Thinking about expanding your business? Then you should definitely sell your things on Rakuten Advertising, one of the world's largest global affiliate marketing networks.
Some of Rakuten's well-known products include the online marketplace Rakuten Ichiba, the messaging app Viber, and the telecommunications network Rakuten Mobile.
Another of Rakuten Group's prominent businesses is Rakuten Advertising, a provider of affiliate marketing solutions previously known as Rakuten Marketing. On this platform, you as a merchant will find up to 150,000 premium partners ready to promote your brand across various display, media, and search channels. Rakuten Advertising also lets you show native ads to millions of users of the vast Rakuten ecosystem.
Publishers you've partnered up with will also find here your promotional materials, such as product descriptions and referral links.
Affiliates will use the assets you provide to create ads on their blogs, websites, social media, or any other online resource. Viewers who click on one of these ads will then be redirected straight to your store. Once that happens, Rakuten will start monitoring what these visitors do on your website to check if they make a purchase.
Retailers who sell products on Rakuten usually use a cost-per-action (CPA) model. In this case, you reward publishers for the sales they drive with a commission. You're free to decide which rates to set, as long as you specify them in your affiliate program. For example, you can have a fixed rate for any sale, or pay a percentage of the customer's order value.
The followers of hundreds of diverse affiliates from all over the world, millions of users of Rakuten's services – all these people can become your happy customers.
If you sell with Rakuten, you can present your brand on many trusted sources which will not just spread the word about you but also increase your credibility.
Merchants selling on Rakuten are safe from spending on customers who don't buy anything since the payments are made just for the ad clicks that end in sales.
Rakuten has a dedicated Insights & Analytics Portal with dozens of customizable reports that can help you analyze your and your affiliates' performance in real time.
Rakuten's exclusive Affiliate Intelligence powers the Partnership Discovery, an advanced tool for finding publishers that work best with your product categories.
Rakuten's AI-driven Placement Recommender feature will help you discover untested, yet potentially most profitable places for placing your ads.
You first need to reach out to Rakuten via their contact form and schedule a meeting to negotiate your goals, cooperation plans, and further steps. After you provide all the necessary information, Rakuten will carefully double-check your business and see whether it meets the platform's requirements.
Once verified, you will be registered as an Affiliate Advertiser on Rakuten's platform. You should now log in to your new account and set everything up in it. Be sure to carefully fill out every section of your program page, from policies to contacts, as publishers won't be able to see or reach out to you if your profile is incomplete. Now is also the time to list your products on Rakuten, but to do this, you will need a product feed.
A feed lets you quickly get any amount of products on Rakuten Advertising in one go. But you won't benefit much from this speed and efficiency if you decide to create a feed manually.
This is where you'll need a professional product feed software like Mulwi. With it, you can make a detailed feed for any products you choose in just a few clicks. All you have to do is use our ready-made customizable Shopify Rakuten product feed template.
Ready to try it yourself? You will find Mulwi in the Shopify app store.
Have you decided what types of advertising channels you will work with? Because Rakuten has separate feed specifications for each of them. But you won't have to choose just one if you create a feed with Mulwi. Our Rakuten feeds are balanced for all of them at the same time.
Now, you only need to upload this product feed to your Rakuten advertiser account. If you use a feed link from Mulwi for this task, your publishers will always see the most recent data directly from your Shopify store, as Mulwi will regularly send Rakuten an updated feed.
Congratulations, you're now fully prepared to meet your new partners! But selling online on Rakuten Advertising effectively means that you don't just sit back and wait for publishers to get in touch with you first. Being proactive yourself is a much better approach, and the best place to start is by checking out Rakuten's Partnership Discovery tool.
A product feed is often the answer to the question "How do I get my products on Rakuten or any other sales channel?"
The best and fastest way to make a feed is with specialized software. Mulwi is exactly what you need, as it will help you get a high-quality feed in a matter of minutes. Mulwi has a pre-built Rakuten product feed template that you just need to fill up, but if you want to add more details, you can freely alter it as you see fit. And if you wish to change the product data as well, our app has many tools for any of your demands, including category mapping, translation, and dynamic expressions.
With Mulwi, Rakuten will always say "Super!" about your product feeds.
