Shopping24 Shopify Feed - Sell On Shopping24 commerce network

Increase sales by displaying products on Shopping24 network sites via a product feed


What is Shopping24

Shopping24 is a platform that helps online shops grow their audience and sales. It is one of the largest commerce networks in Europe.

Shops display their products on websites operated by this platform. Shopping24 website network includes,, etc.

Additionally, the websites of around 200 publishing partners are used to promote products.

The Shopping24 network has been on the market for over 20 years. In 2020 this platform reached the mark of more than 100 million active products for the first time. 2021 is called the most successful year in its history.


Shopping24 commerce network to boost sales

Get more sales for your store by placing your products on websites that are part of the Shopping24 network.


Targeted traffic

Shopping24 owns topic-oriented shopping websites. Such sites attract customers with specific interests, allowing stores to increase their reach and sales.

Cooperation with affiliate networks

Get more sales with Shopping24. Use your current promotions on affiliate networks. It may be AWIN, Daisycon, Rakuten Affiliate, TradeDoubler.

How to sell on Shopping24

Shopping24 provides online stores with access to 10 product search engines. In addition, dozens of publishers are available, including Google Shopping Ads.

This commerce network continues to expand, adding such web portals as in Switzerland, in Austria, and in the Netherlands to preexisting websites,, ,, and

Web portals owned by Shopping24 are topic-targeted; for example, promotes fashion products. Such segmentation attracts targeted traffic. Visitors of these portals are interested in buying offered products.

A store owner can push their product catalog to get additional sales on the commerce network. Billing is based on the product category and the device used by the page visitor (desktop/tablet or mobile).

Make selling on Shopping24 easy by using a product feed with full data on your products.


Make Shopping24 feed with the app

Promote your product catalog on the Shopping24 platform using a product feed file. The quality of the product feed directly influences the sales results and profitability. The higher the feed quality is, the better quality of the generated traffic you get from Shopping24.

To achieve high-quality feed it has to be crafted in a specific configuration that incorporates a few compulsory information fields. Otherwise, the feed won't be recognized by this shopping platform. Producing such a feed often takes numerous hours, which you will spend on tackling things such as:

Keeping data within limits

Shopping24 restricts the maximum data size contained in such fields as product title, SKU, description, etc. The app can truncate these fields to be below the limit.

Strict price format

The commerce network specifies a strict format for prices. For example, you should exclude a price with 0 value and include VAT tax. The app automates such work.

Category mapping

Your products should be placed in the same categories Shopping24 provides. Mapping your store categories to Shopping24 taxonomy is time-consuming.

Generate a fully viable product feed without a hassle. Using our app, you will get a high-quality feed that meets all Shopping24 requirements.

Generate a feed for Shopping24

Get a Shopping24 Shopify feed with a user-friendly application by Mulwi. This software tool will simply save you from having to deal with many of the technicalities of the Shopping24 feed.

You will receive a feed file in several clicks. This document is fully prepared to be submitted to Shopping24. Simply paste the feed URL into your Shopping24 account.

All you have to do is to push your feed into your Shopping24 business account. Our application takes care of most technical issues, including automated updates.


Get a higher quality feed

A feed generated with our app more than simply complies with Shopping24 guidelines. Our tool provides you with the functionality you might need when creating a high-quality feed:


Automated export of products

Your feed will always have a new product, prices, stock statuses, product images, etc. Our app automatically exports recent changes to the feed file.


Translate published products automatically

Get the product feed in a language you need with built-in translation functionality.


Customize feed as you need

Customize the feed to make it best suit your business needs on Shopping24. Use liquid filters and variables to add custom data fields into your feed.


Easy category mapping

Our app helps you to place your products accordingly to the Shopping24 category taxonomy. Mapping Shopify categories from your store to Shopping24 becomes easy with our app.


Feed file hosting solved

Shopping24 will always have access to your feed. Our app provides a reliable hosting service for generated feeds.

Our customers speak for us

review logo Norway
The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!
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Ottoman Hands United Kingdom
Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.
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Gaukpigiau Lithuania
Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.
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Decords Estonia
One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and

At first, I had an error with CDON and wrote an email to customer support. I was surprised that they answered me within 15 minutes, it was great. Customer support started to work with my problem and after a few emails more my problem was solved and all listings were added to CDON. Moreover, I had errors in my listing, which was not their problem and they gladly fixed them and made listings look better on the marketplace. I am more than satisfied with their app, service, and communication.

Use this app and you will not regret it, guys are super friendly.
Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.
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PetPost Australia
Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!

Frequently asked questions

Q: What is Shopify feed for Shopping24?

Promote your products on targeted websites operated by Shopping24. The product feed file is used to export the data to this platform. This specialized file contains such data as product title, description, price, size, weight, etc.

Q: Why should a store sell on Shopping24?

Place your products on different websites, and boost your sales. Shopping24 is one of the most popular platforms that operates dozens of sites. It attracts millions of visitors every month.

Q: Why is it recommended to use an app for a product feed?

Each feed is a container with dozens of data entries on thousands of products. Manually editing the feed file is time-consuming and prone to errors. The specialized app generates a higher quality feed in minutes and without errors.

Q: Does the app limit the number of products included?

Mulwi app supports product catalogs of any size. Shopping24 also has no such limit.

Q: Why should a feed be constantly regenerated?

You should update the feed file on any change in the product catalog. The online marketplace requires data entries in the feed to be as recent as possible. Our app updates the feed instantly, and Shopping24 usually fetches it every 24 hours.

Q: Can I get help in configuring the Shopping24 feed?

Do not hesitate to contact the Mulwi Shopping Feeds support team. Additionally, the app documentation may be helpful.

See more frequently asked questions
Q: How can the feed be automatically published to Shopping24?

Our app generates a feed file and gives you a URL to it. Shopping24 provides several feed uploading methods, and our app supports all of them. We recommend publishing by pasting the URL to the feed.

Q: Can the feed output be modified?

You can customize the resulting feed output according to your preferences. Refer to the Customize feed template documentation.

Q: Does the app supports only Shopping24?

Mulwi Shopping Feeds connects a Shopify store to dozens of marketplaces simultaneously. See the full list.

Q: Why is category mapping required?

Your store categories may differ from those on Shopping24. Mapping allows you to correctly connect the categories of your store with the Shopping24 taxonomy.

Q: How to make Category Mapping?

Refer to the Category Mapping documentation on how to make a category mapping.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites