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Rakuten

On this page, you will find out how to:

1. Connect your store to Rakuten​

You connect your store to Rakuten through a respective account on its platform.

Register an account​

In order to create a Rakuten advertiser account, you must send a connection request to Rakuten's support team by filling out this contact form.

Afterwards, wait for Rakuten's reply to schedule a call.
Once you meet with Rakuten's team and agree on your cooperation, they will create a new advertiser account and give you the credentials for it.

Build your advertiser profile​

You log in to your advertiser account by choosing Login > Affiliate Advertiser on the Rakuten Advertising website.

Next, you must complete your profile and affiliate program details.
Without a complete profile, publishers won't be able to find and work with you.

To finish setting up your Rakuten account, go to the Account tab on your dashboard and fill out the Contact Information and Advertiser Settings sections. If necessary, you can also go to the Offers tab on the dashboard and create special offers for your affiliates.

2. Create the product feed​

To upload your products to Rakuten, you need to create and configure a product feed. To do this, log in to your Shopify store admin and follow these steps:

Steps for creating a Rakuten product feed in Mulwi
  1. Go to Apps > Mulwi Feeds > Feeds.
  2. Click Add Feed to generate the new feed.
  3. Choose the Rakuten feed template. The feed is created in CSV format.
  4. In the pop-up window, select which product data to use as feed content and click Create. You can change this later in the Feed content field of the feed's general settings if necessary.
  5. Set feed's status in the This feed is currently block to Active.
  6. Fill in the general feed information:
    • Feed Internal Name. Give your feed a descriptive name.
    • Filename. Give your feed file a unique name.
    • Max Number of Items per File. Limit the amount of products in the feed.
    • Compression. Compress the feed file if necessary.
    • Protect feed with password. Leave unchecked.
  7. In the Applied Filters section, you can use product filters to choose what products should be included in the feed.
  8. In the Template section, pick appropriate values for Rakuten's required Attributes:
    • Gender. Specify the gender that the product is intended for: male, female, or unisex.
    • Age group. Specify the age group that the product is intended for: kids (under 13 years old) or adult (13 years old or more).
    • Product type. Specify the category assigned to the product within your store. Usually, this seller-defined category is stored in the Product Type or First Collection Title attribute.
    • Size. Select all the attributes that indicate the product's size.
    • Color. Select all the attributes that indicate the product's color.
How to fill out required attributes in Rakuten feedFilling out required attributes in a Rakuten feed template

  1. In the Source of prices section, you can set product prices from Markets or Price Lists.
  2. In the Stock Locations section, select from which locations you want to include stock levels and availability information.
  3. In the Translation section, you can select a language to translate your feed into.
  4. Configure the Google Analytics section if you have an analytics campaign.
  5. Click Save at the top of the page to finish and generate the feed.
NOTE

You won't be able to change the Filename after you save the feed.

After saving the new feed, you can customize it if necessary.

You will also be able to map your categories to the Google Product Taxonomy that Rakuten uses. To do that, fill out the Google Product Category field in the feed's Template section.

How to add categoty mapping in Rakuten feedMapping product categories in a Rakuten feed

If your products have the same category, use Static Category. Start typing the category name or ID and choose the appropriate category from the dropdown menu. For multiple categories, use Category Mapping.

NOTE

If you need help setting up, optimizing, or troubleshooting your feed, don't hesitate to contact our support team. We will be happy to assist you.

3. Upload the feed to Rakuten​

You can upload your feed to Rakuten only via URL (HTTPS).

First, you copy the feed's URL from Mulwi in such way:

  1. Navigate to the feed you want to upload.
  2. Find the Feed block.
  3. If you have a single file, simply click the Copy feed URL button.
  4. If you've split your feed into multiple files, first click View all feed files, and then click Copy feed URL next to the file you need.

As a result, the feed URL will be copied to your clipboard.

After that, you simply log in to your Rakuten advertiser account and upload the feed in such way:

  1. Go to Links > Product Links.
  2. Click Import Product Links.
  3. Fill out your feed details and provide the feed URL you've copied from Mulwi.
  4. Click the Upload button to finish and upload the feed.