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Selling guide for other sales channels

On this page, you will find out how to:

1. Prepare the product feed​

Sales channels often require a product feed early during registration, so it's best to prepare one beforehand. You'll learn more about how to create a feed with Mulwi on the Create a new product feed page.

2. Connect your Shopify store to the sales channel​

Sales channels have separate platforms for merchants, and you'll need to create an account there. Usually, you can sign up on this platform youself. Some channels, however, only add new merchants manually, so in those cases, you're instead required to send a connection request to the platform's technical team.

Once you get your merchant account, you'll have to log in to it and finish setting it up. This typically includes providing your business details and verifying your store's website.

Since each sales channel has its own unique registration process, we recommend you to check out your target channel's business website and get in touch with its support team for more specific instructions.

3. Upload your feed to the sales channel​

Most commonly, sales channels use these two feed upload methods: a direct file upload and an automated fetch via the feed's URL. Again, no two sales channels are alike: some can only support URL upload, some can also fetch the feed through an FTP/SFTP connection. In any case, Mulwi supports all three mentioned connection methods.

Here's how the connection process is usually done:

  • URL upload. If you manage your account yourself, copy the feed's URL from Mulwi and paste it in your account's feed connection settings. If your account is instead managed by the sales channel's team, give them this URL and ask to connect the feed for you.
  • Direct file upload. Simply download the feed file from Mulwi and upload it to your account.
  • FTP/SFTP connection. Find out your sales channel's connection credentials and add them to your feed's FTP/SFTP settings in Mulwi.

We understand that this might seem quite complex, so don't hesitate to contact our support team if you ever need help.

What's next?​

Congratulations on successfully joining a new sales channel — now it's time to boost your sales!

Depending on your chosen channel, you may need to take some additional steps to fully start selling. For example, this can be launching an advertising campaign or recruiting affiliates. We recommend exploring your channel's resources for merchants to learn more about what to do next. Happy selling!