Looking for ideas on how to sell things on Pinterest effectively? With our tips, your store will easily win over the hearts of Pinterest shoppers. Keep reading to discover how to list products on Pinterest and start growing your sales today.
Pinterest can be best described as a combination of social media and a search engine. Users of this platform, often called pinners, can create and interact with posts, as well as search for content on specific topics by keywords.
Online stores promote their brand and sell on Pinterest using a business account. This free indispensable tool will help you show and promote your unique offers on Pinterest, as well as analyze how pinners engage with them.
In the business account, you upload and store your goods in a retail catalog. The products in your catalog are then automatically converted into product pins and shown on your profile page. You can then group relevant pins in boards to give pinners a more enjoyable experience.
Pinterest will organically display all your product pins and boards for free. But you can promote your pins as well. With Pinterest's vast advertising opportunities, you can start small and boost a few specific pins, or scale up and launch complex ad campaigns for many at once. You simply need to tell Pinterest how to show your ads, what's your goal and how much you can spend. Pinterest will then use this data during an auction to decide on the ad placement.
Selling on Pinterest is impossible without creating a business account. To get one, you simply need to tell a few words about your store and goals. If you've explored the platform with a personal account before, you can change it to a business one in a single button click.
Next, you should give your new account a personal touch. Businesses with complete profiles are trusted by both pinners and Pinterest. Much like a canvas, your profile page is your way of presenting your brand's unique colorful style.
To start selling products on Pinterest, you also must claim your site. By doing so, you prove to Pinterest that you own it. You then can show this link on your profile and product pins. This lets visitors quickly go to your store and continue shopping there.
Instead of composing pins for each product yourself, you can let Pinterest do it for you by giving it a product feed. It's the fastest and most reliable way to get many products on Pinterest at the same time. However, making a feed manually is just as tedious and error-prone as creating pins by hand. Our product feed software will save you time and effort.
Mulwi's customizable Shopify Pinterest product feed template will give you a detailed feed in just a few minutes. It's packed with everything Pinterest needs and can also include anything you require. You have all the control over the template and can change its structure, which products it uses, and how it presents them.
You can install Mulwi from the Shopify app store and explore it for free with a 7-day trial.
Pinterest supports creativity, but not in the product feed structure. The platform has strict requirements on how you must organize the feed. If you create a Pinterest feed with Mulwi, you will quickly transform your Shopify catalog into a perfect feed that meets all these rules.
Now, you're only one step away from selling online on Pinterest. You just need to upload the feed to your Pinterest catalog. We recommend doing that via a link from Mulwi. In this case, Mulwi will regularly give Pinterest the freshest data, while Pinterest will automatically freshen up your product pins with these updates.
Great job! Now Pinterest will start organically showing your products completely for free. But you can also give some or all your pins a strong boost with paid ads.
Before you get started with ads, you should take extra time to organize your catalog with product groups. These help you pick together relevant products to promote. You can use the default groups that Pinterest offers or create new ones with your own logic.
You can launch your first ads quickly and with minimal setup using automated campaigns. In this case, Pinterest will take care of managing the hardest tasks, such as targeting and bidding. You only have to specify your goal, some basic settings and a daily budget.
If you want more control over your campaign, you can create it manually. This gives you more freedom in choosing your audience, setting your bids and picking ad formats. The best campaign types for online stores that sell with Pinterest are catalog sales and conversions. However, keep in mind that to use the latter, you must also add a Pinterest tag to your website.
Mulwi knows what feeds are best at attracting sales from Pinterest and will help you make one. We've prepared a Shopify product feed template that you simply need to fill out. You can change it as you like if you want to include more details.
After that, just add the link to the feed as a data source for your Pinterest catalog. Mulwi will manage the rest. Our product feed tool will regularly give Pinterest an updated feed so that your pins are always fresh.
With Mulwi, your product feeds will make you and your pins rich.
