showing your products completely for free. But you can also give some or all your pins a strong boost with paid ads.
Before you get started with ads, you should take extra time to organize your catalog with product groups. These help you pick together relevant products to promote. You can use the default groups that Pinterest offers or create new ones with your own logic.
You can launch your first ads quickly and with minimal setup using automated campaigns. In this case, Pinterest will take care of managing the hardest tasks, such as targeting and bidding. You only have to specify your goal, some basic settings and a daily budget.
If you want more control over your campaign, you can create it manually. This gives you more freedom in choosing your audience, setting your bids and picking ad formats. The best campaign types for online stores that sell with Pinterest are catalog sales and conversions. However, keep in mind that to use the latter, you must also add a Pinterest tag to your website.
Mulwi knows what feeds are best at attracting sales from Pinterest and will help you make one. We've prepared a Shopify product feed template that you simply need to fill out. You can change it as you like if you want to include more details.
After that, just add the link to the feed as a data source for your Pinterest catalog. Mulwi will manage the rest. Our product feed tool will regularly give Pinterest an updated feed so that your pins are always fresh.
With Mulwi, your product feeds will make you and your pins rich.
Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!
Beewise
Netherlands
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
Maxstore.no
Norway
Great app, great support by the team.
Do not hesitate to use it if you need Xml export like us.
Works perfectly!
Thank you Mulwi.
Petopy Shop
Turkey
Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one
Olivia & Kate
Netherlands
Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!
Shishi Chérie
Germany
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!
PetPost
Australia
Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.
Ciabalù
Italy
Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)
Hypeone
Germany
A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!
K and L Wines
United Kingdom
Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended
Furnhouse ApS
Denmark
Fast service responce, great app.
I use this app for a dynamic xml feed for a affiliate marketing.
Beauty Outlet
United Kingdom
Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.
Pandera
Romania
Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.
Meaco (U.K.) Limited
United Kingdom
Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.
Looptop.se
Sweden
The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.
OMNES
United Kingdom
Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.
Akkogear.eu
Hong Kong SAR
great services, saved me lots of time with google shopping ads , great customer service as well; thank you
Parfumfrance.com
France
This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.
City Jeans
USA
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
Ottoman Hands
United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.
Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
Model Secrets
United Kingdom
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
cadde374
Turkey
WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING
InnoviTechie
Greece
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!
Time Resistance
Lithuania
I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.
Chef Bruni
Slovenia
Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!
FINDRA Clothing
United Kingdom
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
WULF BELTTON
Sweden
I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.
JACK & JONES Thessaloniki/Larissa
Greece
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
Living Simply House
United Kingdom
We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!
ParrishLA
USA
I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.
Unlimited Stories
Sweden
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com
Decords
Estonia
We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.
La La Land Store
Portugal
Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.
GGV Eyewear
UK
We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.
Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.
Shaping new tomorrow Denmark
Denmark
Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.
JANIMARE
Germany
They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!
ArenaMarkt
Greece
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.
Reisenthel Singapore
Singapore
We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.
Ascopharm
Germany
Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.
Tričko z čtvrti
Czechia
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
Gaukpigiau
Lithuania
Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.
Styleserver Schmuck und Accessoires
Germany
Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.
GrowGrows
United Kingdom
I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything
IEWAREHOUSE
Ireland
Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
Lilla Orangeriet
Sweden
Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.
Netlens
Sweden
Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.
Poolpirat
Germany
Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.
Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.
Devola
United Kingdom
A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.
Flowers & Plants Co
United Kingdom
Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!
Shop Statik
United States
One of the best app on Shopify to export feeds. Very simple.
Support is ready to help you
Great!
IBBE DESIGN France
Italy
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