Back to Selling Guides

How to sell on
Webgains

Seeking new opportunities to expand your business? With Webgains, you can get the most out of affiliate marketing. Keep reading to learn how to sell products on Webgains and make smart connections that will attract success.

What is Webgains?

What is Webgains
Webgains is an affiliate marketing network that has been connecting top-tier advertisers and publishers since 2005. It is currently a part of the digital marketing organization called ad pepper media Group.

Webgains is based in the UK and has eight offices in Europe, namely in Bristol, London, Manchester, Amsterdam, Paris, Madrid, Milan, and Nuremberg. This international team of over one hundred employees uses its world-class expertise and cutting-edge technology to help more than 1800 merchants who sell with Webgains build new relationships, drive more customers, and gain profit.

How does Webgains work?

How Webgains works
Merchants sell on Webgains through an affiliate program. You, the advertiser, will use it to clearly outline your brand's story, goals, and terms of cooperation to the future partners.

Each program has a dedicated page on the platform where publishers can view all this information and apply to work with you. Approved publishers will also find your promotional creatives on this page, including banners, product details, and referral links.

Webgains Program Page

Affiliates will use the materials you provide to promote you on their websites, blogs, social media, or elsewhere. Their ads will take anyone who clicks on them directly to your store. Webgains will then track the visitor's activity on your website to check whether they eventually become your customer.

You repay your partners for every successful sale they drive with a commission. Webgains allows you to decide on the commission rates on your own. Retailers most commonly choose to pay off a percentage of the customer's order value.

Unfortunately, you cannot sell products on Webgains for free. You will have to pay a monthly fee that depends on the services you use. However, its size is insignificant compared to the benefits and profits you get from this network.

Benefits of using Webgains

1. Huge pool of affiliates

If you're selling on Webgains, you gain access to a constantly expanding network of over 250,000 vetted publishers from more than 150 countries.

2. Low-risk marketing

You don't need to worry about unprofitable clicks and unqualified leads. On Webgains, you only pay for the results, and even name your price for them.

3. Increased brand exposure

Your partners can vouch for you to their vast, established, worldwide audiences, helping you reach new people and earn their trust.

4. B Corp certified

Webgains is the first affiliate network to receive the B Corp status for demonstrating high standards in performance, transparency, and accountability.

5. Advanced partner search

Webgains has an Affiliate Discovery tool that uses AI and ML technologies to recommend the most suitable publishers for your program.

6. Custom commissioning rules

With a Smart Commissions feature, you can set up multiple different commissioning schemes for specific products and publishers.

How to start selling on Webgains

How to start selling on Webgains
Ready to start selling products on Webgains? You're only five steps away from getting your first orders through this platform!

Send a request to sign up on Webgains

To join the network, new advertisers must first reach out to the Webgains team. You can get in touch with them through the contact form on the company's main website. Webgains will then arrange a meeting with you to discuss all aspects of your future cooperation, including the service level and pricing plan.

Set up your Webgains account

Great, you've agreed on the cooperation terms and received the credentials to access the advertiser platform. But it's still a bit too early to list your products on Webgains. You need to set up a few other things in your new account before that. If you don't, publishers won't be able to have any business with you at all.

Firstly, you must add tracking to your Shopify store. This will let Webgains record what referred shoppers do on your site and whether they buy something. And secondly, you must complete your affiliate program. Give your partners everything you've got: attractive description, competitive commissions, and, of course, diverse assets.

Install the Mulwi feed app to create a Webgains feed

Next comes the answer to your burning question "How do I get my products on Webgains?" You will need to prepare a product feed for that. However, we don't recommend you just go and make one manually. You're very likely to take long hours to do this and even end up with some errors slipping in.

Our product feed software has you covered. We have a customizable Shopify Webgains product feed template that will help you create a flawless feed out of your Shopify catalog in a matter of minutes. You just need to match the template's attributes to the information from your store. If you want to, you can also filter what products go in the feed and change their presentation.

Curious to see Mulwi in action? Then get it from the Shopify app store and experience hassle-free feed management for yourself.

Set up and connect the feed with Webgains

Webgains expects all product feeds to follow its specifications. If you create a feed with Mulwi, you won't have to worry about breaking any of these rules. We've infused our Webgains feeds with a perfect blend of necessary and recommended.

Now that you have the feed, it's finally time to get your products on Webgains. All that's left is to connect the feed to your advertiser account. If you do so using the feed URL from Mulwi and turn on scheduled updates, Webgains will regularly receive a fresh file with your store's most recent information. Once processed and validated, your newly linked feed will become available to publishers.

Find Webgains affiliates

You're almost there! Just submit your affiliate program to the Webgains quality team for a final check. After verification, your program will go live, and you will finally start selling online on Webgains. Don't stop yet, though, because you will succeed much faster if you take the initiative and invite new partners yourself. The Affiliate Discovery tool will greatly help you in this search.

What is Shopify feed for Webgains and how to create one?

Shopify feed for Webgains
A Shopify product feed is a regular text file that compactly represents your store's offers.

When you want to sell products on Webgains or other sales channels, you can use the feed to quickly upload information about all your items in one go. With the right approach, feeds can serve you well at not only transferring data but also attracting shoppers and driving sales.

Our partnership with Webgains has helped us make our feed management process both robust and intuitive. Thanks to Mulwi's template for Webgains, you can create a balanced feed that will show your products in the best light in just a few clicks. If you want to add your brand's charm to the template or product data, Mulwi has countless tools for any occasion. And our advanced category mapping will ensure that your stars don't accidentally get lost in the wrong categories.

Webgains Feed Template

With Mulwi's product feeds, you will gain hundreds of new happy customers on the web.

Best practices for selling on Webgains

Best practices for Webgains
Want to sell successfully on Webgains? These simple yet effective tricks will give you an edge over your competitors:
  • Add the full text names of product categories in your desired language rather than just their IDs. Webgains automatically replaces all IDs with the category names in English, but in this way, it won't misinterpret your categorization.
  • Include up to 10 custom fields to the feed. For example, you can highlight bestsellers, or explain the details of a promotion.
  • Make sure that all your products have either a Stock Keeping Unit (SKU) or a Manufacturer Part Number (MPN) listed in the feed. These attributes are especially important if you plan to partner with price comparison websites.
  • Specify all available shipping options and their costs. This will help both publishers and customers understand your delivery policy better.
  • Set up regular updates for your assets. Ideally, your product feeds should be refreshed daily, while links and banners should be checked at least two weeks before any major event.
  • Try working with different types of publishers to find the ones that are a perfect fit. Some beginner-friendly options are bloggers, social media influencers, editorial, cashback, and voucher sites.

Frequently asked questions

How many products can I add to the feed?

Can I change the Webgains feed template?

Why is Category Mapping required for Webgains?

Can I exclude certain (e.g. out-of-stock) products from my feed?

Can I create different feeds for multiple regions?

Does Mulwi only support the Webgains sales channel?

Our customers speak of us

Beewise

Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!

Beewise

Beewise

Netherlands

Maxstore.no

The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!

Maxstore.no

Maxstore.no

Norway

Petopy Shop

Great app, great support by the team. Do not hesitate to use it if you need Xml export like us. Works perfectly!

Thank you Mulwi.

Petopy Shop

Petopy Shop

Turkey

Olivia & Kate

Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one

Olivia & Kate

Olivia & Kate

Netherlands

Shishi Chérie

Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!

Shishi Chérie

Shishi Chérie

Germany

PetPost

Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!

PetPost

PetPost

Australia

Ciabalù

Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.

Ciabalù

Ciabalù

Italy

Hypeone

Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)

Hypeone

Hypeone

Germany

K and L Wines

A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!

K and L Wines

K and L Wines

United Kingdom

Furnhouse ApS

Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended

Furnhouse ApS

Furnhouse ApS

Denmark

Beauty Outlet

Fast service responce, great app.

I use this app for a dynamic xml feed for a affiliate marketing.

Beauty Outlet

United Kingdom

Pandera

Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.

Pandera

Romania

Meaco (U.K.) Limited

Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.

Meaco (U.K.) Limited

United Kingdom

Looptop.se

Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.

Looptop.se

Sweden

OMNES

The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.

OMNES

United Kingdom

Akkogear.eu

Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.

Akkogear.eu

Hong Kong SAR

Parfumfrance.com

great services, saved me lots of time with google shopping ads , great customer service as well; thank you

Parfumfrance.com

France

City Jeans

This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.

City Jeans

USA

Ottoman Hands

Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.

Ottoman Hands

United Kingdom

Model Secrets

I was very happy with the support I received setting up our product feed on AWIN.

Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.

Model Secrets

United Kingdom

cadde374

I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.

cadde374

Turkey

InnoviTechie

WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING

InnoviTechie

Greece

Time Resistance

The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!

Time Resistance

Lithuania

Chef Bruni

I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.

Chef Bruni

Slovenia

FINDRA Clothing

Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!

FINDRA Clothing

United Kingdom

WULF BELTTON

Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!

WULF BELTTON

Sweden

JACK & JONES Thessaloniki/Larissa

I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.

JACK & JONES Thessaloniki/Larissa

Greece

Living Simply House

It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.

Living Simply House

United Kingdom

ParrishLA

We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!

ParrishLA

USA

Unlimited Stories

I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.

Unlimited Stories

Sweden

Decords

One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com

Decords

Estonia

La La Land Store

We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.

La La Land Store

Portugal

GGV Eyewear

Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.

GGV Eyewear

UK

Shaping new tomorrow Denmark

We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.

Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.

Shaping new tomorrow Denmark

Denmark

JANIMARE

Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.

JANIMARE

Germany

ArenaMarkt

They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!

ArenaMarkt

Greece

Reisenthel Singapore

We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

Reisenthel Singapore

Singapore

Ascopharm

We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.

Ascopharm

Germany

Tričko z čtvrti

Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.

Tričko z čtvrti

Czechia

Gaukpigiau

Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.

Gaukpigiau

Lithuania

Styleserver Schmuck und Accessoires

Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.

Styleserver Schmuck und Accessoires

Germany

GrowGrows

Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.

GrowGrows

United Kingdom

IEWAREHOUSE

I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything

IEWAREHOUSE

Ireland

Lilla Orangeriet

Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.

Lilla Orangeriet

Sweden

Netlens

Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.

Netlens

Sweden

Poolpirat

Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.

Poolpirat

Germany

Devola

Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.

Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.

Devola

United Kingdom

Flowers & Plants Co

A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.

Flowers & Plants Co

United Kingdom

Shop Statik

Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!

Shop Statik

United States

IBBE DESIGN France

One of the best app on Shopify to export feeds. Very simple. Support is ready to help you

Great!

IBBE DESIGN France

Italy

Independent app rating on Shopify.
400+ reviews with 5 star rating
Want to talk?
Let’s book a call!

It’s time to see the Mulwi app in action.

Our expert will be glad to help you learn how the app can benefit your business.