Facebook

1. Connect your store to Facebook

Connect your store to Facebook through a respective Business account in Meta Business Suite.

In order to create a Business account, you must have a personal Facebook account.

Steps

1. Log in to your personal Facebook account.
2. Open the Meta Business Suite page in your web browser.
3. Create a Meta Business Account and provide your contact information.

note

Your Business account name should start with a capital letter, otherwise Facebook will display an error.

4. Create a Facebook Page for business.
5. Add your Facebook Page to the Business Suite.

2. Create the product feed

To upload your products to Facebook, you need to create and configure the product feed. Log in to your Shopify store admin and follow these steps to create the feed:

Steps

1. Navigate to Apps > Mulwi Feeds > Feeds.
2. Click Add Feed to generate the new feed.
3. Choose the Facebook Dynamic Ad feed template. The feed is created in XML format.
4. Set feed's status in the This feed is currently field to Active.
5. Fill in the general feed information:
   • Feed Internal Name. Give your feed a descriptive name.
   • Filename. Give your feed file a unique name. Note that you can't change this field after saving the feed.
   • Max Number of Items per File. Limit the amount of products in the feed.
   • Compression. Compress the feed file if necessary.
   • Protect feed with password. Password-protect your feed if necessary.
6. In the Applied Filters section, you can filter your products.
7. Fill in the Template section:
   • Facebook Dynamic Ad Categorization. Map your categories to the Facebook Product Taxonomy. If your products have the same category, use Static Category. Start typing the category name or ID and choose the appropriate category from the dropdown menu. For multiple categories, set your own taxonomy with Dynamic Mapping.
   • Specific fields. Pick appropriate values for Facebook's required attributes.
   • Shipping details. Fill in this section if you want to use different shipping information than in your Business Suite.
8. In the Source of prices section, you can set product prices from Markets or Price Lists.
9. Select where your stock is in the Stock Locations section.
10. In the Translation section, you can translate your feed.
11. Configure the Google Analytics section if necessary.
12. Click Save changes to finish and generate the feed.

After saving the new feed, you can customize it if necessary.

NOTE

For correct product placement, you may need to use Data Mapping. Check the Facebook category mapping reference to find the taxonomy in your language.

3. Upload the feed

You upload the feed to Meta (Facebook) via the Commerce Manager.

Your feed file size must be less than 8 GB.
If your feed exceeds this limit, break the feed down into multiple files.

Meta (Facebook) stores products in catalogs.
You can create a new catalog and upload your feed to it during creation.
Alternatively, you can connect your feed to an existing catalog.

Upload the feed while creating a new catalog

1. Under the Catalogs section, select + Add catalog.
2. Add basic information about the catalog:
   • Select Online products in the Product category.
   • Disable Connect to a partner platform.
   • Choose your Facebook Page for business under Business portfolio.
   • Give your catalog a Name.
3. Click Next.

4. If necessary, select a Meta Pixel or an app SDK that will track conversions on your website. Once you finish, click Next.

5. Choose people and partner businesses that can work on your catalog. Once you finish, click Next.

6. Select Connect to a Data Feed as an upload method and click the Connect data feed button.

7. Check that the Commerce Manager is selected under Which platform is your data feed formatted for?
8. Choose Use a URL or Google Sheets under Choose how to upload your file.
9. In Mulwi, navigate to your feed and click the Copy feed URL button in the Feed block.
10. Paste the feed URL you've copied from Mulwi in the input field.
11. Add authentication information in the Username and Password fields if your feed is password-protected.
12. Click Next.

13. Configure the feed's settings:
    • Give your feed a Name.
    • For the Default currency, select the currency used in the feed.
    • Change the fetch frequency in the Data feed schedule section if necessary.
14. Click Upload to finish and create a catalog.

Meta will immediately upload your feed to the new catalog.

Upload the feed to an existing catalog

1. Select the catalog where you want to upload the feed.
2. In the Catalog tab, select Data Sources.
3. Click the Add items button and select the Data feed upload method.

4. Check that the Commerce Manager is selected under Which platform is your data feed formatted for?
5. Choose Use a URL or Google Sheets under Choose how to upload your file.
6. In Mulwi, navigate to your feed and click the Copy feed URL button in the Feed block.
7. Paste the feed URL you've copied from Mulwi in the input field.
8. Add authentication information in the Username and Password fields if your feed is password-protected.
9. Click Next.

10. Configure the feed's settings:
    • Give your feed a Name.
    • For the Default currency, select the currency used in the feed.
    • Change the fetch frequency in the Data feed schedule section if necessary.
11. Click Upload to finish and upload the feed to your catalog.

NOTE

You may have to wait for Meta (Facebook) to validate the feed you've uploaded.
After Meta finishes processing it, you will receive a report with the results.