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Awin

1. Connect your store to Awin​

Connecting your store to Awin is executed through a respective account on its platform.

Register an account​

In order to create an Awin account, you must contact Awin's support team.

Steps
  1. Go to the Awin sign up page.
  2. Click the Advertiser Sign Up button.
  3. Fill out the contact form.
  4. Click Submit to send the connection request.
NOTE

The contact form is different for each supported territory.
Before filling out the form, check that Awin's website shows you a correctly localized version of the webpage.

Afterwards, wait for Awin's reply to schedule a call. Awin usually responds in 1 business day.

Once you meet with Awin and agree on your cooperation, Awin will create a new advertiser account and give you the credentials for it.

Build your advertiser profile​

You log in to your advertiser account through the Awin user interface.

You must fill out your profile and affiliate program details.
Without a complete profile, publishers won't be able to find and work with you.

Steps
  1. Navigate to Account > Profile > Overview.
  2. Add basic business information:
    • Click the pencil icon near the Profile Picture and upload your company logo.
    • Write a short description of your company in the Summary section.
    • Provide your store's website and other social links in the Links section.
    • Add your contact information in the Contact section.
  3. On the Overview tab, specify more details about your affiliate program and business.
  4. On the Documents tab, upload any materials about your business, such as brand presentations, if necessary.
  5. Fill out all sections of the Program terms tab:
    • General. Add your program's policy.
    • PPC. Specify how you work with publishers using a PPC (pay-per-click) model.
    • Transactions. Explain how you calculate commissions.
    • Branding. Add guidelines on how to use your branding.
    • Notice Periods. Tell how many days in advance you will notify publishers about any changes to your program or website.
    • Publishers. Choose which types of publishers you want to work with.
    • De-Duplication. Specify whether you work with other advertising channels and, if you do, how you determine which one gets paid if multiple channels contribute to the same sale.
  6. On the Commission Groups tab, add more information on how your commissions work.
  7. Navigate to Account > Promotional > Sector Categorization and choose your business sector.
  8. Navigate to Toolbox > Links & Tools > My Creative and upload your promotional materials.

Add tracking to your website​

Tracking lets Awin record which publishers have brought you sales. Follow these steps to add Awin tracking to your online store:

Steps
  1. Log in to your Awin advertiser account.
  2. Go to Support > Integration > Tracking Installation Guide.
  3. Choose Shopify as your platform and click Next.
  4. Follow the instructions Awin provides to set up and test tracking in your store.

2. Create the product feed​

To upload your products to Awin, you need to create and configure the product feed. Log in to your Shopify store admin and follow these steps to create the feed:

Steps
  1. Navigate to Apps > Mulwi Feeds > Feeds.
  2. Click Add Feed to generate the new feed.
  3. Choose the Awin feed template. The feed is created in CSV format.
  4. Set feed's status in the This feed is currently field to Active.
  5. Fill in the general feed information:
    • Feed Internal Name. Give your feed a descriptive name.
    • Filename. Give your feed file a unique name. Note that you can't change this field after saving the feed.
    • Max Number of Items per File. Limit the amount of products in the feed.
    • Compression. Compress the feed file if necessary.
    • Protect feed with password. Password-protect your feed if necessary.
  6. In the Applied Filters section, you can filter your products.
  7. Fill in the Template section:
    • Awin Categorization. Map your categories to the Awin Product Taxonomy. If your products have the same category, use Static Category. Start typing the category name or ID and choose the appropriate category from the dropdown menu. For multiple categories, set your own taxonomy with Dynamic Mapping.
    • Attributes. Pick appropriate values for Awin's required attributes.
  8. In the Source of prices section, you can set product prices from Markets or Price Lists.
  9. Select where your stock is in the Stock Locations section.
  10. In the Translation section, you can translate your feed.
  11. Configure the Google Analytics section if necessary.
  12. Click Save changes to finish and generate the feed.

After saving the new feed, you can customize it if necessary.

3. Upload the feed to Awin​

You can upload your feed to Awin via URL (HTTPS) or manually.

Log in to your Awin advertiser account and follow these steps to upload your product feed:

Steps
  1. Navigate to Toolbox > Links & Tools > My Product Feeds.
  2. Click Add a New Feed.
  3. Enter a descriptive Feed Name.
  4. Select the Feed Language.
  5. Pick either HTTPS or Manual Upload as the Transfer Method and follow the instructions below to finish the upload.
NOTE

We recommend using HTTPS method due to automatic feed updates.

HTTPS transfer method

In the Mulwi Shopping Feeds app:

  1. Navigate to the feed you want to upload.
  2. Click the Copy feed URL button in the Feed block.

The feed link will be copied to the clipboard.

Then, in Awin:

  1. Choose HTTPS as the Transfer Method.
  2. Paste the feed link you've copied from Mulwi in the File Location input field.
  3. Add authentication information in the Username and Password fields if your feed is password-protected.
  4. Uncheck the XSLT pre-processing and Enable custom commands options.

awin_upload_feed_url_main

  1. Configure the feed file settings:
    • File Type. Set to CSV.
    • First like has headers? Tick the checkbox.
    • Field delimiter. Set to comma mark ,.
    • Character encoding. Set to Automatic (UTF-8 or ISO-8859-1).
    • Send email error report to. Specify the email where Awin will notify you of errors.
    • Restrict to a publisher tag? Set to No.
    • Vertical. Choose the vertical of your products. A vertical determines what additional attributes your feed can include. If you're uncertain, set this value to Generic.

awin_upload_feed_url_settings

  1. Change the fetch frequency in the Schedule section:
    • Status. Set to Scheduled.
    • Frequency. Change how often Awin should fetch the feed.
    • Time (UTC/GMT). Select the time when Awin should fetch a new feed. If you've set Frequency to Daily, you can select up to 4 time slots.
WARNING

If you set Schedule Status to Disabled, Awin will not fetch the feed at all.
As a result, Awin will keep showing that there are no products in the feed.

awin_upload_feed_url_schedule

  1. Click the Add Feed button to upload the feed.
  2. Awin will attempt to automatically map the columns in your feed (Your Columns) to its column structure (Product Feed Columns). Check this mapping and change it if necessary.

awin_column_mapping

  1. Click Save Mapping to finish and save the new feed.
Manual Upload transfer method

In the Mulwi Shopping Feeds app:

  1. Navigate to the feed you want to upload.
  2. Click the Download button in the Feed block.

The feed file will be downloaded to your device.

Then, in Awin:

  1. Choose Manual Upload as the Transfer Method.
  2. Configure the feed file settings:
    • File Type. Set to CSV.
    • First like has headers? Tick the checkbox.
    • Field delimiter. Set to comma mark ,.
    • Character encoding. Set to Automatic (UTF-8 or ISO-8859-1).
    • Send email error report to. Specify the email where Awin will notify you of errors.
    • Restrict to a publisher tag? Set to No.
    • Vertical. Choose the vertical of your products. A vertical determines what additional attributes your feed can include. If you're uncertain, set this value to Generic.

awin_upload_feed_manual_main

  1. Under Pick a product feed file to upload, click Browse to open the file explorer.
  2. Locate the feed file on your device.
  3. Select the file and click Open.

awin_upload_feed_manual_select_file

  1. Click the Add Feed button to upload the feed.
  2. Awin will attempt to automatically map the columns in your feed (Your Columns) to its column structure (Product Feed Columns). Check this mapping and change it if necessary.

awin_column_mapping

  1. Click Save Mapping to finish and save the new feed.
NOTE

You may have to wait for Awin to validate the feed you've uploaded.
After Awin finishes processing it, check the Feed health status to see if there are any problems you should resolve.

Common Awin Errors​

The feed has no products

If you see this when you upload the feed for the first time, don't worry yet.
Awin can show this message while it is processing the feed.

If you still see this message after Awin finished processing the feed, it means that Awin didn't fetch the feed.

Check that you have correctly configured the fetch schedule for the feed:

  1. Navigate to Toolbox > Links & Tools > My Product Feeds.
  2. Click on the pencil icon near the feed you need.
  3. Check that the Schedule section is set up correctly:
    • The Status is set to Scheduled.
    • An optimal fetch Frequency is chosen.
    • At least one time slot is selected in the Time block.
  4. If you've made any changes, click Save Feed to save them.

awin_feed_edit_schedule

NOTE

If you need help, you can reach out to our support team at [email protected]
You can also invite our support expert to your Awin account.

There are XX products with no category mapping

You need to map the categories in your feed to Awin's taxonomy.

We recommend using Data Mapping and including the mapped categories directly in your feed.

You can also map categories in your Awin account:

  1. Navigate to Toolbox > Links & Tools > My Product Feeds.
  2. Under Category Mapping, click Map Categories.
  3. Click Map it next to the unmapped category.
  4. Select the most appropriate category from the taxonomy.
  5. Click Save to save the mapping.
  6. Repeat steps 3-5 for all unmapped categories.
NOTE

If you need help, you can reach out to our support team at [email protected]
You can also invite our support expert to your Awin account.

There are XX products without name/description/price

You need to check if the product has values in the Name, Description and Price attributes.

Go to the product's page in your Shopify store and fill in the missing fields.

NOTE

If you need help, you can reach out to our support team at [email protected]
You can also invite our support expert to your Awin account.

How to invite support expert in Awin​

Our support team can assist you in configuring the feed.
To get help, you need to invite our expert to your Awin account.

Steps
  1. Log in to your Awin advertiser account.
  2. Navigate to Account > Users > Invite Users.
  3. Fill out the form:
    • Email. Enter the [email protected] email.
    • Permission Group. Set to Basic access.
    • Language. Set to English.
  4. Click the Invite button.