Target Shopify Feed - Sell On Target

Increase your sales with Target marketplace via a product feed


What is Target

Target is a network of offline stores with an online marketplace for online shopping. The offline store network includes close to 1750 stores in 49 states. Online marketplace is available at

Customers can buy at Target items from various categories. The range is from household goods, electronics to clothes and exclusive collections.

Unlike other online shopping centers Target has a very thoughtful approach to sellers on its platform. All brands and merchants on Target are hand-picked.

While seller hand-picking is highly beneficial to shoppers, who get high-quality experience, this bring benefits to sellers themselves.

Target marketplace demonstrates double digit yearly traffic increase. This traffic increase is served by only several hundreds of sellers. This means low competition with quick rise in number of potential customers.

Increase sales with Target

Target's online marketplace attracts 200 million monthly visits while growing up to 50% yearly. The number of sellers is close to 300. This makes Target one of the fastest-growing online sales channel with low competition.

Join this marketplace to get new orders for your Shopify store.

Big potential audience

Almost 75% of the U.S. population lives within 10 miles of a Target store.

Digital sales grow

Sales online represent 18.9% of $106.01 billion in total Target yearly revenue.

How to start with Target

Target's key deal is offering products of high quality. A store can start selling on this marketplace if its products have higher functionality, durability, etc. than goods of Target's own brands. Target's managers hand-pick the products a merchant offers for sale.

After ensuring your products are of high quality send a request to join the marketplace by filling an online form. Additionally, you may be certified for specific programs within Target. For example, you may qualify as a diversity supplier.

When you are granted access to this platform, you can start preparing your product catalog. Generate a feed file with the data on the products for placing on Target marketplace, and then submit it to your account.

Target product feed

Push your goods to Target's online marketplace using a product feed file. You may spend hours to prepare such file that fully meets the requirements of this digital sale platform. Simplify the feed generation with an app which solves complex tasks for you:

Feed specifications

Sort out the correct product attributes for each product category.

Curated products

Send only products that you specifically pick for sale on Target.

Only in-stock

Your feed should include only products that are immediately available for shipping.

Obtain a valid product feed using a dedicated app for generating the feed file.

Get a product feed for Target

Obtain a valid product feed in a few clicks using our Shopify app. This document will be generated automatically is seconds. It will be fully prepared for submission to Target.

The app provides two ways of accessing the file. You can download it directly, or use an URL to it.

Having a product feed all you have to do is to push it into your merchant business account on this biggest online selling platform in USA.

Upload the feed to Target in the most convenient way for you find suits you best.

Our application takes care of most technical issues, not to mention the automated feed update.

Get the feed exactly as you want

Our app provides you with all the functionality to generate a feed file:


Automated export of products

Your feed will always have all new changes in the store catalog. New items, prices, stock availability, updated pictures, etc. will be automatically tracked and added.


Choose what products to publish

Apply filters to fill the feed with items you want to include. For example, you can push products of a specific collection or brand.


Automatic feed language translation

Our app can make a feed in a native language for the region you sell. Use app's built-in translation functionality.


Modify the feed

You can get a perfectly individual feed by customizing a default feed template. Modify the feed in any way you need in our app. Customize the template to include complex logic, liquid filters and variables for selecting custom data fields.

Our customers speak for us

We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace. Additionally, the developer of this app is very helpful and proactive in resolving any issues that I had in the course of using this feed. Moreover, there’s also quite a number of third party channels that this Shopify extension supports — I would highly recommend that you give this app a go if you’re looking for a way to scale your business to other marketplaces from your Shopify base.
Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.

Frequently asked questions

Q: What is Target Shopify feed?

A feed is a file with full information on products prepared to be sold on this marketplace. This file is a medium that provides data on products from Shopify to the Target.

Q: Why I should use an app to generate a feed?

A feed contains thousands of data entries. It is time-consuming to generate a feed file manually. The specialized app creates the feed in minutes without errors.

Q: Why is it worth connecting a store to Target?

The Target marketplace is used by millions of visitors regularly. This is one of the biggest retailer in the USA with double digit growth of its online sales.

Q: Is the maximum number of products in the feed limited?

Our app imposes no limits on the product catalog size. It works perfectly with any number of products.

Q: Do I have to regenerate the feed on any product catalog change?

Our app constantly tracks all changes in the product catalog. The feed file is updated instantly. However, the feed is not pushed to Target at the same moment, typically it takes around 24 hours to be renewed.

Q: Can I ask for help to set up the Target feed?

In case of any problems, feel free to contact the Mulwi Shopping Feeds support team. Additionally, the app documentation may be helpful.

See more frequently asked questions
Q: How can I automatically publish a feed to Target Shopping?

Our app provides all the main methods for feed uploading. Generate a feed file and paste the feed URL into your Target account. Refer to the app manual for more info.

Q: Can I adjust the feed template to my needs?

Customize the feed as you need when using our app. Refer to Customize feed template documentation.

Q: Does the app support only the Target marketplace?

Mulwi Shopping Feeds lets you connect your Shopify store to multiple marketplaces simultaneously. See the full list.

Q: Why is category mapping required?

Category mapping connects categories of your Shopify store to marketplace categories.

Q: How to make Category Mapping?

Refer to the Category Mapping documentation on how to make a category mapping.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites