Wish Shopify Feed - Sell On Wish online mall

Get new orders by placing products on Wish using a product feed


What is Wish

Wish is an online marketplace founded in the USA and focused on mobile users. It is an online mall where visitors can browse and buy items from sellers.

Since Wish was founded in 2010, it has achieved global popularity. It mirrors the shopping process in offline brick-and-mortar stores.

This marketplace is known for its personalized approach. Customers gets an individual product feed tailored to their browsing and buying history.


Wish for additional sales

The engaging experience and low prices Wish offers to its visitors attract millions of shoppers every day. Get additional sales on this online mall by presenting your goods. Simply generate a product feed to get additional revenue.


Active shoppers

More than 10 million users from 60+ countries place about a million orders a day. The average customer spends 20 minutes on Wish daily.

Additional promotions

Wish often launches promotional campaigns for its products. This brings more traffic for your items.

How to launch the Wish catalog

Joining Wish is an easy task - all it takes is to fill out the form. Then simply wait for an invitation to become a seller on this platform.

As a merchant, you can have only one account on Wish. However, sellers may request an additional account to use in exceptional situations.

Selling on Wish does not require monthly fees from you. Instead, this marketplace takes a cut of your revenue. Typically this is 15%.


Wish product feed

Wish is a marketplace that offers shoppers products from multiple unrelated product categories. Therefore, you will have to prepare a product listing to help place your products in the right categories.

This product listing also has to provide recent and detailed information on each of your products. You can obtain such a listing with a product feed.

Use an app to generate a feed. Save hours of your time, and omit solving such feed-related problems as:

No duplicates

Wish prohibits duplicate products. An app for feed generation easily fills the feed with only unique items.

Feed file content

Wish requires a feed in CSV format filled with mandatory attributes. By creating the feed manually, you can skip some required attributes.

Compliance with price requirements

Product prices on Wish should match your localized currency and include shipping.

Our user-friendly app will save your time and generate a feed file without errors. You can control the feed configuration in your Shopify admin panel.

Make a feed for Wish

Take advantage of the auto-generated feed for your product listing on Wish. It provides full disclosure of your goods while still meeting marketplace requirements.

Use our Shopify app to get a product feed of higher quality which attracts more customers.

With our tool, you cover several main tasks for the feed. The app presents products as it is specified by Wish. The data on products are formatted in a way you need to get the best results.

Generate a feed in a moment, even if your catalog contains thousands of products.


Get the feed you need

Our app provides you with all the essential tools you might require for a practical product feed:


Automated export of products

Your feed will always have a new product, prices, stock statuses, product images, etc. Our app automatically exports recent changes to the feed file.


Publish only what is relevant

Use filters our app provides to you to include in the feed only products you want to promote on Wish. For example, it can be a specific collection or brand.


Automatic translation

Present product descriptions in another language. Use the app's built-in translation functionality.


Feed is open to customization

You can get a perfectly individual feed by customizing a default feed template. Modify the feed in any way you need in our app. Customize the template to include complex logic, liquid filters and variables for selecting custom data fields.

Our customers speak for us

review logo
Model Secrets United Kingdom
I was very happy with the support I received setting up our product feed on AWIN.

Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.
review logo
Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!
review logo
Living Simply House United Kingdom
It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.
review logo
cadde374 Turkey
I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.
We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

Additionally, the developer of this app is very helpful and proactive in resolving any issues that I had in the course of using this feed. Moreover, there’s also quite a number of third party channels that this Shopify extension supports — I would highly recommend that you give this app a go if you’re looking for a way to scale your business to other marketplaces from your Shopify base.
review logo
Time Resistance Lithuania
The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!

Frequently asked questions

Q: What is Wish Shopify feed?

You should use the feed file to provide full information on your products on Wish. This file contains such data as product title, description, price, size, weight, etc.

Q: Why is it better to use an app to generate a feed?

Each product in a feed file should meet the comparison engine's format specification. Having to format thousands of products manually is tedious. The specialized app creates the feed in minutes without errors.

Q: Why should a store represent products on Wish?

Wish is used by millions of visitors every month. It is a source of additional potential customers. Placing your products on this comparison engine will help you to increase sales.

Q: Is the number of products in the feed limited?

Our app works fast with any number of products in the feed. Wish also has no product quantity limit.

Q: How often does Wish update the data?

Wish requires fresh data on products, so it updates the feed daily. Our app regenerates the feed automatically, and Wish will fetch the latest data.

Q: Can I get help in configuring the Wish feed?

Feel free to contact the Mulwi Shopping Feeds support team. Additionally, the app manual may be helpful.

See more frequently asked questions
Q: How can the feed be automatically published to Wish?

Wish fetches the feed by URL. You do not have to think about file hosting for a feed - our app hosts the feed. The file is accessed by Wish over HTTPS.

Q: Can the feed be customized?

You can modify the final feed output as you need. For more information, refer to Customize feed template documentation.

Q: Does the app supports only Wish?

Mulwi Shopping Feeds connects a Shopify store to dozens of marketplaces simultaneously. See the full list.

Q: How to exclude some products from the feed?

Use the filtering functionality of the app.

Q: Can I choose from which warehouse to export inventory data?

Our app allows selecting the inventory location that hosts products included in the feed. See the Stock Location option details.

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites

Expand your sales channels

Connect your store to the world's major marketplaces, affiliate marketing networks,
price aggregators, and product comparison sites