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Pinterest

1. Connect your store to Pinterest​

Connect your store to Pinterest through a respective business account on the Pinterest platform.

NOTE

You can upload products on Pinterest with a feed only if you are in a supported region.

Register an account​

You can get a new business account by registering on Pinterest.
If you already have a personal Pinterest account, you can convert it to a business account in the settings.

Register a new business account
  1. Go to the Pinterest business account registration page.
  2. Fill out the registration form.
  3. Click Create account.
  4. Choose Online merchant or marketplace as your Business description and click Next.
  5. Provide your Business name, the Region where you operate, and your store's Website address. When you're finished, click Next.
  6. Select up to three Business goals, your brand's Focus and whether you plan to run ads on Pinterest.
  7. Click Done to finish setting up the account.
Convert an existing personal account
  1. Log in to your personal Pinterest account.
  2. Click the arrow near your profile's icon and choose Settings.
  3. Under the Account management section, find the Convert to a business account option and click the Convert account button next to it.
  4. Choose Online merchant or marketplace as your Business description and click Next.
  5. Provide your Business name, the Region where you operate, and your store's Website address. When you're finished, click Next.
  6. Select up to three Business goals, your brand's Focus and whether you plan to run ads on Pinterest.
  7. Click Done to finish setting up the account.

Build your profile​

A profile with detailed information increases the credibility of your store.

On your profile's main page, you can set a cover image by clicking the pencil icon near the profile name.
To add more information to your profile, such as business phone and address, click the arrow near your profile's icon and choose Settings. You can edit the information in the Edit profile section.

Claim your website​

You can upload products to Pinterest only after you prove ownership of your store's website. Follow these steps to connect your online store to Pinterest:

Steps
  1. Log in to your Pinterest business account.
  2. Click the arrow near your profile's icon and choose Settings.
  3. Under the Claimed accounts section, find the Websites option and click the Claim button next to it.
  4. Click on the code fragment under Add HTML tag to copy it.
  5. In a separate browser window, log in to your Shopify admin and go to Online Store > Themes.
  6. Click on the three dots icon next to the Customize button and choose Edit code.
  7. Open the theme.liquid file located in the Layout folder.
  8. Paste the code you've copied right before the </head> line and click Save.
  9. Return to Pinterest and click Continue.
  10. Enter your website's address in the input field.
  11. Click Verify to claim your website.
NOTE

After Pinterest successfully verifies your site, you can remove the HTML tag if you want.

2. Create the product feed​

To upload your products to Pinterest, you need to create and configure the product feed. Log in to your Shopify store admin and follow these steps to create the feed:

Steps
  1. Navigate to Apps > Mulwi Feeds > Feeds.
  2. Click Add Feed to generate the new feed.
  3. Choose the Pinterest feed template. The feed is created in XML format.
  4. Set feed's status in the This feed is currently field to Active.
  5. Fill in the general feed information:
    • Feed Internal Name. Give your feed a descriptive name.
    • Filename. Give your feed file a unique name. Note that you can't change this field after saving the feed.
    • Max Number of Items per File. Limit the amount of products in the feed.
    • Compression. Compress the feed file if necessary.
    • Protect feed with password. Password-protect your feed if necessary.
  6. In the Applied Filters section, you can filter your products.
  7. Fill in the Template section:
    • Specific fields. Pick appropriate values for Pinterest's required attributes.
    • Shipping details. Fill in this section if you want to include shipping information in the feed.
  8. In the Source of prices section, you can set product prices from Markets or Price Lists.
  9. Select where your stock is in the Stock Locations section.
  10. In the Translation section, you can translate your feed.
  11. Configure the Google Analytics section if necessary.
  12. Click Save changes to finish and generate the feed.

After saving the new feed, you can customize it if necessary.

NOTE

If you want to include category information, customize your feed and add category attribute according to the Pinterest product feed specification.

Pinterest uses Google Product Taxonomy. You may need to use Data Mapping to map your categories to this taxonomy.

3. Upload the feed to Pinterest​

You can upload your feed to Pinterest via URL or manually.

Your feed must have less than 20 million products.
If your feed exceeds this limit, break the feed down into multiple files.

Log in to your Pinterest business account and follow these steps to upload your product feed:

Steps
  1. Click on the three horizontal bars next to the Pinterest logo at the top of the page.
  2. Under Manage Business, click Catalogs and product groups.
  3. Select Data sources and click the Add data source button.
  4. Pick either Provide a URL link or Upload manually method and follow the instructions below to finish the upload.
NOTE

We recommend using URL method due to automatic feed updates.

Provide a URL link

In the Mulwi Shopping Feeds app:

  1. Navigate to the feed you want to upload.
  2. Click the Copy feed URL button in the Feed block.

The feed link will be copied to the clipboard.

Then, in Pinterest:

  1. Choose Provide a URL link.
  2. Configure the feed's settings:
    • Name. Give your feed a descriptive name.
    • Feed URL. Paste the feed link you've copied from Mulwi.
    • File format. Set to XML.
    • Country/region. Select the region where you sell.
    • Language. Select the language of your feed.
    • Feed login details. Add authentication information in the Username and Password fields if your feed is password-protected.
    • Default currency. Select the currency used in the feed.
    • Default availability. If a product doesn't have availability information in the feed, Pinterest will use the value you specify here.
    • Data source ingestion frequency. Change how often Pinterest should fetch the feed.
    • Start time and Timezone. Select the time when Pinterest should fetch a new feed.
  3. Click Create Pins to finish and upload the feed.
Upload manually

In the Mulwi Shopping Feeds app:

  1. Navigate to the feed you want to upload.
  2. Click the Download button in the Feed block.

The feed file will be downloaded to your device.

Then, in Pinterest:

  1. Choose Upload manually.
  2. Configure the feed's settings:
    • Name. Give your feed a descriptive name.
    • Country/region. Select the region where you sell.
    • Language. Select the language of your feed.
    • Default currency. Select the currency used in the feed.
  3. Click Choose a file to open the file explorer.
  4. Locate the feed file on your device.
  5. Select the file and click Open.
  6. Click Upload data source to finish and upload the feed.
WARNING

Your feed will expire after 7 days.
After it expires, Pinterest will stop showing your products.
To continue displaying products, reupload a fresh feed file regularly.

NOTE

You may have to wait for Pinterest to validate the feed you've uploaded.
After Pinterest finishes processing it, you will receive an email with the results.